Children'S Wear Brands Are Facing Severe Challenges In The Italy Market.

< p > Where is the product going to sell? For some children's clothing companies in Italy, the answer is: they are not sold in Italy.

In Italy, children's fashion industry is more suffering than the adult fashion industry, because the domestic economy is stagnant and only about 30% of local children's clothing exports.

In the past six years, this figure has remained relatively stable. According to the Italy textile and Apparel Association and < a href= "http://www.91se91.com/news/list.aspx ClassID=101112107105" > Italy < /a > National Bureau of statistics, the turnover of the industry in 2012 was 2 billion 600 million euros, 0.6% lower than the previous year.

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< center > < img alt= "Bonpoint" -- the high-end children's clothing brand from the left bank of Paris "src=" http://img001.21cnimg.com/photos/album/20140127/m600/6D0C90A603B2BDD6BBD46B943F4BD5B8.jpeg "width=" 486 "height=" 339 "/ > /center >

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< p > Moschino has been participating in the Florence children's Wear Exhibition Pitti Bimbo two times a year for many years, but this year it chose to quit.

Moschino's series of infants, children and adolescents account for about 4% of Moschino's total turnover, about 250 sales points, of which 2/3 are in other parts of Italy.

Moschino chief executive Alessandro Varisco pointed out that the total sales of children's clothing series increased by 10% in 2013.

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However, some foreign brands did not choose to abandon the Italy market, even though P.

While recognizing plans for further expansion of China, Russia and the Middle East, Paul Marciano, chief executive and creative director of Guess, said Italy and France are the largest market in Europe.

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< p > Seventy-eighth Pitti Bimbo, there are 463 exhibitors, 189 of which are from outside Italy. They will set up booths in Florence Convention and Exhibition Centre from from January 16th to 18th.

Raffaello Napoleone, chief executive of Pitti Immagine, said that this year's Pitti Bimbo reduced the total area of the exhibition and made it "more intensive" in response to the requirements of exhibitors to reduce costs.

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Young Versace of < p > a href= "http://www.91se91.com/news/list.aspx ClassID=101112107108" > Versace < /a > is one of the return brands of this exhibition.

"Pitti Bimbo is an important gathering place in the industry. Over the past few seasons, more and more buyers and spectators are present," said Versace CEO Gian Giacomo Ferraris.

He said the company's children's clothing market is mainly distributed in Russia, the Middle East, China and the United Kingdom, and pointed out that the brand's turnover is estimated at 1 billion 100 million euros this year.

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< p > the Pitti Bimbo of this session will usher in the debut of the MSGM children's wear series.

The Italy fashion brand, full of vitality and avant-garde personality, is famous for its bright colors and rich texture. In December 2013, the brand announced the signing of production and distribution agreement with Daddato SpA, which is aimed at boys and girls aged 2 to 12.

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< p > < strong > a series of exquisite costume adornment < /strong > < /p >.

< p > as a high-end children's clothing brand, Bonpoint has never been harassed by industrialization, and is proud of its unique, meticulous and precise production techniques.

Every year, Bonpoint will launch four modern fashion styles: spring summer series, autumn winter series, holiday series and Christmas series.

Each quarter of the 300 styles highlights the extraordinary clothing technology of Paris's advanced custom workshop, which combines ingenious proportions, selected fabrics, unique printing, delicate colors and perfect decoration to create an incomparable Bonpoint style.

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In addition to < a href= "http://www.91se91.com/news/list.aspx ClassID=101112107102" > advanced children's wear < /a >, Bonpoint launched the EaudeBonpoint perfume specially designed for children in 1986. < p >

This perfume is made up of AnnickGoutal, a well-known perfumes teacher (Marie-France's elder sister).

Since its inception, it has become a classic and deeply loved by mothers and children.

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