Fu Yuehong, Vice President Of The First Business Group, Talking About Business Pformation

Below P, China's retail enterprises have entered a stage of merger, consolidation and reorganization.

At this stage, it can be clearly seen that foreign-funded enterprises have begun to withdraw from China in a cooperative way, and local retail enterprises have chosen to take over mergers and acquisitions or mergers and acquisitions.

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< p > data show that the traditional retail industry is going downhill.

According to the statistics of the China National Business Information Center, the retail sales of 50 major large retail enterprises increased by 9.5% in the month of January 2013 ~12, representing a 0.8 percentage point decline from the previous year.

Among them, in December, the sales volume of 50 key large retail enterprises grew by 8.8% under the promotion of individual enterprises.

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< p > retail business is at a critical juncture. How can we go against the wind and go upstream? In the recent Beijing business summit, Fu Yuehong, vice president of the first business group, gave his answer.

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< p > < strong > based on entity < /strong > /p >

< p > there is no denying that the development of e-commerce has had a great impact on the traditional retail industry in recent years. The investment in the retail industry is also overheated and the competition between them is fierce. Retailers need to clearly recognize their strengths and weaknesses and find a new way out.

Fu Yuehong said that in view of the above problems, the first business group mainly thought about three aspects, one is based on the entity, the second is applied technology, and the third is sustainable development.

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< p > why is it based on entity first? "Because the first business group is a comprehensive retail shop with multiple formats."

Fu Yuehong is pleased to say that the first business group in 2013 still showed a good momentum. Although the macro environment of the market has undergone great changes, consumers' behaviors and habits have changed, e-commerce has developed rapidly, but the performance of the first business integrated business has been outstanding in many formats.

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< p > "for example, the first business group has three main businesses, one is the department stores represented by Yansha friendship mall, one is the outlets, and another is the shopping center represented by Jin Yuan Yansha MALL.

The three formats are only reflected in the group's reflection, but this is not only the impact of e-commerce, but also the impact of other comprehensive factors. There is a need for improvement in its own format and macroeconomic situation.

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< p > Fu Yuehong introduces that the growth of the shopping center format and the format of the first business group is still rapid. The shopping center is still growing at two digits. "Interactive, experiential and comprehensive service capabilities are strong, giving consumers brand benefits and creating value for consumers. In these respects, there is great potential for the real business in the real world." Fu Yuehong

So first of all, we must base ourselves on the real business and make these formats well.

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< p > < strong > Applied Technology < /strong > /p >

< p > in the background that online shopping is further accelerating the diversion and shopping centers are growing and homogenization, shopping centers and department stores in 2013 have increased investment in enhancing consumption experience service, and have begun to attach importance to providing convenience for consumers when shopping.

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< p > > a href= "http://www.91se91.com/pioneer/" > Fu Yuehong < /a > emphasizes the importance of Applied Technology: "all scientific and technological means, from telephone ordering, through computer ordering, or now through the Internet, through mobile phones, etc., it is a number of scientific and technological means.

With the development of economy, the development of science and technology, and the development of Commerce, we will be accompanied by the application of these technologies and develop at the same time.

She said frankly that Jin Yuan Yansha MALL also launched APP, while doing a thorough and detailed study of the entire e-commerce.

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< p > it is not difficult to find that in the past, traditional retailers regarded the Internet as a "scourge". They were concerned about how to compete with the electricity supplier and win the competition through means. However, the shopping center now actively embraced the Internet, and O2O has become the most popular word in the industry.

The first business group is also not free from vulgarity.

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< p > "if you want to find the integration point of entity commerce and e-commerce, you must understand and see clearly before you can do it on the right road."

According to Fu Yuehong, the first business group is now studying the electronic commerce in depth. It is just how the next step can really realize online pactions.

"The first business would prefer to use online offline services to communicate with consumers at the fastest speed and maximum efficiency on line, and then achieve offline sales and experience."

