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Legend Of Underwear: Pan Chuwen From The Two Generation To The Two Generation

2014/2/6 22:54:00 91

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Underwear Legend Rich Two Generation Two Generation Pan Chuwen

after 30 years of development, the domestic underwear industry has also grown from scratch. From the processing of foreign brands to the creation of its own brand, the underwear industry has made considerable progress, and a large number of industry leaders have emerged from it, such as Zheng Mintai, the brand name of Hongkong, the owner of Zhang Rongming.

As a model of industry cluster, Yantai underwear is closely related to the status of the first generation of entrepreneurs in Yanbu underwear. It is precisely because of their pioneering spirit and pioneering spirit that they have laid a solid foundation for the overall development of Yanbu underwear. The first generation entrepreneurs of Yanbu underwear are worthy of their times.

the first generation of entrepreneurs in the lingerie industry, relying on their own hands and feet in the most limited space, worked out the most beautiful fashion business in the domestic underwear industry. They spent all their efforts to create, survive, grow and grow for the brand. 30 years later, when the faces of youth were brighten by the years and other industries, the first generation entrepreneurs in the underwear industry were also faced with the test of handover.

In the meantime, numerous enterprises have introduced different versions of Chinese style handover, although the underwear industry has not produced many dramatic stories like other industries because of the shift problem, but the story surrounding the shift is equally wonderful.

this story starts from the shift of the Sister Flower brand.

1, labelling life

< a > href= > http://www.91se91.com/news/index_f.asp > > Pan Chuwen < /a > the first impression on people is modest, gentle and gentle, logical and passionate, and optimistic, confident and ambitious in the future development of the brand.

but Pan Chuwen is a typical rich two generation. This is also his first label. Although the two generation has already been a very negative derogatory term in China, Pan Chuwen has not conceal his rich two generation background, nor does he intend to deliberately cut it with the label of the two generation who is posted on himself. Because he said: the label of the two generation is a fact for him and deliberately evades it, which is exactly what he does not like.

He is willing to change his opinions with his own efforts.

Pan Chuwen chose to go abroad for further study. While studying abroad, he fought dozens of divisions at the same time, on the one hand, to support himself, and on the other hand, to improve himself.

Although Pan Chuwen returned from abroad, he had second more obvious Tags: returnees, but no one knew how hard it was after this bright returnee label.

when many people think that Pan Chuwen, who takes the returnee status as a sister flower, will take his father's career comfortably and comfortably, but his decision is beyond everyone's expectation.

In 2008, when Pan Chuwen completed her career as an overseas graduate student, it was the first market crisis of the Sister Flower brand. The Sister Flower brand has been selling more than 40 million yuan since 2004, and suddenly dropped to about twenty million. From the leader of Carrie, orenon, Yi Ni, Yi man Li, Mei Si, these sisters are neck and neck, and sister flowers are facing the bottleneck of development. In Pan Chuwen's words, sister flowers almost collapsed in 2008.

but at this time, in this troubled period, Pan Chuwen did not hesitate to take the banner of rejuvenating sister flowers. It can be said that Pan Chuwen was appointed to the development of danger when he was in the process of shrinking the market. But he still carried the banner of sister flower with the courage and responsibility of a man because he had a dream.

but he took over the Sister Flower brand in a way that almost everyone had to do. He said: at that time, the sister flower sold about 20000000 annually, and he said to his father, "I want to buy my sister flowers, run independently, and take profits and losses," my father agreed, but when I opened my mouth 50 million, I also chew my teeth and accept it.

That is, I borrowed 50 million from him, 10 years to give him back, but the Sister Flower brand is mine. From then on, the loss is earned, I am responsible for life or death.

Pan Chuwen was not constrained by such labels as the rich two generation or returnees, nor frightened by the predicament of his sister at that time. Instead, he chose the down-to-earth work in others' questioning eyes, responded with action, and spoke with his achievements.

When looking back at what happened at that time, Pan Chuwen's face still looked very calm. After years of crashes, crashes and hardships in the domestic market, Pan Chuwen appeared mature and restrained.

From the annual sales of about 20000000 in 2008 to nearly one hundred million of the annual sales, Pan Chuwen led the young sister flower team to produce a qualified pcript.

It can be said that these 5 years were also a personal examination by Pan Chuwen. With the assurance of the trend of underwear market and the profound insight of brand marketing, Pan Chuwen has surpassed and graduated smoothly.

Pan Chuwen has worked hard to get her sisters out of the crisis and get out of the low level of development. It is hard for outsiders to know that they are the ones who have the best taste.

Today, Pan Chuwen and sister flowers can be described by success, but Pan Chuwen is still busy every day, and a lot of work is done by herself.

This busy state is very close to a new label on him: the two generation.

from the rich two generation to the returnees, and now to the two generation, the three labels accurately and succinctly reflect the pformation process of Pan Chu Wen's coming along the way. From the calm face of the two generation generation to the down-to-earth work of returning overseas Chinese, to the present generation of two generation of "a target=" _blank "href=" http://www.91se91.com/ "hat" /a ", he appears more calm and calm.

Behind this identity tag pformation is Pan Chuwen's higher development requirements for himself and his sister flowers. The two generation of the new identity tag also shows how correct it is to buy sisters' flowers at the time.

