China'S Emerging Consumer Market Is Hard To Understand.

< p > luxury luxury crocodiles in China are prevented from letting a href= "http://www.91se91.com/news/list.aspx ClassID=101112107108" > COACH < /a > this kind of light luxury brand ushering in good.

COACH released its earnings report as of December 28th last year, saying that the company's sales in the two quarter of this fiscal year were $1 billion 420 million, down 6% from 1 billion 500 million US dollars in the same period last year, and operating income of 436 million US dollars in the same quarter, a decrease of 17% compared with 527 million US dollars in the same period last year.

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< p > luxury goods and big crocodiles are in China, so that the COACH luxury brands will be good.

COACH's sales in China in the second quarter have soared.

However, this has failed to prevent a sharp decline in global brand business.

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"P" COACH released its earnings report as of December 28th last year. The company reported sales of $1 billion 420 million in the two quarter of this fiscal year, down 6% from 1 billion 500 million US dollars in the same period last year, and operating income of 436 million US dollars in the same quarter, a decrease of 17% compared with 527 million US dollars in the same period last year.

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< p > for this, COACH earnings analysis pointed out that the company's second quarter performance decline was due to the poor performance of women's handbags and accessories business in the North American market, which directly offset the good results of men's business and footwear products.

The data show that its a href= "http://www.91se91.com/news/list.aspx? ClassID=101112107105" > North America < /a > same store sales fell by 13.6% compared to the same period last year.

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At the same time, sales in China have become an important engine for company performance. < p >

Victor Luis, chief executive of COACH, said, "although the North American market is not optimistic, sales in the same market in China have achieved double-digit growth."

In addition, the COACH second quarter also adjusted shipments for Chinese holidays to increase shipments of international wholesale outlets.

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The latest earnings report issued by last night's "a href=" http://www.91se91.com/news/list.aspx ClassID=101112107101 "less than /a" brand coach (P) showed that sales in the first quarter of fiscal year 2014 as of September 28, 2013 were 1 billion 150 million US dollars, down 1% compared with the same period last year. Net profit decreased 2% to 827 million US dollars from 845 million US dollars in the same period last year, and business income also decreased by 3% compared to the same period last year.

It is worth noting that in the fall of the market, the performance of the company in the Chinese market continued its strong performance in the last quarter, a year-on-year growth of up to 35%, and its direct sales in the same store also increased to two digit growth.

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In the global market, P's performance in North America and Japan is particularly bad.

Due to the continuous exertion of Michael kors, the world's largest North American market has been slowing down recently.

In the quarter, sales in North America decreased by 1% to $778 million from $784 million in the same period last year, while same store sales also dropped 6.8% compared with the same period last year. Shipments to department stores also declined slightly.

Japan's market plus exchange rate dropped by 22%.

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Lu Xiaoming, who has rich experience in the luxury industry and now is the founder and President of the organic home, said in an interview: "the product of the entry-level market positioning of luxury products will continue to grow in the future, and the products that are suitable for the middle class will continue to develop, and the speed of growth will probably be like the growth of luxury goods in the previous two years, because these products are the real needs of Chinese consumers." P

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In the last fiscal year, the sales volume of the company in the Chinese market increased by 40% over the last fiscal year, while other light luxury brands such as Italy leather Furla and American leather and clothing brand Kate Spade also performed well, and are actively expanding their business in China.

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< p > UBS Securities analysis report said that the "a href=" http://www.91se91.com/news/list.aspx "ClassID=101112107102" > luxury consumption < /a > is the long-term trend of the Chinese market.

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In order to further tap the emerging market space and cope with the weakness of the North American market, P has been actively promoting brand pformation since last year.

Not long ago, the brand officially launched the shoe line, and its brand pformation plan was to pform the brand from the original leather products to the fashion lifestyle brand, including shoes, clothing and other product lines.

Lew Frankfort, chairman and chief executive of the company, said that the company has achieved a good growth in the emerging market, men's business and the development of fashion lifestyle. This is also a brand pformation measure aimed at the competitive environment of handbags and accessories business in North America.

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In the last fiscal year, P's new business grew by nearly 50%, while footwear sales reached $250 million, while sales of scarves, sunglasses, jewellery and other categories accounted for 7%.

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