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< p > < strong > continuous development < /strong > < /p >

< p > the report released by Jones Lang LaSalle said that the total number of shopping centers in China has reached a new high in 2013.

Data show that in 2013, 7 shopping centers in China will launch 20 million 340 thousand square meters, which is 2.9 times that of 2012.

How can we remain invincible before many competitors? < /p >

< p > "we must pay attention to innovation if we want to keep on developing."

Fu Yuehong answered straightforwardly.

According to Fu Yuehong, in the past two years, the first business group has been doing a lot of innovative projects every year.

For example, as many as 8 innovative projects in 2013.

"Pride is the first business innovation service mode, and its service management process is aimed at the needs of the enterprise itself. This online experience must not be as good as offline. In recent two years, all the processes have been reorganized from the perspective of consumers' needs, and the whole staff training has been completed from consumers' parking lots until he finished shopping, driving out of the parking lot, every link needs to analyze what consumers need and what we should do, so that the service level will be significantly improved.

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The innovation of < p > a href= "http://www.91se91.com/news/index_c.asp" > the first business group < /a > is also showing in the profit mode.

As we all know, in the past, department stores were mainly affiliated, while shopping centers were mainly rented.

"Department stores are mainly joint ventures, but they can supplement some functional services, mainly based on leasing, and can also be divided into some rents based on them. They can also have income from advertising property fees, or even some combinations of marketing activities. From the perspective of shopping centers, there are also leasing operations and joint operations between the two sides."

Fu Yuehong said that the profit model of business can achieve a mixture of innovation and achieve a multifaceted profit in these areas, so that the entire profit space can be expanded. This is also an innovation of the first business.

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< p > at present, the competition in the retail industry is no longer the competition between an enterprise and an enterprise, but the competition of the whole group in the face of another group or group.

"The advantage of the first business group is multi brand and multi format. Therefore, the next step is to integrate the brand and the format well.

If the market needs orlis now, it will develop more outlets, and the market needs shopping centers to develop shopping centers.

And the department store of the first business group will adjust itself to some family oriented brands by increasing its own functions and increasing its functions. The group will innovate in many ways to realize our sustainable development.

Fu Yuehong said firmly.

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< p > < strong > expert summary < /strong > < /p >

< p > this < a href= "http://www.91se91.com/news/index_c.asp" > the retail revolution < /a > is more fierce and more striking than any previous retail revolution.

There are three characteristics. The first characteristic is that the retail revolution is powerful because virtually every retail revolution is affected by several factors.

And the retail revolution was first affected by the economic crisis, and after the general economic crisis, a large number of price killers, such a new retail format, would be produced.

The second is cross-border competition, and the retail industry is now competing fiercely with manufacturers and the financial and information industries.

The third is the technological revolution. The retail revolution, which is urged by information technology and network technology, should be said to be a powerful force. These three conditions exist at the same time as the economic crisis, cross-border competition and information technology revolution. Therefore, this retail revolution has been more intense than ever before.

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The second characteristic of < p > is the high level. In the past several retail revolutions, the general form of expression is the emergence of a new form of business.

The retail revolution is not just a new format, but also has more than one format. In fact, it has crossed the level of a format competition, which has a revolutionary impact on the entire retail mode and the whole circulation ecology.

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The third characteristic of < p > is tremendous influence.

This impact has gone beyond the retail sector, has affected production, affected the entire circulation and even affected the entire consumption, and even had a huge impact on everyone's lifestyle and consumption patterns, and it crossed the national boundaries.

The competition in the past may be that the retail revolution took place in a country and spread slowly to other countries. Today, the retail revolution happens almost at the same time in the world.

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< p > Yes, our world is changing, the mode of economic growth is changing, and the consumption habits of consumers are changing. Therefore, our business has to change, or else we will die. This is the best choice for our retail industry.

The important change comes from the change of mind and the change of thinking. Only by changing ideas can we have a quick action to deal with this retail revolution.

Wang Chengrong, Dean of Beijing Vocational College of Finance and Commerce, /p.