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from 2008 to 2012, under the dual influence of the financial crisis in Europe and America and the change of domestic consumption environment, the domestic brand development encountered unprecedented difficulties. But Pan Chuwen knew clearly that this is not the worst time. The change of brand marketing environment brought about by social media and the rapid development of the mass market brought by the electricity supplier will be the most difficult challenge for a brand to face.

The way to overcome P is to act positively.

two, action life /p >

when Xiao Zhou talked to pure media Lu to socialized marketing, Pan Chuwen obviously had a deep study of this, and compared with other underwear owners who were shocked and puzzled by the socialized marketing, Pan Chuwen's views on social marketing were very professional.

Pan Chuwen said that he is very sensitive to new technologies and applications in the Internet, especially for things that can promote brand marketing or dissemination. He will do research to see if he can use it for himself. It is based on this understanding that he feels that after spending these years, it is time for the sisters to make a breakthrough in some way, and this breakthrough will bring the sisters flowers to a new height and bring the sisters flowers from a niche market to a broader mass market.

he said Sister flowers have done a lot of things in recent years. There are 4 aspects to be summarized. The first is the channel construction of sister flowers, and the real win-win with the agent customers and terminal stores. Instead of just speaking, it is a promise that will be fulfilled once the promise is fulfilled. Therefore, the sisters spend a good reputation in the agents group. The agents are willing to go along with the sister flowers and develop together. Even when the sisters are in trouble, there are still many agents and terminals choosing to stick together with the sisters. When it comes to this point, Pan Chuwen is deeply grateful.

The steady development of the entity channel and the gradual improvement of the terminal store network are the foundation for the development of the sister flower. With such a stable agent and terminal shop team, the development of the sister flowers in the physical channel is guaranteed.

Second, to strengthen the construction of sister flower team. Now the sister flower team is a young team with passion and dream, breaking the stereotype of family businesses, and achieving real stock incentive rather than nothingness promise for talented people.

Three cars have been awarded to excellent employees for 3 consecutive years.

Unlike other salt step underwear brands, the first generation of entrepreneurs are competing in the first line. Sister Flowers completed the new and old alternation work in 2008, and the family members could not avoid the pain.

Today, the sister flower team, led by Pan Chuwen, has grown up in the underwear industry, and its competitiveness is limited.

Third, product research and development input, the establishment of its own product lab, equipped with advanced detection equipment, which is second to none in salt bath underwear, and even in domestic underwear. This is to ensure product quality control, and secondly, to make the best product base for the next market.

Fourth, brand building, though the sisters are still very weak now, they will always do their best to do what they can, such as doing hope primary school, donating poor students and so on, but this is far from enough, including the construction of the cultural system of the brand itself.

to do these things, Sister Flowers rarely shout slogans. They are just one thing to do. This is Pan Chuwen's principle of doing things. Rather than many empty and hard to carry out slogans, it is better to bend down and do things well.

Sister flower sent 3 cars to excellent employees for 3 consecutive years. Everyone was surprised. Indeed, a company sent cars to its employees, and it persisted for 3 years.

Pan Chuwen deeply embedded his action style into the corporate culture of sister flower, and formed a highly efficient style of sister flower team work. Instead of a few problems, we quickly found solutions to problems, and then quickly implemented them. The development of this style is not a process that can be achieved within two days and needs to accumulate over time. It needs to be a subtle move of enterprise leaders. It is called "moistening things silently". In fact, this is the real meaning of action schools.

is now a social network age represented by micro-blog. The traditional industry is caught off guard against such changes. It is difficult to adapt to the conflict between the electricity supplier and the entity store. The balance of interests between the two is a headache for more manufacturers.

Pan Chuwen said that the electricity supplier as a brand channel, like physical channels, these two are the 2 indispensable legs of the brand's own development.

In the future, the sisters will make solid efforts to optimize the physical stores, and really enhance the profitability of the sister flower terminal stores.

When the entity shop suffers the impact of the electricity supplier, the sisters must help all the terminal shops to tide over the difficulties and find the ability of continuous operation.

Pan Chuwen has a clear understanding of the difficulties faced by the traditional small and medium-sized underwear enterprises, but still chooses to act. He knows very well that the tide of socialization with micro-blog as the core is a revolution for the brand, and a brand can only meet difficulties, otherwise it can only be swept up by the wave.

This wave also brings opportunities to small and medium sized brands. The key lies in how to act.

＜p＞　　＜a href="http://www.91se91.com/news/index_f.asp"＞內衣行業＜/a＞也和國內大多數行業一樣，始終都會面臨從第一代創業者到創二代的交班工作，潘楚文在5年前就接過姐妹花的旗幟，對于他而言，現在是什么樣的身份標簽都不重要，重要的是要將品牌成功的傳承下去，這種傳承與他自己身后的家族同鹽步內衣34年的發展歷史已經融為一體，從外公外婆到自己的父親再到自己，這3代人的傳承恰恰見證了鹽步內衣的進程，所以，這種傳承不但是一種生意，而且是一種精神，這種精神已經融入到潘楚文的血液，回望歷史，有太多故事值得銘記，但展望未來的道路，他清醒的知道，現在只是面臨國內品牌的競爭，未來還要去和國外的品牌在更廣闊的舞臺上爭鋒天下。