Vigorous Development Of Medium And High-End Home Textiles Business Casual Wear

In the first half of the year, < p > 2013, the national textile industry was running well. Production, investment, < a href= "http://www.91se91.com/news/index_f.asp" > consumption < /a > were all growing steadily. The industrial output value of garment industry above Designated Size Enterprises was 23938 billion yuan, an increase of 30% over the same period last year, and the retail sales of clothing shoes and cap textiles were above 372 billion 700 million yuan, an increase of 23.9% over the same period last year. Textile exports were 45 billion 900 million US dollars, up 28.8% over the same period last year, and clothing and accessories exported 65 billion 800 million dollars, up 23.7% over the same period last year.

In 2011, the growth was recorded for the first time, indicating that clothing prices have become a common phenomenon in the whole industry.

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< p > behind the optimistic figures, we should pay attention to the problem of rising prices due to inflation.

As for the cotton enterprises in production, due to the sharp fall in cotton prices, the ordering business's market sentiment is serious and the order quantity is small.

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< p > China's rising labor cost is the main reason for the pfer of the textile industry to Southeast Asian countries such as Vietnam. However, China's status as a big power is still unshakable: 1, most of the raw materials in Southeast Asia depend on China's imports; 2, China's textile industry clusters still exist and are of scale benefit; 3, most of the orders pferred are simple technology and low price products, and some high-end products still remain in China.

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< p > the introduction of the 12th Five-Year development plan of the home textile industry will further clarify the standards and development direction of the home textile industry.

At present, China's home textile is still in the core area of intensive farming to the external market deepening stage of expansion, its development strategy is fast through the way of joining the "horse race enclosure" to seize the market.

At present, there are more than 20 thousand home textile enterprises in China, and the largest percentage of home textile market in Luo Lai is not more than 2%, while the European brand's market share in local Italy is as high as 16%.

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< p > 1-5 months, home textile enterprises above Designated Size reached 79 billion 500 million yuan in total industrial output value, an increase of 23.4% over the same period last year, and the main business income was 78 billion yuan, up 27.1% over the same period last year.

In the future, the future direction of the home textile industry is not only in the high-end bedding, but also with the popularity of soft decoration.

In terms of channel, it is not only the combination of Direct stores and franchisees, but also the accession of e-commerce such as Taobao, and the original a href= "http://www.91se91.com/news/index_h.asp" > sales mode < /a > framework.

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< p > in < a href= "http://www.91se91.com/news/index_c.asp" > leisure textile and garment industry chain < /a >, we are more optimistic about the brand sales enterprises with bargaining power downstream.

With the increasing consumption of residents and the increasing demand for the comfort of living environment, the mass leisure lifestyle has been continuously accepted, and the demand for high-end products has been stimulated, such as branded home textiles (such as Luo Lai, fuanna) and business casual clothing industry (such as birds of prey, seven wolves).

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< p > seven wolves sold in autumn and winter 2011 only 65% to 70%, while sales in spring and summer in 2012 were even lower.

As a typical example of vertical integration of business casual men's clothing, "nine Mu Wang" usually sells at a rate of 80%, but the sales of products in spring and summer of 2012 are not satisfactory.

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