2014 Tianlun Tian Started The First Leg Of The Campaign "30 Degrees North Latitude".

< p > January 14, 2014, < a href= "http://sjfzxm.com/news/index_s.asp" > Tianlun Tian < /a > outdoor held at the headquarters of the company, the first stop of Tianlun Tian's "30 degrees north latitude" campaign, that is, riding through the United States 66 highway expedition.

It is reported that "a href=" http://sjfzxm.com/news/index_s.asp "campaign north latitude 30 degrees < /a > brand series activities include: riding across the United States Highway 66, then climbing Mount Everest, sailing across the Atlantic, hiking across the Brahmaputra Grand Canyon, self driving across Sahara desert in Africa.

Mr. Xu Zhiqiang, "a href=" http://sjfzxm.com/news/index_s.asp "/a", attended the opening ceremony of the first battle, and gave the flag and speech to Tianlun Tian a href= http://sjfzxm.com/news/index_s.asp.

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< strong > start polar dream III sublimate brand level < /strong > < /center >

Tianlun Tian brand has always been the spirit of outdoor spirit, positive attitude towards life and corporate social responsibility, which has been integrated into the life of the general public as its mission since its birth. It has been advocating a more environment-friendly and healthy outdoor sports mode and creating a professional outdoor sports brand image of "high grade, high starting point and high standard". P

With the development of the outdoor brand of Tianlun Tian and the continuous improvement of its brand system, the popularity of the brand has been continuously improved. It is an important move for the brand building of Tian Lun Tian to strive for the latitude of 30 degrees north latitude.

In 2014, Tianlun Tian will focus on the brand campaign of "30 degrees north latitude", and comprehensively enhance the brand influence of Tianlun Tian from advertising, brand activities, product development and so on.

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< p > < < a href= > http://sjfzxm.com/news/index_s.asp > > polar movement < /a > can be said to be a high-level sport of outdoor sports. Therefore, the initiation of the dream of Tianlun dream has greatly promoted the professionalism of the brand and injected a higher spiritual pursuit for the brand.

Moreover, polar dream III sublimes the traditional a href= "http://sjfzxm.com/news/index_s.asp" brand marketing /a to the corporate social responsibility, and promotes the healthy outdoor sports. Tianlun Tian, as the initiator of activities, highlights the social responsibility to promote the development of Chinese outdoor sports.

Xu Tengda, general manager of Tianlun Tian, said, "dream is boundless" -- the 30 major events in the next 2-3 years are the most important brand activities of Tianlun Tian in the next 2-3 years.

Tian Lun Tian hopes to carry out the practice of polar dream III through the implementation of the concept of "go all the way forward" and provide the most professional and most powerful outdoor equipment for the vast number of outdoor enthusiasts to realize their polar dreams.

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< strong > < 30 degrees north latitude >, the first station is full publicity for heavy gold absorption /strong < /center >

The first stop of "P 30" is "a href=" http://sjfzxm.com/news/index_s.asp "bicycle riding" across the US /a < 66 highway. Tianlun vigorously deployed the whole array to follow the trend. It not only invited professional outdoor agencies and well-known outdoor personas to cooperate, but also gathered online fans to participate in outdoor activities. The all-around branding campaign attracted the attention of consumers, and the brand effect spread and the popularity of brands rapidly soared.

On behalf of Tianlun Tian, Liang Lifang, the first Chinese Highway 66 and the other 3 riding enthusiasts, was founded by the Tianlun Tianqi expedition team and the 66 Chinese highway.

The participation of two senior outdoor personages attracted a large number of fans to watch and support. The expedition team began to ride the challenge from the starting point of the "Chicago" American Highway 66 in January 18th. Before the press release, they had ridden to the largest Budweiser brewery in the United States! < /p >

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< strong > innovation, R & D, interaction Deepening -- let brand influence and loyalty rapidly soar, < /strong > /center >

< p > according to Tian Lun Tian's new product research and development department, the new product development of 2014 shoes and clothing combines the brand activity of "cycling at 30 degrees north" and riding bicycles across the United States. It uses a lot of bionics to integrate all kinds of elements of nature into products, so that the products are more grounded.

In terms of product color, combined with the current trend, the color is more bold and fashionable, so that the function, fashion and comfort of products are perfectly integrated.

This time, the Tianlun polar expedition can ride the challenge on the 66 road with snow on both sides of the road 15 degrees below the road. The equipment has played the most solid backing, and this also directly shows the strength of Tianlun Tian outdoor equipment.

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< p > through outdoor adventure activities, Tian Lun Tian closely integrates products with consumers. The spirit and courage of explorers both give and convey the spirit of Tianlun products and the brand's spiritual connotation.

A bridge of interaction between Tianlun Tian and consumers has been established, so that the brand has gradually become a spiritual belief, so that more consumers are encouraged and infected, prompting skyline's brand value and consumer loyalty to soar rapidly.

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< strong > create a world-famous outdoor brand. "Tianlun Tian" is supported by actual action < /strong > /center >

< p > according to industry analysis, polar dream III is a powerful strategy for Tianlun to display brand culture and enhance brand professional image.

Since the launch of the polar dream program in 2012, Tianlun has successfully carried out large-scale outdoor activities such as Antarctic expedition, Arctic expedition, Mount Everest climbing and sponsoring Tsinghua University mountaineering team.

This series of outdoor adventure activities has conveyed the outdoor spirit of Tianlun to the core of "challenge" and "dream", and set off an adventure in outdoor sports enthusiasts.

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< p > China's famous outdoor website editor pointed out that Tianlun a href= "http://sjfzxm.com/news/index_s.asp" > polar dream < /a > III campaign 30 degrees north latitude is a brand new marketing offensive, is Tianlun Tian to promote the development of its own brand planning brand series activities.

Or it will be the best bridge for Tianlun brand to establish and interact with global outdoor sports fans. It will contribute to the development of China's outdoor sports and become a model for the industry.

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