Twists And Turns In The Silk Road Of China'S Home Textile Brand

< p > "Chinese businessmen tend to focus on the short term and lack the cultural conservation of" a href= "http://www.91se91.com/news/index_f.asp" luxury "/a" brand. They do not want to invest in the money, time and energy needed to build a brand. They aspire for quick returns, so their prospects are local rather than international. Qian Jinbo, a cultural businessman and senior economist, once said that it is accurate and accurate for the current Chinese enterprises. Silk home textiles is one of the fastest growing products in the next few years. It will be imminent to create local high-end brands as soon as possible. < /p >
< p > in this year's China needle and cotton Fair ("China needle Association"), < a href= "http://www.91se91.com/news/index_f.asp" > silk home textiles < /a > changing the past low-key attitude, with a strong momentum announces the consumption frenzy that is intended to cause. The mainstream media has predicted without exception that silk silk home textiles will not only become a tiger in China but also more likely to push China to the world's first luxury country in the next few years. This prediction, though surprising, is not without foundation. According to the official report of the World Luxury Association, China's luxury home textile consumption accounts for 27.5% of the world's total, and has become the second runner up of luxury home textile consumption. < /p >
< p > < strong > the commercial frenzy of silk home textiles < /strong > /p >
< p > survey shows that nowadays, the high-end female population of Beijing, Shanghai, Guangzhou, Shenzhen and other 8 front-line cities has reached 1 million 670 thousand. Most of these new groups have higher incomes, and they are more persistent in luxury goods. They often pay attention to all kinds of fashion information and buy brand-name products on their own ability. The rate of private car ownership is 53.5%. In this emerging group, they are more focused on leading the fashion trend in the future, highlighting their elegant temperament and taste. What's more, women are naturally fond of bedclothes. As fashion women, the most important equipment is beautiful and elegant decorations, and the gorgeous quality and bright light of silk home textiles are in line with the demand of high-end women for home textile products. With the increasing demand for high-end home textiles, the world's top luxury home textile brands have entered the Chinese market. < /p >
< p > but if we simply treat silk as a luxury product, any Chinese real silk textile enterprise has the ability to produce and sell luxury goods. The products made and sold by many Chinese silk spinning and weaving enterprises and retail brands are no less expensive than any of the real silk home textile brands in the world. < /p >
< p > however, when many famous international brands opened up retail outlets and occupied high-end consumers in the coastal cities of the mainland of China, we found that China's real silk home textile brands still stay in the stage of mass consumer groups serving the two or three tier cities. As for the reason why Chinese silk home textile brand is absent in the high-end market, luxury analysts say: "China has no real luxury brand." < /p >
< p > < a href= "http://www.91se91.com/news/index_f.asp >" Chinese silk home textile brand < /a > lack of luxury, mainly reflected in the lack of awareness of the operation of luxury brands in Chinese silk textile enterprises, namely concepts and ideas. "Chinese businessmen tend to focus on the short term and lack the cultural conservation of cultivating luxury brands. They do not want to invest in the money, time and energy needed to build a brand. They aspire for quick returns, so their prospects are local rather than international. Qian Jinbo, a cultural businessman and senior economist, once said that it is accurate and accurate for the current Chinese enterprises. < /p >
< p > when people find that an entrepreneur has no strategic vision and the understanding of the concept and connotation of brand is still very lacking, most of the high priced products produced by his brand will become a foil for general products. It can be said that ideas and concepts determine the future path of China's silk home textiles brand. Only by changing ideas and concepts and seriously examining the importance of brands can China's silk home textile brand enter the door of luxury. < /p >