Chen Yiming, General Manager Of Weissman'S Men'S Shoes: USP Formed In The Burst Money

< p > four p.m. is one of the busiest periods of Taobao's a href= "http://gwj.sjfzxm.com" > shopping "/a". In the office of Quanzhou a href= http://www.91se91.com/news/index_c.asp, VMS's shoes are /a, the machine is filled with the voice of the printed courier, and the staff are doing their jobs.

In this seemingly simple or even somewhat humble office, there are a group of young people who have ideas and passion. They enrich their youth with their professional knowledge and unyielding spirit.

Here, Chen Yiming and his young team do not shy away from them, sharing their experience and shortcomings for us.

< /p >

< p style= "text-align: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201401/22/20140122034946_sj.JPG "/" < < > >

Less than P in 2013, the expected goal of Weissman's men's shoes is about 2000000, but the actual sales volume is much higher than that of the eleven men's shoes.

Insufficient stocking, inadequate staffing and inadequate team building directly led to the lack of timely shipment, which affected the store's ratings so that DSR floats green.

Mention double eleven, < a href= "http://www.91se91.com/pioneer/" > Chen Yiming < /a > do not mind talking about inadequacies: "our team still has a lot of shortages in staffing, which is not enough to bear excessive sales, which needs to be improved in the later stage."

He introduced that at that time, in order to meet the double eleven, Weissman recruited some part-time jobs on the Internet.

Although there is a short training, but after all, are not familiar with the company's products, so still can not meet the needs of customers, good customer service.

< /p >

< p > "it is undeniable that compared with some big enterprises, our hardware facilities are not as good as them.

But our team is young, quick and quick in thinking. Besides, many young people in the team are themselves a member of the a href= "http://gwj.sjfzxm.com" online shopping /a, so they still have an advantage in understanding and grasping the consumer psychology.

Chen Yiming told me that on the double eleven that day the network suddenly appeared problems, so that partners were shocked.

Summing up eleven, Chen Yiming and his team are fully aware of the current shortcomings and are looking for ways and means to make up for them.

< /p >

< p style= "text-align: center" > < img border= "0" alt= "" align= "center" style= "" width: ";

< p > for the Amoy brand, the customer experience of online shopping groups is closely related to brand promotion and enterprise development. Quality service will bring good customer experience to customers, leave a good impression on customers, and be beneficial to store evaluation and customer reflux.

< /p >

< p > compared with other Amoy brands, Weissman insisted on making explosive payments.

"Under the environment of Taobao, it is possible to survive by making explosive money.

In my opinion, only burst money can flow. As long as Taobao still exists, the burst will continue.

Explosion is the guarantee of traffic flow.

Chen Yiming and his team said that many of the brand names are certainly right.

But the premise is that the enterprise has already achieved a certain scale. If it is still in the stage of survival, it is still the first thing to consider how to survive, and how to stabilize it is the key.

"I believe that adhering to a small and beautiful line on the basis of doing a good job of bursting is worth learning from and learning. It is a long way to go."

< /p >

< p > > a href= "http://www.91se91.com/news/index_c.asp" > Weissman < /a > this year there is a a href= "http://pop.sjfzxm.com/popimg/xm/index.aspx" > tooling shoes < /a > in the whole network sales volume first. It is said that Weissman's choice of style and price positioning are better than others.

Chen Yiming introduced, "we are more targeted in choosing money.

On the basis of the whole network search, and then according to Taobao's data statistics and analysis, choose the funds.

In the analysis of data, Weissman is more careful.

In previous years, the monthly turnover ratio, the peak period of paction, and the overall data are all needed to be investigated before making comparison.

"If you want to be more careful, you need to go to the cube to see how many of you are doing this, how competitive it is, how to avoid risks and competition and so on."

Early meticulous work and sufficient homework, the analysis of Taobao index and through train data provided a reference for Weissman's style choice and price positioning, and let Chen Yiming take Weissman away from too intense competition and take a firm foothold in the electronic business platform.

< /p >

< p style= "text-align: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201401/22/20140122035457_sj.JPG "/" < < > >

< p > "many of our initiatives are based on data analysis. In my view, data is essential for the development of the industry."

No matter how Taobao changes, no matter how the data play is changing, the idea of data operation is changing all the time. Chen Yiming agrees with the current popular data operation.

It is not the spring that a single flower is placed alone, but the selling of the explosive money is not what the enterprise likes.

Fortunately, in addition to the main push, Weissman's other style sales are not low, which is mainly due to the team's efforts in related aspects.

< /p >

< p > "we are a guerrilla pformation regular army, there are still many places to learn."

< a href= "http://www.91se91.com/pioneer/" > Chen Yiming < /a > took a sip of tea and looked at the busy figures in the office. "After this double eleven, we accumulated experience. Next year we can make stock according to the turnover this year, and we can also pay attention to some details."

The young businessman and his team led Weissman in the upstream of the electricity supplier's platform with their professionalism and passion.

They do not shy away from the lack of experience. They are willing to share their experience.

They are not afraid of imitation because they believe that every company has its own mode of operation, which is the best for itself.

They face difficulties and shortcomings directly because their intuition can only go far beyond finding a solution.

< /p >

< p > the future < a href= "http://www.91se91.com/news/index_s.asp" > electricity supplier < /a > is bound to take the trend of integration of lines, online and offline, and Weissman is also working towards this aspect.

We can not know how far the young business man will take his team. But since they joined the electricity supplier, they have used their own specialties and their own models to add excitement to the industry which is developing vigorously.

< /p >