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Yang Jianming, Chairman Of The Gold Cora Clothing Industry: Practitioner Of Industrial Dreams

2014/2/6 11:35:00 53

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"as an enterprise, while thinking about how to maximize the benefits, we should also undertake the corresponding" a href= "http://www.91se91.com/pioneer/" social responsibility < /a >. 
 at present, the three phrases of independent innovation, industrial spanfer and spanformation and upgrading can not be mentioned without reference to the development of domestic textile and garment industry. When it comes to industrial spanfer, there is no way to avoid mentioning Chongqing, which is located in the Southwest Center. This unknown city in the textile and garment industry structure is emerging as a promising destination. 
 in this city, as the first well-known Chinese trademark in Chongqing textile and garment industry, the reputation of the golden Cora brand is no less than that of some international brands. To a certain extent, it has become the leader and pioneer of the Chongqing textile and garment industry as well as the southwest textile and garment industry. Yang Jianming, as the core soul of King Kola, is a notable entrepreneur representative. 
 interview Yang Jianming, originally originated from the project of "key technology and industrialization of kapok multifunctional textiles" developed by Chongqing City Kola Clothing Co., Ltd., jointly with Donghua University, Zhejiang San Hong Group Co., Ltd. and INTERCHINA 3542 Co., Ltd., was awarded the two prize of science and Technology Progress Award in November 1, 2013 at the China Textile Industry Federation's science and Technology Education Award conference of "textile light" in November 1, 2013. In the rare sunny day in Chongqing, Yang Jianming's narration is a grand blueprint of a vast and penetrating textile and garment industry chain. 
 as a typical man of rich land, Yang Jianming is not as strong as chairman of Fujian and Guangdong entrepreneurs. Broad, big eyed, medium build, low-key and plain, but when we open the topic, its wisdom and personality will come out. 
 this is a self explanatory, introspective and confident man. Chatting with Yang Jianming begins with his dream of summarizing and entering his career. People, after all, must have a little dream. It is the driving force for success. "I have been engaged in textile and garment industry for 13 years. It can be said that it is very hard and hard for 13 years. Because I am in the textile and garment industry rare, in the case of limited capital, the entire industry chain to get through. All these can be achieved because of the dream at the beginning of the entry. We hope that in this industry with great potential for development, we can strive to have the role and status in the industry through this endeavour and be able to make the traditional industry more valuable. Over the past few years, it has been a natural reward, and has achieved some small achievements. 
 small achievement is Yang Jianming's self modesty. In his first 13 years of struggle, he made the argument of kapok not suitable for spinning in the Encyclopedia Britannica through his own and team efforts, and made him proud of his own efforts and gains. 
 I am the first person in kapok /p >
Yang Jianming, P, who started his business at the age of 25, was initially engaged in business agents, selling fitness equipment and health care products. The beginning of his career began in the early 2000 when he entered the field of thermal underwear. And from the 2003 joint Donghua University and Shanghai textile control group's < a href= "http://www.91se91.com/pioneer/" > R & D project < /a >, he formally tied up with kapok. With the declaration of 14 national patents, 12 of which were inventions, 7 were authorized, 3 were drafted, and 42 articles published in the core journals and 42 articles on "the key technology and industrialization of kapok multifunctional textiles" were awarded two prizes for scientific and technological progress award in early November 2013. Yang Jianming has made proud achievements in the field of kapok. 
 before March 2013, the expert evaluation committee led by Yao Mu, academician of the Chinese Academy of engineering, decided that the overall level of project technology and products is at the international advanced level. Academician Yao Mu, who has been studying kapok research for many years, said with emotion to Yang Jianming, "you have done a meritorious service." "Because I was the first to spin kapok into yarn and make it into underwear." Yang Jianming is proud of his achievements. 
 but few people know that behind this pride is the huge financial pressure that has invested US $3 million every year for 8 consecutive years. For private-owned enterprises with limited capital, it is rare to invest huge sums of money in new technology research and development for 8 years. Speaking of this, there will naturally be a "why". Yang Jianming's answer is far beyond the general recognition of private entrepreneurs' thinking. 
