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Trademark Strategy Helps Upgrade Yanshi Footwear Industry

2014/1/21 16:26:00 52

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Trademark Strategy Henan Yanshi Footwear Industry

a group of figures was particularly striking at the Luoyang industrial and commercial administration conference recently held: in 2013, Luoyang accounted for 18 of the 81 new Henan famous trademarks. 
 and especially the concern is that in the 18 newly added "Henan famous trademarks" in Yanshi, the trademark of Yanshi footwear brand monopolized 6 pieces, plus 2 well-known trademarks of Henan province which have been identified before. At present, the Yanshi footwear industry has 8 famous trademarks in Henan Province, and achieved the development goal set up in 2012 by the Yanshi footwear industry in 2015 to win over 6 famous trademarks in Henan province. 
 it is understood that < a href= "http://www.91se91.com/news/index_c.asp > > shoe making industry < /a > is one of the earliest industries in Yanshi. According to the relevant person in charge of Yanshi Footwear Association, in the past few years, with the intensification of market competition, Yanshi footwear industry, which is extensive in production management, weak in market competitiveness and low in risk resistance, has experienced "cold winter" in production and sales. 
 "later, though the shoe bosses in Yanshi realized the importance of trademarks, they began to register their trademarks. However, because of the idea of" innovation is not as good as keeping up with them ", simply following the market, making products and breaking into the market by OEM, shoe manufacturing, processing and imitation, resulting in the Yanshi shoe enterprises' own brand being buried, has been doing the wedding dress for others, the product profit space has been compressed, the popularity is low, and the added value is low. The person in charge said. 
 > "our enterprise has developed for ten or twenty years. In the past few years, like other shoe factories, we have been producing OEM brand shoes." Xue Xugui, director of Dafa shoemaking factory in Chengguan town of Yanshi City, talked about the experience of previous years and seemed to have some helplessness. 
 he told reporters that in the past few years, every 80% pairs of shoes produced have been taken away by well-known manufacturers. The cost of removing costs is very small. The way of development of enterprises is narrowing away. 
 according to the introduction, in 2010, Yanshi began to implement the trademark strategy in the city's < a href= "http://www.91se91.com/news/index_c.asp" > shoes enterprises < /a >, arranged special personnel to go deep into shoe enterprises, helped enterprises formulate trademark management system, held a seminar on trademark strategy of enterprises responsible persons, and improved the trademark awareness of enterprise leaders. 
 through several years of efforts, following the 2010 "Hua Ying Qiao" trademark became the first brand name of Henan shoe enterprise in Yanshi Province, in 2012, the "Jin Wang old brand" < a href= "http://www.91se91.com/news/index_c.asp" > trademark < /a > successfully declared Henan famous trademark. In 2013, the 6 brands of shoes, including "Wanfu Quan", "Chun Fang Fang", "Peng Hui", "lion tyrant", "dragon Jiao" and "Ju Xiang", were successfully created as the famous trademarks of Henan province. At present, Yanshi shoe enterprises have 8 famous trademarks in Henan, thus achieving a major breakthrough in Yanshi shoe trademark strategy. 
 "this is very important for promoting the upgrading of Yanshi footwear industry and creating the" Chinese cloth shoes capital ". Yanshi Footwear Association's relevant person in charge said. 
 according to the data of Yanshi Footwear Association, under the impetus of trademark strategy, at present, there are 450 enterprises in Yanshi's footwear industry, more than 170 registered trademarks, 5 employees, and 300 million pairs of cloth shoes produced annually. The output accounts for 1/3 of the national market. The product sales cover all provinces and municipalities in the whole country, and the gross output value reaches about 4000000000 yuan. The footwear industry has become one of the important pillar industries in Yanshi.