Wan Jingang: The Brand Will Be Closer To The US Market.

< p > camel brand CEO Wan Jingang accepts the outdoor industry media group visit, explains the brand development orientation, operation situation and the future strategy in detail, and points out the characteristics of the brand spirit connotation. The following is the interview of Xiaobian.

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< p > camel outdoor style is rough and comfortable. This reflects the characteristics of camel outdoor products.

We will not expand indefinitely, but expand according to the characteristics of camel outdoor products, and constantly explore the connotation of camel brand.

In recent three years, the camel development speed has greatly surpassed the development speed of the outdoor market.

The growth rate that has been doubled over the past several years is expected to grow by 40% this year.

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< p > from the point of view of sales channels, the camel brand entity channel increased by more than 20% last year. Camel brand has implemented an important market strategy without franchisee, and implemented a certain franchisee system in the two or three line market. In 2012,

The rapid development of electricity supplier channels, camel brand to expand the overall business channel is an inevitable trend, network sales service commitment is actually better than the entity channel.

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< p > at present, < a href= "http://www.91se91.com/news/index_c.asp" > camel brand < /a > implements the development mode of combining entity channel with e-commerce channel, and it is not antagonistic but complementary.

However, the camel brand has implemented product misplacement and style separation strategy.

From the point of view of the target population, the electricity supplier channel has affected more young people.

Outdoor outdoor stores such as Sanfo outdoor are also considered for multi brand outdoor stores.

In short, as long as the channel can sell, it will be considered.

BELLE is an example of camels.

At present, there are more than 2000 sales outlets of camel brand outdoor products.

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< p > < < a href= > http://www.91se91.com/news/index_c.asp > > market promotion > /a >, camel brand has participated in the Asian outdoor exhibition for the first time. In recent years, it will participate in various exhibitions in a large number, so that consumers can recognize the popularity of camel brand and win the hearts of the people.

As a famous young writer, Han's spiritual connotation has a high degree of agreement and sympathy with the connotation of camel brand, one of which is the persevering outdoor spirit.

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< p > from the promotion of < a href= "http://www.91se91.com/news/index_c.asp > > Channel > /a", camel brand pays more attention to the influence of the network media, the network media is faster than traditional media, and it can be two-way interactive, observable and controllable, and the fission speed is clear.

In addition, the camel brand LOGO also has very good characteristics, which is very beneficial to brand image building.

Cooperation with professional events and groups is also an important direction for camel promotion. At present, cooperation with Peking University, Shan Ying club and Shanghai professional racing car has highlighted the professional performance of camel brand.

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"P" from the current industry development situation, indeed entered the stage of shuffling.

But from Europe, the United States, South Korea and other places, the gap between the Chinese market is still very large.

People in southern China have a low degree of participation in outdoor activities. The Beijing market leads the whole country, but far from the developed countries.

Therefore, there is still much room for development and there is room for development.

At present, the outdoor brand formation alliance is obvious in the domestic outdoor industry. This is the embodiment of Matthew effect, and the camel brand is willing to participate.

Camel brand will enter the US market in the future, and now is the first step.

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