Mr. Huang Shaowu: Pursuing A Dream With Practicality And Being A Character Man

< p > before the interview, the reporter asked Mr. Huang Shaowu, "do you think you are a successful person?" "I have a long way from success. We are just beginning." The helmsman who led the rapid development of fashion men's clothing in the new era said. < /p >
< p > < strong > < a > target= "_blank" href= "http://www.91se91.com/" > clothing > /a > is his dream with his father.
< p > Mr. Huang Shaowu's parents began to run the clothing business in 1979. At that time, they belonged to the first batch of practitioners in the clothing industry. According to Mr. Huang Shaowu, when he was five years old, because he was influenced by family business and was sensitive to numbers, he began to support his family business. Though everything was simple at that time, there was a strong interest in clothing since then. It is precisely under such a family that he has not only exercised his business ideas, but also increased his love for the clothing industry. He has a keen sense of touch in the clothing market, which makes the product of "character" always keep up with the fashion trend and take the lead in the same industry. < /p >
In 1990, Mr. Huang Shaowu began his first business in his life, P. "From 90 to 93 years, for me, the clothing industry has been in the stage of exploration and learning. 93 years later, it's really the fashion men's wear industry. Recalling the entrepreneurial experience, Mr. Huang Shaowu said so. < /p >
There are successes and failures in the journey of P. In retrospect, Mr. Huang Shaowu admitted that almost every year, in the course of starting a business, there are some big or small dilemmas. It is commendable that he never thought of giving up the clothing industry he was keen on at any time. "I have gone through too many hardships in this industry, but it has brought me great pleasure. This is also my father's lifelong career. I want to carry on with my father and fulfill my dream with my father." Mr. Huang Shaowu said with emotion. < /p >
< p > have a dream, how to position? In those days, the clothing industry also suffered heavy losses in the financial crisis, and the industrial chain upstream and downstream are facing severe crisis of rectifying and reshuffling. When many colleagues fell down, Mr. Huang Shaowu's career could be maintained through many years' channels. In addition, he wants to get out of Southern China and enter the national market. In order to break through the restrictions of channels and control terminal consumption, Mr. Huang Shaowu realized that if the keen clothing industry wants to continue to develop, it must take the brand line. So he repositioned his clothing brand. < /p >
< p > < strong > life loves "character" brand < /strong > < /p >.
< p > 2010, the creation of "character" brand. Mr. Huang Shaowu called it the second venture in his life. When the time is changing, consumers are no longer looking for a good quality, comfortable a target= "_blank" href= "http://www.91se91.com/" > clothes "/a". What they are pursuing is personality and fashion. It is a clothing that can fully express their distinct personality. After seeing the vacancy in the market, Mr. Huang Shaowu planned a brand that could meet the needs of modern young people, show their unique personality and show the unique style of different dressing people. This is the birth of "character". This is a fashion men's clothing brand which pays attention to self expression and shows the unique charm of men. "Character" "a target=" _blank "href=" "http://www.91se91.com/" > brand clothing < /a > enterprise vision is: "let each consumer be able to speak for his own personality, to do a personality." Mr. Huang Shaowu analyzed this way. Facts have proved that his decision is absolutely correct. "Character" brand "a target=" _blank "href=" http://www.91se91.com/ "dress less than /a" is in such a market downturn and consumer demand change in the context of great progress and new life. < /p >
Mr. Chen Shijin, marketing director of "P", "the character" brand clothing, introduced to the author: "in 2012, the establishment of" character "Guangzhou brand operation center marks the smooth transition from the planning stage to the implementation stage. < /p >
< p > February 18, 2013, with the completion of the warehousing and logistics center with an area of more than 2000 square in Guangzhou, the storage capacity of the "character" clothing company has been further strengthened, and the transit cycle of goods has also been shortened. At present, "character" clothing has its own brand concept, high-quality goods resources, strong operation management team, adequate product guarantee, and accumulated rich experience in terminal store management. With the spread of retail channels, "character" is about to usher in a new round of rapid expansion. < /p >
< p > "character" brand clothing products, with "fast fashion" as the design concept, sensitive touch on industry market changes, diversification of product design, upgrading speed and small batch production mode, make stock no worries. In addition, the fashionable men's clothing with "character" brand clothing is at the low and middle price level. The resources of the corresponding business circle are very rich, and the market potential is huge. At the same time, there are three modes of "character" to develop the market in self, franchise and pool mode to meet the needs of different entrepreneurs. For the advantages of brand development, Mr. Huang Shaowu interpreted this way. < /p >
< p > < strong > confidence builds dream future < /strong > < /p >
In 2013, the "character" brand clothing made a more ambitious plan: Deepening the market and making the existing channels more sophisticated. According to the strategic objectives of last year, we expect to add 123 new terminal stores this year to achieve the strategic layout covering Guangdong and radiation Southern China area. Based on this scale of expansion, the next goal of "character" will be to expand further into the central and western regions and gradually cover the national market. By the end of 2015, the strategic goal of realizing terminal stores covering the whole country is our recent expansion target, and this is also our development plan for the next three years. For the long-term goal of the brand, we are determined to create a fashionable men's clothing brand with an epochal significance. Mr. Huang Shaowu said confidently. < /p >
< p > < strong > interview epilogue < /strong > < /p >
< p > "character" brand clothing adhere to the three basic indicators of "high quality products, high efficiency work and high quality service", strictly guarantee product quality, ensure efficient completion of work, and escort the franchisee's smooth operation. As of June 2013, the company's channel has preliminarily completed the strategic layout of Southern China as a whole. At the same time, Hunan, Hubei, Henan, Guangxi, Jiangxi and other dozen provinces and cities came to join the news. < /p >
< p > as a brand new trend in fashion casual men's wear, enterprises believe that only by doing their best and doing well in service can the "character" brand dress become a franchisee's own brand to run, so that enterprises and franchisees can achieve a win-win situation. < /p >