 "I believe that the development of industry is inseparable from the breakthroughs in technology, and the future will be a new green industrial world. The essence and characteristics are to substantially increase productivity of resources, reduce pollution emissions, and decouple economic growth from the elements of non renewable resources. So I have done my best in technology research and development over the years. The technological breakthrough of kapok will play a great role in boosting the structural adjustment of domestic textile materials in the future. It will not only solve the shortage problem of domestic natural fiber materials, especially cotton, but also reduce the cost of textile materials, and will effectively solve the environmental problems such as pesticide residues and land salinization in the cotton producing areas. Because the output of kapok is more than 2 times that of traditional cotton. Planting kapok basically does not damage the environment. " 
Based on this, P's kapok attracts the attention of the Hainan provincial government and hopes to cooperate with it as a major project to increase farmers' income and adjust their economic structure in the central Hainan. Now with the cooperation between Hainan provincial government and Hainan University, the cultivation of kapok crown has been solved. 
 in Yang Jianming's view, many enterprises in China's textile and garment industry do not really realize the value of technological innovation. A few years ago, an example remembers him. At that time, an acrylic fiber product was made from raw materials imported from Japan. It was fluffy, bright and fresh, and had good thermal insulation effect. "The price of fabric is doubled, and it's not negotiable, because we can't do it." At this time, his tone was very bitter. 
In the interpretation of the Central Committee's decision on a number of major issues in the comprehensive deepening of reform, P, President of the China Textile Industry Federation, clearly pointed out: "the independent innovation of China's textile industry must participate in the global division of labor with a higher attitude in the process of industrial spanfer. The formation of the new industrial structure is not only reflected in the low cost labor cost advantage, but also the lasting competitive advantage is based on the deep influence of new material technology, new energy technology, new biotechnology, big data management and culture and design on the development of the industry. In the global scope, the allocation of resources and the enhancement of original innovation and integrated innovation capability are the key to the development of China's textile industry from the low end of the value chain to the < a href= "http://www.91se91.com/pioneer/" > the value chain high end < /a >, and finally in the dominant position. He also stressed that from the innovative practice of the textile industry, it is an important guarantee to enhance the innovation ability of the industry by setting up an open innovation system with enterprise as the main body and combining production, teaching and research with the principle of marketization and using all resources in the industry. 
 Yang Jianming is making these assertions through his own efforts and leading the development of regional industry with the leading role of Chongqing textile and garment industry. {page_break} 
 enterprises should have social responsibilities /p >
 as a strength faction with strong brand influence in Chongqing and even southwest market, Yang Jianming led Kim Kola to take advantage of its influence over the years in textile and clothing industry and brand in the market and society, and actively implement the expectation of Wang Tiankai, President of China Textile Industry Federation, for the development of Chongqing's textile and garment industry: "the industry will play a more prominent role in the future market adjustment in the future. In line with the changes of resources and environmental conditions in the central and western regions, we should pay special attention to the changes in the consumption market in the central and western regions, and focus on the development of the distinctive textile and garment industry, and focus on the construction of the textile industry system." At present, Chongqing's golden Kola (International) textile and garment industry city project is rapidly advancing. In October 12, 2013, at the founding conference of Chongqing Textile Industry Federation, the Chongqing Kola (International) textile and garment industry city was officially awarded the national textile industry spanfer pilot park. This is another important achievement in the construction of Yang Jianming's brand strategy. 
 Golden Kola (International) textile and garment industry town, with a total planning of 3 square kilometers, is composed of fabric processing area, brand key enterprise area, small and medium-sized processing enterprise area, micro enterprise pioneering area, scientific research creative area, exhibition and exhibition area, education and training area, storage and logistics area, information spanaction area and so on. The first phase of about 600000 square meters has been started, with a total investment of about 6 billion yuan, and the total output value is about 8 billion yuan after completion. At present, the intention of attracting investment brands includes dozens of famous international and domestic clothing brands, striving to create more than 10 famous Chinese brands, settling nearly 20 thousand people's employment, and finally promoting the creation of a 150 thousand population surrounding the city, and finally reaching a 300 thousand population city center suitable for Industry and livable industrial town. "In our limited understanding of the domestic textile industry park, this project is the highest starting point, the largest hand made. Zhu Hongren, chief engineer of the Ministry of industry and information, highly praised this. He said that in future, we should build a professional cluster platform by kkola, an industrial foundation and thoughtful enterprise, because it can effectively avoid the limitations of the system, make good use of the industrial foundation and integrate resources, and ultimately reflect the intensification and efficiency maximization of resources. Yang Jianming said. 
 in the industrial spanfer, the southwest region, especially around Chongqing, in recent years, many industrial parks have started construction. For similar competitors, Yang Jianming is full of confidence in strength. The construction of industrial cluster platform will inevitably lead to the survival of the fittest. To build a professional cluster platform, we should fully understand the industry's own planning and regional economic needs, and let the platform develop in a sustainable way. The basis is the profession, whether the park helps the development of the industry and whether the enterprises can benefit from it is the only yardstick. 
 seeks to become the first textile and garment industry park in Chongqing, the integrated industrial and rural integration demonstration base in Western China, the largest textile and garment manufacturing base in Western China, and the Chongqing textile and garment industry town, a well-known micro enterprise venture base in Chongqing, which has been listed as a key City Project at the municipal level. Yang Jianming said: "this project is valuable and meaningful, and it can form a win-win situation with the government, enterprises and participants." 
