Domestic Fiber Enterprises Consciously Create Fiber Brands

< p > summarizes the development experience of foreign enterprises < a href= "http://www.91se91.com/news/index_c.asp" > fiber > /a >, and refines the development rules. According to the specific national conditions of our country and the overall actual situation of the industry, popularizing the Chinese fiber trend of fiber brand has become a booster for pformation and upgrading.

The release of China's fiber fashion trend, which has been held for the two time, is affecting the process of the industry.

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< p > from the upstream and downstream relations, the leading role of fiber as the fashion trend is on the fashion T stage, announcing the coming of a new era of research on the fashion trend of China's textile and garment industry. Studying the fashion trend of the industrial chain from the forefront of the industrial chain has become a new lesson for the future clothing brand and designer.

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< p > < strong > brand accumulation returns increase < /strong > < /p >

< p > more and more enterprises attach importance to < a href= "http://www.91se91.com/business/" > brand construction < /a > because the effect of simple scale winning is less and less obvious, and the development of enterprises is seeking new path.

They gradually realized that the returns to scale diminishing, whereas on the contrary, brand accumulation increased.

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< p > China's textile industry has gradually established its pivotal position in the global manufacturing industry in the past 20 years.

With the continuous fierce competition in the international environment, the task of pformation and upgrading is becoming more urgent.

Chemical fiber is the source of the textile industry chain. From the manufacturing economy to the innovative economy, chemical fiber must also take the lead.

Chemical fiber also has absolute strength after its capacity reaches the world's first.

Gao Yong, vice president of China Textile Industry Federation, said that as textile materials, only the technological innovation and brand establishment of fiber and terminal products will promote each other and produce a superposition effect. Only in this way can we speed up the overall level of China's textile industry and enhance the value of the whole industrial chain.

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< p > the launching and advocacy of China's fiber fashion trend by the Ministry of industry and information is the embodiment of national will in the pformation of chemical fiber industry.

Wang Wei, deputy director of the consumer goods industry department of the Ministry of industry and commerce, said that the activity effectively pmitted new products, new technologies and high-quality information to downstream industries, effectively meeting demand, leading demand and creating demand.

At the same time, the theme "harmony and quality" of the current trend is also consistent with the strategic direction of the future national economic development.

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< p > more and more enterprises attach importance to brand building because the effect of simple scale winning is less and less obvious. Enterprise development is seeking new path.

They gradually realized that the returns to scale diminishing, whereas on the contrary, brand accumulation increased.

Foreign multinational companies are already shaping their own brands at the same time of primitive accumulation. The current corporate image and strength can not be separated from each other, and they have been subjected to long-term trials and hardships.

The so-called hundred years old shop is the reason.

As a result, Duan Xiaoping, President of China Chemical Fiber Industry Association, said that the development of brand ideas is different from the previous ones, and enterprises need to be tolerant.

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< p > < strong > China's chemical fiber is the best in the world, < /strong > /p >

< p > upstream and downstream information needs to be exchanged so as to ensure the effectiveness of scientific research and production.

The new technology of China's chemical fiber will be better applied to the downstream, so that the downstream can understand the upstream changes.

The release of China's fiber fashion trends has helped to bridge the gap between the upper and lower reaches.

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< p > China's chemical fiber production is the first in the world and the product structure is complete.

Xiaoping believes that China's chemical fiber is the best in the world.

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< p > which fibers represent the strength and level of China's chemical fiber? Wang Huaping, vice president of the Research Institute of Donghua University, said that China's fiber fashion trend publishing activities will recommend the latest, most cutting-edge, high degree of differentiation, market acceptance, and international leading new chemical fiber products to downstream enterprises every year, and help to promote the brand building of the textile chemical fiber industry and enterprises.

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< p > China's fiber fashion trend publishing activities have been held for two consecutive years.

Whether the development speed of the industry can ensure that fiber is not only the most advanced, but repeated every year, has become a problem in the industry.

Wang Huaping said that the technology of chemical fiber industry is changing with each passing day, and the market is constantly changing, which makes the chemical fiber products constantly emerging.

The change of fiber fineness and the combination of different functions will produce new varieties.

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< p >, is there any market for new technology? This requires resource integration and interaction between upstream and downstream, so that China's chemical fiber will keep up with the market trend.

