Home Textiles Observation: Seven Star Standard To Sort Out Silk Grade

< p > recently, Zhejiang Tongxiang Chau silk silk was held online by electronic commerce and the Chau spring silk was held by the seven star level standard conference.

5 large scale enterprises such as Qian Huang, silkworm border, Tengfei, Qiangsheng, Anshun and so on from Chau Quan town signed a cooperation agreement to enter the e-commerce platform of Chau Chun silk.

At the same time, under the guidance of Tongxiang industrial and commercial bureau, Municipal Bureau of Commerce and Municipal Bureau of quality supervision, the 5 enterprises first classified silk into seven star grades based on Silk raw materials, silk quilt and silk.

The local government hopes to take advantage of the e-commerce platform to crack down on the phenomenon of non-standard Internet sales and promote the brand building of Chau Chuen silk quilt, expand the < a href= "http://www.91se91.com/news/list.aspx ClassID=101112107108" > market share < /a >, and make the Chau Chun silk industry bigger and stronger.

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< p > Tongxiang Zhou Quan is the origin of China's silk quilt industry weathervane. It has a history of planting mulberry and raising silkworms for thousands of years.

According to statistics, in 2013, there were more than 300 silk enterprises in Chau Quan Town, and the output value of the industry exceeded 5 billion yuan, and the total output accounted for nearly 1/2 of the whole country, of which 15 were above scale enterprises.

Although the silk spring quilt industry has its historical origin, and has the advantages of origin, technology and cluster, but it lacks the creation of famous brand and the innovation of marketing mode, most enterprises still focus on family operation and family inheritance.

According to Qian a href= "http://www.91se91.com/news/list.aspx ClassID=101112107105", Zhang Jian, CEO of Huanghai silk Co., Ltd., at present, there are widespread lack of leading enterprises, low capital concentration, small enterprise scale, weak brand awareness and scattered production scale in the industry.

In the industry, there is not a large brand leading in the country, mainly based on regional brand, and the annual output value of billions of enterprises is even more rare.

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< p > Zhang Jian said that at present, some enterprises in Chau Chuen are still mainly OEM workers. These small and single scale enterprises make it difficult for the Chau silk quilt industry to form a "scale" and "climate". It is difficult to cope with all kinds of external changes, and the ability to expand the market abroad is also very limited.

At present, almost all the major international textile brands are processing OEM in Chau Quan, but the local brands are slowly developing.

With the rapid development of electronic commerce, silk has been more and more impacted by this traditional industry. It is difficult for enterprises without brand influence to get consumers' recognition under < a href= "http://www.91se91.com/news/list.aspx ClassID=101112107101" > online and offline.

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< p >, after the comprehensive evaluation of many factors such as enterprise integrity, product quality, production capacity, brand influence and so on, 5 enterprises became the first members of the e-commerce platform of Chau Chun silk.

It is understood that the brand entering the platform should sign 4 contracts with the Chau Chun silk quilt platform: the supply contract, the 30 new trial agreement, the 4 year refurbishment agreement, the quality assurance agreement (conforming product: 5 years warranty; first grade: 10 years warranty; superior product: 20 years warranty).

The Tongxiang Quality Supervision Bureau will conduct random sampling of the products provided by the manufacturers, and at the same time, every batch of goods will be sent to the National Inspection Center for testing to ensure the quality of the products.

At the same time, every product sold on the electronic commerce platform of Zhou Quan silk is labeled with star standard, and the price of each star product corresponds to different price.

To ensure that all the products sold are genuine and qualified products, Chau Chuk silk is sold by the electronic commerce platform for the quality of every silk sold. Once the consumer finds that the purchased silk is false, the insurance company will make a claim for it.

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< p > at the beginning of the operation of the e-commerce platform in Chau Chuen, it will take the way of cooperation with the major electricity suppliers. At present, it has completed communication with Tmall, Jingdong, No. 1 store and Dangdang electric giant, and is scheduled to be launched on January 18th.

The head of the platform said that it would also like to cooperate with eBay, Amazon and other international electricity providers in the future to consider building warehouses within Amazon within a few years.

They hope that through the combination of the industry with the electricity supplier with China's symbolic significance, the upstream and downstream enterprises will be jointly developed, and the Chau Chun silk industry will be made to the scale of ten billion yuan and the silk brand of Chau Chuen will be the regional brand.

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