"William Feng And Ni Ni" Lovers Debut In 2014 Spring Summer Paris Advanced Custom Fashion Week

Recently, 2014 spring and summer Paris custom Fashion Week William Feng and Ni Ni appeared on Dior's high court show before Ni Ni's debut. Just finished Milan 2014 autumn winter men's wear week. Zhang Liang Fighting with Lu Yi to Europe, for a long time, International Fashion Week The top row position is the domain of European and American superstars. However, since last year's 13 Chinese actresses held together in Paris to see the show, we found that more and more domestic women sat in this position of symbolic status and fame. How high is the threshold of international fashion week? Is it really tall? Let's take a look at the details.

　　 William Feng Ni Ni's lover files appear in Dior's high court show.

Reveal secrets

Fashion Week threshold is not high

Doorway 1: you can not invite.

First line stars will be invited to see the show? In fact, it only accounts for a small proportion of the stars. More stars rely on their own good fashion media to get invitations, with the media's topic hype and layout production, to complete a win-win "fashion trip".

Doorway two: who will solve the necessities of life?

What about the cost of food, clothing and shelter? First class, five star hotels, plus agents, assistants, makeup artists, stylists and other staff, if you want to take the media and photographers, the cost is not small.

Thus, in such a show of "going abroad" than the "gas show", if there is a rich sponsor, it is half the battle. Taking last year's New York fashion week as an example, we saw dozens of advertisements including a famous wig brand, a digital product brand and a shampoo brand through more than 10 stars who came and went.

Doorway three: the water of the seat is very deep.

Even if a star can be invited to see a show, it does not mean that he can sit in the first row. According to insiders, some public relations companies in China play a very important role. They will not only help stars to ask each brand in turn, find those shows that are consistent with the star style, but also actively negotiate with the brand headquarters, emphasizing the influence of this star in China. Through this toss, the star can easily start the invitation letter in the front row. However, the sharp eyed netizens will find that this set of New York seems to be more popular in the tide brand. In Milan and Paris, where luxury goods get together, it seems that they are not buying, so the probability of domestic stars appearing in New York is obviously higher than that of other showrooms.

　 Doorway four: not just for show shows

If stars go to "fashion capital" just to see a show and a bright show, then the star's half holiday and half publicity life really amazed the netizens. But maybe this is not the case. Zhang Liang, who went to Milan men's wear week, went to Tucao on his micro-blog. "In Milan, it's all work! The schedule is too full!" in fact, excluding the top stars who sporadically went to "show", most of the stars went to fashion week to basically shoot the blockbuster products of the blockbuster, leaving the rest of them to be genuine people who really love fashion. Shi. {page_ Break}

　　 Fan Bingbing It was the first Chinese actress to go to T.

Win win of luxury brands and stars

Analysis

In the past, the market strategy of many luxury brands in China was almost the same - expansion, and now is the suppression, slowing down and contraction. Things do not sell well. It is more important to conform to the times and think about ways to do business better and attract more consumers' attention. In fact, most of the fashion week professionals are professionals. Zhang Lianggui was a brother in the show world, but the public knew little about it until after participating in mass entertainment programs. When Zhang Liang goes to the show again, the effect is different. This is the star effect.

Moreover, to achieve long-term and stable development, luxury brands must seize the local high-income group. Although some stars in China do not have such great influence in the world, foreign fashion media can hardly name these stars. But in any case, these stars attract domestic media coverage, and the brand still achieves its marketing purpose.

From a star's point of view, watching a show abroad is undoubtedly a cost-effective choice. To New York, London, Milan and Paris, the international fashion week has shown its face, which can be stained with the two words of fashion week. In fact, many stars have taken up the "fashion heights" by watching shows repeatedly, becoming a major domestic brand. So it is not difficult to explain why 2014 spring and summer New York fashion week has 13 Chinese actress groups to participate in the spectacular scene.

Chinese stars have a huge demand for luxury products, and luxury goods providers need to rely on Star platforms to help promote sales and create a good image. Therefore, celebrities and luxury goods makers naturally have the power to hit the nail on the head.

Modeling reflects star team level

Industry

The reporter interviewed LIEN, editor in chief of LADYMAX fashion network, asked him to explain the secret behind the show.

Reporter: How did Chinese stars get tickets for the show?

LIEN: overseas luxury brands increase their exposure for brand promotion. They often tie up with stars and invite stars to see shows, which is a good publicity for brands. Invite Zegna, Armani, Gucci and Ports at the same time. Zhang Liang That is Zhang Liang's popularity in China. Although Zhang Liang is not a spokesperson for any of these brands. In addition, there are fashion media in the past, this is also related to the brand, the brand is through the media as a carrier to interact with the stars.

Reporter: what are the stars' clothes for watching show and the seating arrangements at the scene?

LIEN: Generally speaking, when celebrities attend a show, they communicate with the brand in advance. Take Zhang Liang as an example, Zegna, Armani, Gucci Ports's clothing will be reflected in him, of course, not necessarily from head to toe packaging, but it will be reflected. Although China's luxury market is relatively low now, China is still a market that all brands are concerned about. Therefore, they will give Chinese stars more and more seats and even better seats, such as the first row.

Reporter: in addition to going to the show, what activities will stars participate in? {page_ Break}

LIEN: in addition to watching shows, celebrities may also take some fashion blockbusters or street pads, as well as some brand business activities. For example, we see stars walking photos on the streets, etc., all intending to increase brand exposure. Companies that belong to celebrities also make things like this to increase publicity.

Reporter: more and more Chinese stars are coming. Fashion Show How do you feel about their performance?

LIEN: compared with the previous years, the spread of the Internet has given the stars a counterproductive effect. They can give them feedback at the first time in the show, and they can help them constantly improve their standards. From the internal environment, the star team is becoming more and more professional. The level of modeling and film making is more and more in line with international standards. How a star's shape reflects the level of his team behind him.

In terms of effectiveness, Fan Bingbing's fashion sense has been getting better and better these years. Shang Wenjie and Li Xiaolu Relatively bad. But this can not be too harsh, and can not require every star to have a good sense of fashion. It can only be said that the overall progress of Chinese stars is bigger and bigger.