Down Coat Price Fell To Two Figures. Horse Winter Sales Promotion Is Crazy.

< p > spend less than 500 yuan to buy 3 winter dresses, down coats, woolen coats, one for themselves and the rest for mom and sister. < /p >
After the winter solstice, more than half of Jiangcheng's daily maximum temperature is above 10 P. Warm winter sunshine, < a href= "http://www.91se91.com/news/list.aspx ClassID=101112107105" > down dress "/a", cotton clothes and jackets and other winter clothing collectively unmarketable, increasing pressure on the stock market has worried the clothing industry, and have launched the mode of throwing goods. The sales promotion of winter clothing is far beyond the previous years. < /p >
< p > "compared with other seasons, winter clothing is mostly classic, not easy to be out of date. This time sweeping goods is quite cost-effective, maybe it can be used in the late spring." Ms. Lin's small calculation shows many people's feelings. At that time, the reporters sorted out the more popular affordable winter clothes sweeping places, and interested citizens might as well go for a stroll. < /p >
< p > < strong > first stop < /strong > /p >
< p > < strong > Hanzheng Street < /strong > < /p >.
< p > < strong > after hitting the highest price for the morning market, then sell out < /strong > /p >
< p > > as the signboard of "the first street in the world", Hanzheng Street's clothing wholesale market enjoys a high reputation all over the country. Businessmen from all over the world are here to make wholesale clothes. Here we can see the latest and the most fashionable clothing styles. At the moment, it is also a good time for retail Taobao. < /p >
< p > reporter's visit found that because the stocking of merchant winter clothes is coming to an end, wholesalers in Hanzheng Street have mostly released the retail restrictions on the remaining winter clothes, and the public no longer need to take the huge black plastic bags to pretend to fight for goods. They only need to pay a little higher price than the wholesale price, so they can amend this new winter style. < /p >
Mr. P, general manager of Wuhan Meier garment factory, suggested that if you think of Hanzheng Street, you'd better come back after lunch. "The morning market in Hanzheng Street is mainly aimed at buying at least one hundred wholesalers at a time, and the retail merchants at that time did not have time to entertain them, so they had to quote freely, and it was retail time after noon." He said that the wholesale price of 150 yuan jacket, the morning casual quotations for casual customers may reach 300 yuan, and in the afternoon generally only sell to about 190 yuan. < /p >
< p > in the wholesale market, clothes are naturally better than shopping malls. No a href= "http://www.91se91.com/news/list.aspx ClassID=101112107108" > dressing room < /a >, shop owners are not enthusiastic about common things. < /p >
< p > < strong > second station < /strong > < /p >.
< p > < strong > brand factory store < /strong > /p >
< p > < strong > style complete price "cabbage" 500 multivariate suits ninety percent off "/strong > < /p >
< p > factory shops, as the name suggests, are directly opened by factories. Compared to retail stores, factory stores mainly focus on seasonal differences and direct selling routes, and the prices of similar goods are usually much cheaper. < /p >
< p > the most intensive place of factory shops in Wuhan is the Jianghan Economic Development Zone, which is gathered by garment enterprises. Here, we have gathered the famous Han style clothing brands such as AI, Jordan, red, Wang Jianping, and Rong, and the loyal fans of local brands are all suitable for Taobao here. < /p >
< p > here, most of the brands on the first floor of the product exhibition hall as a direct factory shop, the style is very complete. Cashmere coats, commonly seen in Han style clothing, are generally less than sixty percent off discount and the price of cotton clothes is around 100 yuan. Because the brand is mostly located in "Da Shu Zhuang", the style of the dress is simple and generous, the color is deep, and it is more suitable for mature women. The quality is absolutely reliable. In addition, because the park is larger, in order to avoid the wrong road, it is suggested that customers set up the line ahead of time and go there in a targeted manner. < /p >
< p > many factory shops and special sales areas are hidden in the top of the major shopping malls. Reporters at the seven wolves factory store on the five floor of Wanda Department store, Hankou, found that almost all the goods sold below 60 percent off were sold. Several of the suits of 500 yuan were sold for ninety percent off, only 50 yuan. The men's windbreaker with a price of one thousand yuan could be bought by more than 400 yuan. < /p >
< p > a salesperson revealed that ninety percent off of the costumes were in 2010, and eighty percent off of them might be updated. But the classic men's wear is very durable. "If you don't tell me which year it is, nobody knows it was last year or even the year before." < /p >
< p > < strong > third station < /strong > < /p >.