 he highlighted two highlights. .
 first, subverting the traditional industrial mode and realizing the absolute innovation of the industrial mode -- from "production, supply and marketing" to "selling real estate", the enterprises entering the industrial chain of the park will directly reduce the cost of 20%~30%, weaken the < a href= "http://www.91se91.com/pioneer/" > market risk < /a >, intensify the enterprise's industrial resources, upgrade and innovate the traditional industries. "Kola" (International) textile and garment industry city, more is the choice of business, choose the elements that meet the needs of platform building to fill accordingly, so that all participants can benefit. 
 Second, as an enterprise, while considering how to maximize profits, it should also undertake corresponding social responsibilities. The textile and garment industry is a typical urban industry. It is a good practice platform for the innovation of government management mode, especially in the aspects of urbanization, population structure adjustment, reflow of migrant workers and re employment. The completion of the industrial city will be an active exploration of the innovation of social management mode. 
 "these two bright spots are enough for the industry to support us and let the government pay attention to us." Yang Jianming is very confident about this. 
While P is better, it takes advantage of the original foundation of traditional industries, combines modern ideas and technologies, integrates channel resources and boosts regional economic development. Yang Jianming grabbed the opportunity and quickly hit another development punch in a very short time. 
 do your own brand .
This year, we established the Chongqing yarn products trading center, becoming the first electronic trading center and pricing center of China's textile yarn products. It is also the data backup center of China Textile Federation (P). The establishment of the center will shift the industrial gradient from east to west and grads, and Chongqing will play a very important strategic role as a bridgehead to radiate the southwest market. Yang Jianming said. 
 the day of the interview was the fourth day of the official operation of Chongqing yarn products trading center, and in a few days, the volume of platform trading has exceeded 1 billion yuan. In Yang Jianming's plan, the trading volume of the trading center will exceed 30 billion in 2014. According to international practice, the OTC OTC spanaction will exceed 300 billion yuan. "This will make a greater contribution to the development of the whole industry." How to boost the traditional and multi-year industrial development from the way of brand, technological innovation and platform building has become the most important problem of Yang Jianming's private entrepreneur. 
 "from the production point of view, the advanced equipment and scale of the textile and garment industry are enough to support the normal development of the industry. Industrial spanformation and upgrading is a process of filing and optimizing. The platform we set up is designed to optimize industrial resources, reduce intermediate exploitation, and provide industry information in a fair, timely and spanparent manner, so as to enable seamless enterprises to meet their needs and achieve rapid market response in small quantities and varieties. At the same time, it enables the government to understand the real information of the industry in time and accurately, making it a real and effective reference for government decision-making. 
 there is no doubt that the Chongqing yarn products trading center is a platform based on online real-time trading. In the meantime, Yang Jianming, who runs the gold and koala international textile and garment industry entity project, does not see any conflict between e-commerce and traditional fields. Online channels can reduce intermediate exploitation and directly face mass consumers, and have their own value. But if there is no truly excellent product that meets the needs of consumers, it is also a dead end. "Now many electricity suppliers are accumulated in the overdraft industry for many years. They use modern information channels and tools to form a false impression of performance in a short time. Actually, this is a retrogression." 
 Yang Jianming believes that both online and offline must return to the track of rational development. If an enterprise wants to go far and walk well and grow stronger, it must focus on the healthy development of the industry. "We must not blame the changes in the online or offline channels because we are not doing the basic work at present." 
 making brand has always been Yang Jianming's persistent pursuit. His goal is to stimulate or drive the development of the whole industrial chain effectively through the rapid development of the brand. Yang Jianming hopes to build the gold Cora as an expert brand in China's first-rate personal dress, and the future product range of the gold Cora brand will cover underwear, underwear, socks, household clothes and other personal clothing series, and accessories, supplies and appliances. 
In December 28, 2013, the first kapok theme creative cultural life experience Museum, which was quietly starting trial business in December 28, 2013, showed the future brand appearance of Zhang Yichao, and the cooperation with the famous fashion designer, a href= "http://www.91se91.com/pioneer/", "/a", is also the beginning of "gathering talents in the industry to serve the brand development, and constantly improving the products and meeting the needs of the market". Yang Jianming revealed that in the next two years, the creative design center in Southwest China will be built to serve the whole industry, and help professional colleagues to consolidate their foundation according to the requirements of brand development. 
 "ideologically, we should start from the strategy and take the lead in the layout of the industry as a whole. We must consider survival from the stage and lay a solid foundation for development." Such a brand strategy development pace, Yang Jianming walked quite solid.