Feng Yin: Maternity Bathing Suit To Build A New Field Of Maternity Dress Market

< p > reporter: Hello, Feng Zhong, first of all, congratulations to mum&me (mom and I) brand to enter the national market in an all-round way.

"Mum&me" can be regarded as a dark horse in the industry. When it launched the market, it was such a huge response. How did you do it in such a short time? < /p >

< p > Feng Yin: I think this question can be summed up in two simple words, that is, "innovation". Technology and innovation are always the foundation for the survival and development of enterprises.

During the establishment of the "mum&me" brand, it took us a long time to locate the brand and plan the product.

First of all, the brand integration of pregnancy and infant integration is the first in China and can be regarded as a pioneering work in the maternity industry.

The mum&me brand's integration of pregnancy and infant makes our products have a larger span and breadth in the market.

Secondly, < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > industry is developing towards a fast fashion trend. From the domestic maternity dress brand, mum&me is the first to put forward the brand positioning of fast fashion.

Adhering to the new product speed, parity and keeping up with fashion, with top-notch design power, always following the trend and entering the market at a low price, mum&me brand began to set up a brand recognition of "excellent quality and public price" and strive to build a high-end brand with low price.

Thirdly, mum&me brand launches maternity bathing suit is also the first in China. It is also one of the biggest highlights of our new product this season. It just fills the market gap of domestic brand bathing suit for pregnant women. In China, this is definitely a brand new market area. I firmly believe that a new wave of pregnant women's fashion swimsuit will be created in the domestic market.

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< p > reporter: Yes, maternity swimsuit is indeed a relatively new product in China.

But in China, it seems quite rare for pregnant women to swim.

That means that the launch of bathing suits for pregnant women is still in a preliminary stage of promotion.

So, Feng, how are you going to expand the bathing suit market for pregnant women? < /p >

< p > Feng Yin: in fact, women's swimming activities during pregnancy have been popularized to some extent abroad.

Foreign maternity dress brands have also entered the Chinese market continuously, and have received good market feedback.

To expand this market, the first thing we need to do is to let domestic pregnant mothers realize that there are many advantages for pregnant women to arrange swimming exercises reasonably during pregnancy. This requires us to vigorously publicize these knowledge, so that pregnant women can swim in the pregnant mothers and popularize our maternity swimsuit at the same time.

Of course, our brand promotion team will do publicity and promotion through various channels, including promotional activities such as clothing stores, publicity of TV and other media, and promotion and promotion of the Internet.

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< p > reporter: ask Feng Zhong, what's the advantage of swimming for pregnant women? < /p >

< p > Feng Yin: ha, there are so many advantages that I would like to take this opportunity to popularize it here.

Pregnant women swimming is a new conception of pregnancy conceived by foreign experts. The way in which pregnant women strengthen their physical and psychological qualities through swimming has been gradually popularized.

After rigorous experimental research, pregnant experts point out that the scientific arrangement of swimming during pregnancy can achieve the following advantages: < /p >

< p > 1, the change of body position of pregnant women in swimming is helpful to correct fetal position and promote spontaneous labor.

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< p > 2, regular aerobic exercise can increase lung capacity, and allow the baby to give up for a long time, shorten the labor process and reduce the pain of childbirth.

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< p > 3, regular swimming, can gradually consume excess heat in the body, thereby preventing pregnancy poisoning.

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< p > 4, swimming can improve mood, reduce pregnancy reaction, reduce headache during pregnancy, and has a good effect on the development of fetal nervous system.

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< p > 5, swimming can reduce fetal pressure on the rectum, and promote blood flow in the pelvis, eliminating blood stasis, which is beneficial to prevent constipation, lower extremity edema and varicose veins.

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< p > 6, when swimming, heavy pregnant womb is supported by water buoyancy. It can reduce the burden of psoas and dorsi muscles of pregnant womb, relieve or eliminate the symptoms of low back pain during pregnancy, and prevent sciatica.

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< p > 7, when swimming, all muscles participate in activities, plus water massage on skin and blood vessels, can promote blood circulation, not only enhance the physical fitness of pregnant women, but also conducive to the development of the fetus.

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< p > 8, swimming can also enjoy the benefits of sunbathing.

Ultraviolet rays in the sunlight not only have bactericidal effect, but also can pform hypodermic dehydrogenase cholesterol into vitamin D3, which can promote the absorption of calcium and phosphorus, and is beneficial to the development of fetal skeleton.

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< p > 9, regular swimming can also help pregnant women keep fit, especially for the recovery of body shape after childbirth.

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< p > reporter: swimming has so many advantages for pregnant women.

Feng, what is the difference between a maternity bathing suit and a traditional SWIMSUIT? < /p >

< p > von Yin: unlike ordinary swimsuits, the bathing suit of pregnant women should be designed according to the body characteristics of pregnant women, so that the pregnant swimsuit can only be folded on both sides of the abdomen to strengthen the abdomen.

And pregnant swimsuit should be designed in conjunction with the body so that it can relieve abdominal pressure and ensure the absolute safety of the abdomen during pregnancy.

In addition to the design requirements, the choice of fabrics should be different from that of general bathing suits. It should be in line with the standards of health and care.

The fabric composition of "mum&me" maternity swimsuit is 82% nylon, 18% spandex, < a target= "_blank" href= "http://www.91se91.com/" > cloth < /a > soft texture, good skin affinity, comfortable and well fitted, light weight and strong elasticity, which is very suitable for pregnant women to swim and swim.

In addition, women are more eager to be beautiful during pregnancy. Therefore, the "mum&me" a target= "_blank" href= "http://www.91se91.com/" designer /a has added more fashionable elements to the bathing suit for pregnant women, highlighting the fresh and beautiful fashion customs, so that they can also shine beautifully when swimming, showing the generosity, self-confidence, intellectuality and fashion of pregnant women.

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< p > reporter: so it seems that there is great potential and plasticity in the bathing suit market for pregnant women. So how can we expand the market next? < /p >

< p > Feng Yin: Yes, maternity swimsuit is a brand new market area with great potential.

To expand this market, in addition to the above knowledge that you have talked about the benefits of pregnant women swimming through the vigorous publicity, it is a prerequisite for expanding the market of maternity swimsuit.

Of course, the most important thing is our products and marketing.

How to cater to the market demand or tap more market demands, develop the most suitable swimsuit for pregnant women, and then put it on the market, and finally constantly enhance our brand power, will be the focus of our work.

We have the most experienced baby carrier design team and market operation team in China. We are very confident that we can run the market well. Now our products are gradually stationed in major cities across the country.

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< p > reporter: Thank you! Thank Feng Zhong for taking the time to accept our interview.

At the same time, I wish the "mum&me" brand will become better and better, and the more we do it today, the interview will be here.

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< p > Feng Yin: Thank you! < /p >