Interpretation Of The Types Of Clothing Sales Channels And Two Ways Of Investment Promotion

< p > < strong > 1, < a href= "http://www.91se91.com/news/index_c.asp" > wholesale mode < /a > /strong > /p >

< p > goods are mainly sold through wholesalers in some large wholesale markets, because wholesale markets have a wide range of radiation, and many large wholesalers have sales outlets all over the country. Their network can quickly spread their products in the market and quickly realize the withdrawal of funds.

This is a common sales mode of some low and medium grade products in China.

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< p > < strong > 2, concession way < /strong > /p >

< p > chain franchising is adopted. Franchisees develop direct franchisees or franchisees develop terminal franchisees.

Terminals operate according to a unified brand style.

Nowadays, the brand of casual wear is mostly operated by franchising.

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< p > < strong > 3, agent mode < /strong > < /p >.

< p > this mode generally divides the national market according to the regional characteristics into several market areas, and establishes agents in each region. The enterprise authorizes the agents to take full responsibility for the product sales in the region, and the agents develop and manage subordinate terminals.

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< p > < strong > 4, sub company mode < /strong > < /p >

"P" manufacturers directly set up branches in various regions, the direct development and management of terminals, or the opening of private stores and shopping malls.

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< p > which channel mode will your brand adopt? When you confirm your channel positioning, you can do business invitation.

Generally speaking, clothing business investment is mainly through the following ways: < /p >

< p > < strong > 1, through media > a href= "http://www.91se91.com/news/index_c.asp" > Advertising inviting business > /a > /strong > /p >

< p > by spreading media advertisements in the media, it is a relatively fast way to enter the market, but the cost is high, and most of the information is conveyed to the unwanted customers.

Because of the large amount of information, staying stable and long storage time, the general print media is suitable for investment advertising.

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< p > < strong > 1, media selection < /strong > /p >

< p > nowadays, the rapid development of new media such as Internet provides another effective way to expand investment.

With the rapid growth of Internet users in China, the daily click rate of many garment websites has exceeded hundreds of thousands of times, and the Internet has gradually become a new media source for investment promotion.

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< p > in addition, the large-scale outdoor investment advertisement in the main location of the clothing wholesale market can also play a good role in attracting investment.

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< p > < strong > 2, and the contents of merchants advertisement are < /strong > /p >

< p > your business advertisement must be attractive, because there are too many clothing brands in China now. In the limited layout, you must convey your product information in detail, and certain affiliate policies, which can effectively attract the eyes of the franchisees and arouse interest.

Clothing advertising is often more attractive and attractive.

Also, remember, investment advertising takes the advantages and disadvantages as the principle, focusing on your strengths.

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< p > < strong > two, Merchants Association < /strong > < /p >

< p > merchants' Association is the most effective way to direct investment promotion to target customers, and it can often produce better results with the product launches (fashion show).

Usually, the investment promotion requires the following process: < /p >

< p > 1, identify target customer groups.

Is it a national investment promotion or a regional investment promotion? < /p >

< p > 2, determine the theme, time and place of the Investment Promotion Association.

Is it based on the strength of the company, or is it mainly based on new products? There are other major events involved.

For example, when an enterprise was launching its 10th anniversary celebration of the company, it launched its second brand and invested in the whole country. It also launched a "ten year classic" course, reviewing the fashion exhibition, and won the high recognition of the customers. Many new customers were convinced of the strength of the company.

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< p > 3, sending invitations and publicity materials to target customers.

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< p > 4, choose to implement the model, confirm the fashion show and other promotional matters.

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< p > 5, advertising in the effective media.

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< p > 6, telephone tracking customer participation days before the meeting.

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< p > 7, determine customer's catering, accommodation and other matters.

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< p > 8, meeting, showing the strength of the company, elaborating the company's sales policy, joining scheme, model show show products, etc.

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< p > brand clothing < a href= "http://www.91se91.com/news/index_c.asp" > investment channel < /a > should be established according to its own actual situation. Only in good faith and quality concept, investment is not a problem. Investment means is the most effective means for enterprises to survive in the present.

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