Outdoor Brand Pathfinder "Smart Bracelet" Products Are Accused Of Imitation.

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< p > < < a href= > http://sjfzxm.com/news/index_s.asp > > the concept of wearable device < /a >, the domestic enterprises have thrown themselves into it.

The Explorer has previously launched an outdoor intelligent Bluetooth ring (hereinafter referred to as "intelligent hand ring") to be praised for the market reaction, but also sound refers to its ambiguity.

Yesterday, the Beijing Commercial Daily reporter at the Tmall flagship store of the Pathfinder saw that as of press release, the product had only one monthly sales volume.

There is an industry view that the smart bracelet with less than a href= "http://sjfzxm.com/news/index_s.asp" and "Pathfinder" /a is more similar to the products of Nike and other brands. "And technically, it is difficult to break through, just follow the trend, and the prospect is not optimistic."

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< p > < strong > test water wearable device < /strong > /p >

< p > reporter saw from the Pathfinder Tmall flagship store that its outdoors < a href= "http://sjfzxm.com/news/index_s.asp" > smart Bluetooth Bracelet < /a > listed last autumn, is a wearable intelligent device, priced at 399 yuan.

Another public information shows that this smart bracelet and App linkage have six functions: sign in location, motion data recording, heat calculation, real-time elevation, sleep monitoring, and outdoor web site navigation.

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< p > a few days ago, the Pathfinder disclosed on the interactive trading platform of Shenzhen stock exchange that the smart bracelet of the company is only for trial sale, and the number of products is less.

The main purpose of the launch of the bracelet is to enhance interaction with consumers and acquire relevant consumer data.

As for its sales, the company's response is "better trial results".

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The surname leader of the P, the Suzhou intelligent Bracelet department, told the Beijing Commercial Daily reporter that the product they launched is now mainly sold on the electricity supplier. Tmall flagship store is directly responsible for the company, while the other shop is basically responsible for the third parties.

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< p > < strong > flagship store sales are cold < /strong > /p >

< p > although the company said sales were good, it was reported that the Pathfinder smart wristband was cold when it was first launched in early November last year. As of December 2nd of the same year, the sales volume of Tmall flagship store in pathfinder was only 6.

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< p > at the beginning of January this year, the Beijing Commercial Daily reporter in the < a href= "http://sjfzxm.com/news/index_s.asp" > the Tmall flagship store of the Pathfinder < /a > has not seen the figure of intelligent bracelet for many days.

The explanation given by the person in charge of the company is that the product has been sold out.

Yesterday, the reporter once again entered the Tmall flagship store, and saw only one month sales of the product.

Reporters visited the market and found that the salesperson in the shop was not even aware of this product.

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P, a donkey friend who doesn't want to be named, told reporters that the product of the Pathfinder may be attractive to ordinary outdoor sports, but for professionals, it may be out of doubt about its function and core technology and will not choose this product.

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< p > < strong > product is accused of imitation < /strong > < /p >.

< p > consumers have shown that the intelligent handrings of Pathfinder and a href= "http://sjfzxm.com/news/index_s.asp" > Nike < /a > FuelBand smart bracelet can record the real-time data of wearers' outdoor sports and daily exercise, and synchronize them with smartphones.

Reporters learned from the market that Nike's smart bracelet has a GPS positioning function of 1299 yuan, only the pace and the function of recording 300 calories.

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< p > professionals say that the intelligent bracelet of the Pathfinder does not have a great competitive advantage. "Because the price of the products launched by the company is higher and the function has no qualitative breakthroughs, it is likely to encounter the dilemma of low acceptance of the consumers. If the price is low, the profit of the high-tech product can not be guaranteed.

Therefore, how to achieve core technological breakthroughs and win the advantage in price is also a difficult problem facing the Pathfinder.

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< p > Beijing key Road Sports Consulting Co., Ltd. CEO Zhang Qing analysis thinks that the explorer's attempt can be sure, but it depends on whether the Pathfinder puts the product's launch in the strategic height of the whole company. "If it is to follow suit, what others will do is not what they want to do before development. If we want to wear the wearable equipment well, it is important to establish the backstage database.

For example, Pathfinder has its own digital community, so long as people who use this product can communicate with each other, Pathfinder can make more professional analysis based on user data, which is truly a pformation to high technology and specialization.

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