Many enterprises say that downstream enterprises have many ideas to contact the market, but they do not know whether the upstream raw materials can support their creativity and achieve the mass production of products. However, the new technologies and achievements of the upstream enterprises are difficult to find the right way, nor do they know the recognition of the market.

Therefore, the mutual exchange of information can ensure the effectiveness of scientific research and production.

The new technology of China's chemical fiber will be better applied to the downstream, so that the downstream can understand the upstream changes.

The release of China's fiber fashion trends has helped to bridge the gap between the upper and lower reaches.

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At the same time, the concept of mass consumers also needs upstream caters for and guides P.

The implementation of the concept as a rational choice also needs brand support, because the choice of industry needs the trust and love of mass consumption.

Wang Huaping said that through the dissemination of China's fiber fashion trends, the upstream and downstream businesses can build fiber brands, spread and introduce fibers in popular science and popular language, so that consumers can feel the fiber changes.

At the same time, the fiber initiated circular economy can also guide consumers to practice the concept of environmental protection.

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< p > whether it is the long-term expectation of enterprises or the activities that are being held immediately, establishing a brand is the key content.

The "Yi mian" fiber produced by the China Chemical Fiber Industry Association and the strategic alliance of chemical fiber industry is the outstanding representative of the domestic fiber brand.

The promotion, development and large-scale market application of "yam" fiber is also the result of successful cooperation and synergy innovation in the upstream and downstream of China's chemical fiber industry chain.

At the same time, the enterprises recommended by this activity are also on the road of brand building.

Among them, Jiangsu Sheng Hong Polytron Technologies Inc is the industry to create outstanding representatives of chemical fiber brands.

Mei Feng, chief engineer of Sheng Hong Polytron Technologies Inc, said the event played a leading role in building the fiber brand for enterprises.

Sheng Hong will also actively build the brand, implement the brand strategy, and build Sheng Hong into an international, branded and vivid green technology fiber enterprise.

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< p > < strong > the cultural gene of mining fiber contains < /strong > /p >

< p > to combine the beauty of fiber, the beauty of art and the beauty of life, fully tap the rich expression of fiber materials, especially chemical fiber materials, and convey the "green, circular and low carbon concept" in the production and application of fiber in a humanized and artistic way, and spread it to people's lives.

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< p > during the upcoming "a href=" http://www.91se91.com/news/index_z.asp "2014/2015 China fashion trend < /a >, the domestic first-class fashion designer Wu Xuekai will create a beautiful feast for the audience -- Sheng Hong Chinese fiber (Yi Mian) creative fashion sink.

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< p > the organizer introduces that this creative fashion collection is mainly represented by the video clips and the T show, and the Chinese fiber represented by "Yi mian" is the main body to fully demonstrate the important role and influence of fiber on clothing and fashion.

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Last year, there were similar activities in P, and it was also held in parallel with China's textile fashion trends.

The logic behind this activity is to focus on brands.

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< p > brand premium reflects the value of culture.

The artistic value of mining and pmitting fiber is to express this gene and make it recognized by the market.

Organizers of the event introduced the activity to integrate the beauty of fiber, the beauty of art and the beauty of life, fully excavating the rich expression of fiber materials, especially chemical fiber materials, pmitting the "green, circular and low carbon concept" in the production and application of fiber in a humanized and artistic way, and spreading it to people's lives.

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< p > Wu Xuekai, the top prize winner of the clothing industry, is more conducive to the dissemination of brand promotion on the one hand. The celebrity effect can arouse the attention of the downstream industry and the whole society. On the other hand, it is also a more important aspect to excavate the artistic connotation and perfect presentation of the fiber.

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< p > Wu Xuekai has learned deeply about the scientific and technological strength of China's chemical fiber after joining the event.

He hopes to make these technologies fall into a practical product that meets the needs of the masses through a series of activities.

At the same time, with the help of promotional activities, the public can understand the artistic value of fiber and change the consumption pattern.

Wu Xuekai said that the value of cultural creativity and design services in the fiber industry needs to be further explored.

The value of service remains to be deeply understood by enterprises.

The construction of industrial brand requires comprehensive technology, brand, communication and service.

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