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"Armani" First Entered China'S Real Estate And Was Accused Of Gimmick.

2014/1/21 15:06:00 27

Armani Group Mansion Door Group High-End Clothing Chengdu

< img border= "0" align= "center" alt= "" src= "" /uploadimages/201401/21/20140121030959_sj.JPG "/" < > > "
 the strong growth of the domestic luxury market has brought the world-class luxury brands to "dumping". 
 > in late December 2013, < a href= "http://sjfzxm.com/news/index_s.asp" > Armani group < /a > announced that its first luxury residential project in China has been settled "a href=" http://sjfzxm.com/news/index_s.asp "> Chengdu" /a ", which will build Armani Residence Artesse with the door group. 
 yesterday (January 20th), a media official in Armani China confirmed the matter to reporters. "But this is a long-term project," the official said. "The specific situation still needs to be answered by Giorgio Armani herself." 
 industry insiders say that Armani intends to build China's first "a href=" http://sjfzxm.com/news/index_s.asp "luxury product" < /a > in Chengdu, which is more gimmick and facing the competitive pressure of high-end market. 
 for the first time to enter China's real estate /p >
 yesterday, the "a href=" http://sjfzxm.com/news/index_s.asp "door group group < /a > also confirmed the matter to reporters, and revealed that the project was completed by Armani interior design studio of Armani group. 
 bilingual notices posted on the official website of the men's group show that the project is the first Chinese real estate project designed by Giorgio Armani, involving some residential units, public areas and shared facilities of Armani Residence Artesse. 
 it is reported that the luxurious residence is located in Jinjiang District, Chengdu. The main building is two high-rise buildings with 222 meters, with a total of 65 floors. 
 why the choice of Chengdu as the location of the first Chinese real estate project and the concrete plan of Armani's entry into China's real estate, the Armani related personnel said, "this kind of information will slowly release". 
"P", meanwhile, said the residential units of Armani Residence Artesse will be available for sale in the second half of 2014, and the project will be completed in 2016. When asked about the progress of the preparations, both sides said they could not disclose more details. 
 Armani started in < a href= "http://sjfzxm.com/news/index_s.asp" > dress < /a >. Now it crossover to cosmetics, glasses and many other fields, and even ascends to mainstream bar, furniture and hotel industry. Therefore, insiders believe that it is not surprising that they enter the domestic luxury market. 
 "like diversification has always been Armani's personal style." Xue Jianxiong, director of the research center, told reporters. 
 reporters also learned that the Armani house and its interior design studio, which participated in building luxury projects, recently participated in the real estate projects in Istanbul, Turkey, and the world tower in India Mumbai and the Manila century steeple in Philippines. 
 "little impact on the luxury market" /p >
 July 2011, a survey of high-end residential tendencies in Chengdu released by a survey organization said that "Chengdu has no real luxury." 
 the aforementioned report indicates that more than 65% of the respondents surveyed recognized the residential products designed by the international top teams, and more than 70% of the consumers who bought high-end residences trusted world-class designers. At that time, Chengdu's luxury market started late than that of the first tier cities such as North and Guangzhou, and lacked the ability to integrate high-end professional resources. 
 now two years later, many products that are known as Chengdu's "top class" luxury houses have mushroomed. Although these luxury products are luxurious, they have also been criticized by the industry. They believe that luxury houses should pursue quality. "A mansion is not a pile of money." Cai Mengyi, general manager of Chengdu International Co., Ltd., told reporters that high-end products emphasize not how good the hardware is, but whether the people living in the service are local tyrants or entrepreneurs or financiers. 
 in his view, < a href= "http://sjfzxm.com/news/index_s.asp" > luxury house < /a > requires innovation in various aspects such as product design concept and later material management. 
 Cai Mengyi said that Armani's creation of China's mansion is a very loud gimmick, but the key point lies in how to run the software with unique characteristics of the company in the later stage. 
 "foreign investment will help us to open up a more high-end market and let domestic capital follow up, which will greatly help the industry to make faster progress." Xue Jianxiong said. 
 however, in the past two years, the "a href=" http://sjfzxm.com/news/index_s.asp "Chengdu real estate market < /a" has always been dominated by rigid demand, and the high-end market is still warm. Sichuan Zhongyuan Real Estate Market Research Department pointed out that Chengdu luxury market supply in 2013 is relatively large, and demand is relatively mild. After the third plenary session was set, the confidence of the buyers and investors of the luxury house was strengthened, or reflected in the recent market performance.