< p > < strong > Han style clothing exhibition < /strong > /p >
< p > < strong > "Wuhan made" for the past ten years, the largest scale promotion is < /strong > < /p >
< p > recently, a number of garment enterprises in Wuhan jointly launched the largest sales promotion tour in nearly ten years. They sold clothes at low prices in Wuhan acrobatics hall and Zhuankou through Wanda, and the time lasts till 25 this month. < /p >
Reporters at the acrobatic hall in Wuhan showed that many famous local clothing enterprises in Wuhan, such as Futian, glacier, Ruixuan, and so on, attended the winter clothes such as down garments, cotton clothes and cashmere coats. The red promotional words with "ninety percent off to the floor" were particularly conspicuous. < /p >
Less than P, a shopping mall sells a long white down jacket at a price of around 1000 yuan. It sells for $99 on the spot, and a blue blue woolen coat with a price of 59 yuan in the autumn of 2013. The low price attracts many people to sweep the goods. The public is ready to spend hundreds of dollars on the popular style. Huang Jianhua, general manager of the "Han workshop", said that every brand has 3-4 days promotion period during the tour, and the vacant citizens may have to "update" every few days. < /p >
< p > < strong > reporter observed < /strong > < /p >.
< p > < strong > production and marketing plan basically depends on guessing < /strong > < /p >.
< p > < strong > Wuhan garment industry needs big data to support transformation "/strong > < /p >
< p > at the Han faction clothing exhibition, the head of a clothing enterprise complained to reporters with an overcoat. "This one sells for only more than 100 yuan, and it has lost money in addition to labor and logistics, selling one piece to lose one." The strange thing is that the person in charge complains that he is still reminding salesmen to distribute distribution leaflets and attract more customers. Why is this? Why is it? Huang Jianhua, general manager of the Han workshop, is influenced by warm winter this year. Seasonal winter clothing is not as good as it used to be, and the pressure of inventory in many garment enterprises is great. As soon as the new year is approaching, garment enterprises urgently need to digest their inventory and withdraw funds, so they have launched a large-scale sale promotion, with a price discount, a big discount, and a quick break. The a href= "http://www.91se91.com/news/list.aspx ClassID=10111210712" > digestion inventory < /a > is the most common way in the near future. "For a year's clothing, maybe profits are in stock. At this time, we don't consider the cost too much, and how much we can sell." Insiders said. < /p >
Behind the sales spectacle of < p > crazy a href= "http://www.91se91.com/" > discount sales promotion < /a > is the high inventory brought by extensive production of garment enterprises, and Wuhan clothing enterprises are suffering from traditional production mode. < /p >
< p > Huang Jianhua said that most clothing enterprises are still at the stage of extensive production. The next season's production and sales quotations depend on gambling. The Han style clothing, which started in the wholesale business, lacked the systematic production plan and user data analysis. "For example, the production of 5000 down coats this winter has been selling well, and the production plan for the coming year has been slightly higher, producing 5500 pieces," but the bosses actually have no confidence in the sales of the coming year. < /p >
< p > Mao Lihui, President of Wuhan Fashion Federation, said that in the era of big data, we can make a reasonable judgement of future needs. Zara, UNIQLO and other fast fashion brands, through analyzing a large number of user data, have a comprehensive grasp of the trend and sales volume of the next season. On this basis, the judgement is more acceptable to consumers. < /p >
Tao Wensheng, senior consultant of Peking University, who has studied the clothing industry in Wuhan, said P, the Han style clothing from wholesale to retail is a long slow process. It will experience the pains of short-term high inventory. Only by identifying the location and building a perfect terminal sales system can we develop better. < /p >