Invite Birds To Start Recruitment To Fill Gaps In Sports Apparel

< p > on Tuesday, you will start offering shares on the main board of the Shanghai Stock Exchange, which will fill the blank of A sports apparel.

A number of brokerage analysts told the big wisdom news agency that sports apparel enterprises went through inventory for two years, and that they will take the lead in the apparel industry. Anta sports, PEAK sports and other leading enterprises will resume growth in the 2014 order year. The industry is expected to enter a slow recovery stage in 2014.

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< p > in the domestic clothing industry, sportswear enterprises were caught in the inventory crisis earlier. In the past two years, the expansion of the channel has slowed down sharply, and even the tide of closing shop has been broken down.

The "bird of fortune" prospectus shows that by the industry boom, the company's 2013 annual orders fell two figures, resulting in a two digit decline in net profit in 2013, while the decline in orders in spring and summer in 2014 was narrowed, while in 2014, autumn and winter orders increased slightly, showing a trend of bottoming out.

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< p > before China's < a href= "http://www.91se91.com/news/list.aspx ClassID=101112107105" > mainstream sports apparel < /a > the company basically chose the Hongkong market listing.

Anta sports, PEAK sports and other enterprises have gone through two years to vigorously inventory, the one or two quarter of 2014, the order conference data has resumed growth, reversing the order decline since 2012.

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< p > there are analysts who point out that the "main bird" is mainly in the three or four line sports apparel retail market in China, and is in the "second tier" of the domestic sports apparel industry. At present, the sports apparel industry is still in the market callback period, and the bottom is still to be confirmed.

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< p > other brokerage analysts believe that sportswear is one of the few brands in the apparel industry that has experienced a complete life cycle.

The inventory of the current sports apparel industry has lasted for 2 years. The market is generally expected that the industry will enter a slow recovery stage in 2014. However, the shop speed will not return to the level of 2011 for the time being. The enterprises will continue to adjust their structure and pay more attention to the single store effect.

IPO restart who can play the capital game < /p >

< p > sportswear is the last jigsaw puzzle for the A brand apparel industry in China. After the reopening of IPO, A shares will cover nine categories, including children's wear, outdoor, home textiles, women's wear, business casual, men's wear, casual wear, sportswear, footwear and so on.

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Before P was listed, many enterprises had problems of flexibility and lack of norm. Especially after the peak of 2008, the development of sports apparel industry began to slow down in recent years. Relying solely on the natural growth of consumers, it has been unable to support the whole market.

In order to find new growth points, the operation and development of enterprises need to be more standardized, and the role of listing in the standardization construction of enterprises is obvious.

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< p > who can play the capital game? Some experts say that for sports apparel enterprises, capital operation is a qualitative improvement.

With the capital platform, the capital of enterprises will be enriched, attracting more talents to join, controlling more resources, standardizing enterprise management, and continuously enhancing the strength of enterprises.

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< p > but at the same time, listing is a systematic project which requires enterprises to be fully prepared, and capital needs to be returned quickly. If there is no good foundation and can not achieve rapid growth, capital will become a "bitter water".

Under the powerful force of capital, the listed dominant brands may be annexed and reorganized for some enterprises with small scale and insufficient funds that have the competitive advantage of subdivision.

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< p > overall, in the future, capital competition will be an irresistible trend.

Capital management is not isolated. It must be integrated with brand and industry integration.

The successful operation of capital operation will further enlarge the advantage of brand management, and at the same time, capital management will make the whole sports apparel market more clear.

For the sporting goods market that is in the period of adjustment, the listing boom will continue to take place, and the new era of capital operation and competition will also start.

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< p > < strong > sports apparel industry entered the recovery phase < /strong > /p >

< p > in the domestic apparel industry, sportswear enterprises were caught in a stock crisis earlier, and the channel expansion slowed down sharply, and even the tide of closing shop.

In recent years, a number of garment enterprises have broken down "a href=" http://www.91se91.com/news/list.aspx "ClassID=101112107107" > IPO < /a >, and in the reasons for the disclosure of the SFC, it is very important that stocks have risen sharply.

Recently, however, a number of Beijing shopping malls have visited different shopping centers. Many of the new winter products that are less than a href= "http://www.91se91.com/" > sports goods < /a > brand have not been discounted. Relevant analysts believe that this may be related to the decline of some sports brand orders and the rise in net profits.

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< p > in the first half of last year, when faced with high storage pressure, many sports brands regarded discount sales as a means of "flood discharge". Nowadays, sporting goods are very "strong" in terms of discount. Most of the new products in winter are not discounted, and only special brands of individual brands can offer 10 percent off to 5% off discount.

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< p > in fact, the price rise of year-end new sports goods has long been traceable.

In the first half of last year, Lining announced that the price of shoes will increase by 7.8% in the fourth quarter of 2013 and that of clothing will increase by 17.9%.

Before that, Anta, XTEP and PEAK also announced that the price of sneakers and clothes would rise again to 20%.

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< p > some experts believe that the prices of sporting goods are strong and order growth, < a href= "http://www.91se91.com/news/list.aspx ClassID=101112107101" > inventory pressure < /a > there is a certain relationship between the easing of sports goods industry and the signs that the sports goods industry has already recovered.

Data from PEAK's 2013 semi annual report show that PEAK's net profit has picked up for the first time.

In this regard, PEAK sports related responsible person in an interview with reporters once admitted: "in 2013, the profitability of single stores has improved significantly, inventory digestion has basically come to an end, and the distribution of new products will become the main theme."

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