The Chinese New Year Is Coming, And The Home Textile Market Is Becoming More And More Popular.

Reporters learned from many markets in Beijing, Sichuan, Zhejiang and Liaoning that the market of "home textiles" was "warm and warm" in the beginning of the year. What is particularly noteworthy is that in the past wedding, gifts and group buying home textiles, the trend of home textile consumption is becoming more and more obvious.

　　 Bedding Kit: Happy red sales lead

Taking a look at the 2014 home textile market in recent years, in recent years, continuous consumption trend has been advocated and trained. Home textile replacement consumption has become the fourth fortune channel of home textile terminal after holiday economy, gift economy and wedding economy, and its performance has been showing good trend. In the interview, reporters found that whether Beijing, Shanghai and other tier cities, or Shenyang, Hangzhou, Changsha and other two or three tier cities, new consumption has driven the sales of home textile products to rise, especially in the young, highly educated, and certain economic strength of the consumer groups.

"New year, of course." In the home textile area located on the seven floor of Hwang Guang Department Store in Beijing, Ms Sun told reporters: "I just bought a new type of tulip flower bed, ready to change to the family on New Year's Eve." Ms. Sun said that although the traditional Chinese style bed design favors the traditional auspicious patterns, the festive red line is still the first choice, with a new spring atmosphere.

"The 2014 new spring and summer elegance series, which has been listed for a long time, uses a variety of smart and light flower styles such as tulips, crabapple flowers and agitefruit. The style is suitable for the West and is very popular with consumers." According to Luo Lai counters home consultant, because this new year's day did not have 3 days long holiday, had a certain impact on the sales of goods, but as the Spring Festival approached, the weekend became the focus time for consumers to buy home textiles. Compared with the previous group buying upsurge, this year's new consumption performance was better, accounting for about 40% to 60% of the sales volume of the counter.

A Hangzhou franchisee of Deng Xi bird home textile said: "recently, it is very strange that during the Spring Festival, there are more people buying four pieces of clothing and fewer people buying quilts. And whether they are purchasing benefits from enterprises or people buying scattered products, they prefer red bed products. Even though the overall situation of the industry in 2013 was not very good, many domestic textile enterprises began to busy production in the first year of 2014, and many products were already sold out of stock.

In many markets, a wave of new spring home textiles discount sales promotion is also a big tool for the end to stimulate new consumption. In the Pengzhou, Sichuan, which has just acquired the name of "China's home textile city", the "home textile Carnival" of Longyang Chengdu home textile city has been booming during the new year's day, attracting far and near consumers and even more beautiful home textile enterprises: making new year's success. It is understood that at present, Longyang home textile city has attracted 214 famous domestic textile brands such as mercury, Phoenix, red Fuji, Sheng Yu, Kunming, Ming Chao and other home textile brands such as Ju Bi Road, Shang Yu, Lingao, Hualong chemical fiber, home appliance, Puyi Kang, Yi Mei Paul and other well-known Sichuan home textile brands.

" Home textiles The carnival is fun and affordable, and all businesses have a discount. We all buy new year's bed products here, a total of 5 sets, which cost less than 2000 yuan. Ms. Zhang laughed in Pengzhou. Ma Bin, chairman of the Sichuan Home Textile Association and chairman of Longyang Chengdu Home Textile City, said that during the carnival, the organizers specially designed a series of special activities, which were both popularity and consumption promotion, such as "thousand people playing hide and seek" and "gift giving". The lottery threshold was set very low, and every 100 yuan of consumption could be taken to a raffle. The Mercedes Benz car and iPad were awarded to the grand prize. As long as the customers who were on the scene, they could receive small gifts such as U pillows. The popularity and sales volume during the activity proved that the first battle of the "horse year" market in the home textile city was successful.

In Beijing, Shanghai, and other front-line markets, the home textile terminals, discount promotions, signs, such as festive red home textiles are generally eye-catching. Apart from Luo Lai, Fu Anna, Xin Ting, violet, Vico, Hui Yi and other brands, most of them have 5~7 discount, some bedding series even lower than 70 percent off.

In addition to the fierce fighting in the physical stores, online brand stores are also not showing signs of weakness. Since the sales of e-commerce in 2013 have reached a new high, we can easily imagine the new achievements in 2014. Reporters in fuanna, Bo Yang and other online active brands to see, such as "floating fragrance and Mei Ying", "neon" two sales month sold 2000 months. Echoing with the store, Online sales Still the lead in red.

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In an interview with consumers for new awareness and consumption habits, shark, Luo Lai and other home textile brand marketing people said that the new consumer market still has great potential and expansion space, it is worth looking forward to.

　　 Curtain fabric The trend of soft clothing consumption is gradually rising.

With the constant promotion of the concept of "light decoration and heavy decoration" and the gradual popularity of the people, the soft clothing consumption also began to see happiness in the beginning of the year, and the curtains, carpets, small cushions and tablecloths began to grow.

In the curtain area of the honest household goods market outside Beijing, all kinds of fabrics and styles of curtains provide various choices for different consumer groups. "The Spring Festival is coming. There are more customers who have curtains for families in the past two weeks. Generally speaking, the curtain cloth with simple European style and pastoral style sells better, and consumers prefer Chinese and Mediterranean style. " In the market, Fujian Jin Rong's classic cloth art manager told reporters, "now consumers can still accept new ideas, although curtains are not yet able to replace household textiles, but they are much better than in previous years."

The pillow is 5~10 yuan and the curtain is 100~500 yuan. The market of cloth art in Shenyang also gathered a lot of popularity. The merchants of curtain fabric shop generally reflected that nearly every Spring Festival, many families wanted to replace a new style curtains to add to the festival atmosphere. Apart from curtains, tablecloths and sofa napkins are also sold well, and dozens of items can be sold in one day.

In the interview, the reporter found that unlike the purchase of bedding products, shopping malls and boutiques are different. When buying soft cloth for home furnishing, consumers will choose the cloth retail or wholesale market closer to home or choose online shopping. "This will make products more personalized and affordable." More than a dozen consumers said that curtains and other fabric accessories are the decoration highlights of the room, which need to be well matched with the decoration style, and the size and size of the demand are different. Therefore, the degree of individuation is relatively high, so it is difficult to get the finished products, so we have to choose the custom-made ones.

In addition to the traditional fabric market, reporters log on to Taobao, and all kinds of sofa scarf, pillow and curtain producers have everything they want. According to the relevant customer service personnel, orders are high every year and often need to stay up late to place orders and deliver goods. At present, although IKEA and other brand home furnishing stores have cloth production services, more home textile enterprises and home brands have yet to emerge, and the consumption of fabric gradually forming a climate has pointed out the direction of expanding services for home textile enterprises.

"Changing the new year is the custom of the Chinese people. It is the most convenient and practical way to create a holiday atmosphere for the family and to replace the home textiles." Mr. Li summed up his experience with his wife. "We buy new things every year for our family. More are tablecloths, sofa napkins, pillows, fewer curtains, and then carpet. Every time a festival or invite relatives and friends to come home, put on a few pieces of cloth, two or three pillows, home immediately refreshed, save trouble and save money.

In addition, the new year has also promoted the sale of non decorative household textiles such as towels and bath towels. Even though the industry and the terminal have been guiding and encouraging new consumption of towel, some achievements have been achieved, but it is far less than the traditional idea of "New Year's new use". "Even if the old two people who haven't changed towels for 1 years, they will also put on new towels for the new year, while young consumers will replace all the household items such as towels and bath towels." Beijing cotton field home textile head of a special cabinet said.