Chengdu Government'S Ten Major Measures To Help Shoe Industry "Winter"

The production capacity of Chengdu shoe making enterprises has dropped by 30% - 50%, and ten measures have helped Chengdu shoe industry "winter". Under the background of the global financial crisis, China's footwear industry, which has a high dependence on European and American markets, is facing serious challenges.

Chengdu, as the "capital of Chinese women's shoes", how should the more than 1500 shoe enterprises respond?

The reporter learned from the Chengdu economic and Trade Commission that Chengdu has recently coordinated various departments such as the Municipal Economic Commission, the Commerce Bureau, the Investment Promotion Committee and the financial office. It is about to introduce measures to promote the development of Chengdu's footwear industry (hereinafter referred to as "measures") to help Chengdu's footwear industry resist the crisis from policies, financing and supporting services.

Why did the government reduce the production capacity by 30%? - 50% it is understood that there are more than 1500 shoe making enterprises in Chengdu, accounting for 80% of the footwear industry in Sichuan.

Due to the tightening of monetary policy, the introduction of new labor contract law and other macro policy changes, as well as the impact of market factors such as rising raw material prices, rising labor costs, and the appreciation of the renminbi, and so on, Chengdu shoe manufacturers have encountered some difficulties in production and operation.

From the survey report of the footwear industry of the Municipal Economic and Trade Commission, we can see that since the second half of this year, the shoe production capacity of Chinese women's shoes has dropped by 30% - 50%.

From the end of last year to this year, through the rectification of the market order, Wuhou District has eliminated the 450 "three no" workshop nomadic small businesses without vitality.

How does the government save the market? 1: set up a Chengdu shoe area in the shopping mall. "Chengdu women's shoes have a high reputation in the domestic market, but the phenomenon of" fragrant flowers outside the walls "has not been well resolved. Due to historical reasons, Chengdu women's shoes are not popular in Chengdu's local market," said Peng Jun, director of the industrial operation center of the Chinese women's shoes capital. The more than 1500 shoe companies concentrated in the Chinese women's shoes capital park. Most of the products in the past were sold on the OEM to the international market.

Although many enterprises have been seeking to build brand shoes in the future, there are few shoe companies that can enter the major stores in Chengdu.

According to the measures, the relevant departments of the Chengdu municipal government will strengthen the matching of local products. By the end of this year, enterprises with brands above the provincial level will be able to enter the major shopping malls in Chengdu and increase the share of the local market.

At that time, the public is expected to see the Chengdu shoe area in the shopping malls of Chengdu.

"Chengdu made shoes" products are difficult to enter the local shopping mall, partly because consumers do not have enough awareness of "Chengdu manufacturing". On the other hand, shoe companies need to strengthen communication with shopping malls and supermarkets, and need government coordination and assistance, "Peng said. At present, Chengdu's local shoe companies such as thorny rose and flower morning moon are already working hard to enter Chengdu and China's high-end market.

Liu Ying, assistant director of the card industry, said that they now have 400 outlets in the country.

"Our current export and domestic sales ratio is about 6:4."

Liu Ying said that the current economic crisis caused by the international financial crisis has already affected the export of China's footwear industry. Under such circumstances, the relatively stable domestic market is particularly important.

"2:" provides financing guarantee for small and medium-sized shoe enterprises. "Measures" also mentioned that Chengdu industrial investment company will inject 10 million yuan into Chongzhou and Jintang County Guarantee Corporation by the end of December this year. The relevant district (city) counties should match the registered capital of not less than 10 million yuan, and improve the financing ability of the district (city) County Guarantee Corporation.

With the original capital, the registered capital of each district (city) County Guarantee Corporation will reach more than 30 million yuan, reaching a financing capacity of 200 million -4 billion yuan.

The economic and Trade Commission of Chengdu will regard the shoemaking industry as a key supporting and supporting industry. In accordance with the relevant policies, it will give technical reform funds, loan interest discount and technological pformation investment subsidies to the key shoe-making enterprises that enter the "one capital two garden", and give priority support to leading enterprises and brand enterprises.

According to the relevant personnel of the Commission, under the background of the financial crisis in the United States, the capital chain of the small and medium sized footwear industry is facing enormous pressure. Because the footwear industry in Chengdu is unable to meet the requirements of assets and guarantees of banks, and there is no effective credit rating agency, it is very difficult for enterprises to obtain external financing such as bank loan and capital market.

"Some small and medium sized shoe enterprises have a capital gap of only 3 million -500, and a loan can save an enterprise."

News link: Chengdu footwear industry's ten major rescue measures 1, December 2008, the city's footwear industry joint meeting, after a quarterly meeting, major problems at any time.

2, by the end of December, some supporting policies such as employment, social security and enterprises in disaster areas were introduced to help Chengdu shoe manufacturers overcome the difficulties.

3, Wuhou District will hold two "China Women Shoes Capital International Procurement Festival" in one year, and will provide free shoe exhibition hall for Chengdu shoe enterprises in 3 years.

4, Chongzhou and Jintang counties will fully carry out the two parks' pportation, education, medical treatment, entertainment, training and labor market by the end of March 2009.

By the end of 5, by the end of December 2008, we will help enterprises with brands above the provincial level to enter the major shopping malls in Chengdu.

6, by the end of March 2009, we will specifically guide the footwear association of Chengdu to complete the integration.

By the end of December 2008, 10 million yuan will be injected into the Guarantee Corporation of Chongzhou and Jintang counties before the end of December 2008, and the relevant districts (cities) should match the registered capital of not less than 10 million yuan.

8, the footwear industry will be listed as a key supporting and supporting industry. According to the relevant policies, the key enterprises that enter the "one capital, two parks" will be provided with technical pformation funds, loan interest discount on liquidity and investment subsidies for technological pformation, and key enterprises and brand enterprises should be given priority support.

9, by the end of December, we will formulate specific measures to promote cooperation between banks and governments, simplify the procedures of enterprise loans, reduce the threshold of loans, raise the loan quota, and provide convenient conditions for the financing of shoe enterprises.

10, draw lessons from Shenzhen's "pool of funds" mode, before the end of December, instruct shoe enterprises to establish mutual insurance and joint guarantee financing mechanism in "one capital and two gardens" respectively, so as to improve the financing ability of shoemaking enterprises.