Jinjiang Leather Enterprises Firmly Believe In Business Opportunities And Steady Steps To Avoid "Cold Winter"

Quanzhou Jinjiang, known as the "shoe capital" of China, exports 1/3 of its shoes every year, and its leather industry is maturing.

There are no more than 200 leather enterprises in the whole city, and the annual output value is nearly forty billion yuan.

The US financial "tsunami" has caused many domestic enterprises to "choke water".

Can many leather enterprises in Quanzhou survive in this round of economic adjustment?

A few days ago, reporters visited many leather enterprises such as Quanzhou Feng an, Tian Shou, Yuan Tai, and so on. The answer is that business opportunities still exist.

A pair of shoes, half of the cost to leather, "100 yuan cost of a pair of leather shoes, of which 50 yuan is to give us."

Chen Zhiming, general manager of Jinjiang Yuen Tai Leather Co., said confidently.

Now his company has become a supplier of high-end brands such as BELLE and Daphne, and is also a partner in many domestic brands of leather shoes.

In the production workshop of Jinjiang Feng an leather Limited by Share Ltd, the workers are busy.

After a dozen processes, their hands have become colorful fabrics similar to those of garments.

According to Chen Ronghui, the first chairman of Quanzhou Leather Industry Association and chairman of Feng an, the advantages of Quanzhou's cattle skin and two layers of leather have become more obvious in recent years. The matching radius has expanded from the footwear industry in Quanzhou to Shanghai, Guangdong, Jiangsu and Chengdu, and some products have also entered the international market. "Adidas, Reebok and so on are our partners."

In fact, with the development of many shoe making brands in Quanzhou, these leather enterprises also follow the trend of "taxing", expanding their scale and improving their quality and quality.

"A lot of shoe companies will bring us the latest styles in the world, and after digestion, we can provide the leather fabric we need."

Not long ago, Daphne held a new product ordering meeting in Shanghai. Chen Zhiming provided them with special leather fabrics according to these new styles.

In the past 10 years, tens of billions of dollars have been produced. "The real development of Quanzhou's leather industry is only 10 years. It has not been easy to create achievements."

Chen Zhiming said.

Fujian is one of the three major shoe producing areas in China.

In 2007, there were more than 4000 shoe making enterprises in the province, with an annual output of about 2 billion pairs of shoes, accounting for 1/3 of the total national total, with a total sales volume of 91 billion 984 million yuan. The whole industry has 13 "Chinese famous brands" and more than 20 well-known Chinese trademarks. It has famous leading enterprises at home and abroad, such as Anta, riches and birds, XTEP, Hongxing Erke and 361 degrees.

"After the rise of the shoe factories in Jinjiang, they must also keep up with them."

Chen Zhiming said.

It is learnt that since the reform and opening up, leather industry in Quanzhou has been developing at a high speed, mainly producing natural leather (top layer leather, two skin), shoe upper leather, luggage leather, furniture leather, garment leather and so on. Chen Dai, Anhai, Jinjiang, Anhai, Jinjiang and Quangang Pu an leather control area have developed into one of the main leather production bases in the country.

Xingye leather, Feng an leather, Tian Shou artificial leather, Yuen Tai leather and other leather leading enterprises.

"Quanzhou leather industry is the most competitive in the whole country. Here, it depends on Guangdong and the north Yangtze River Delta. Artificial leather is 20 billion yuan to 30 billion yuan, and the output value of leather is tens of billions of yuan."

Chen Ronghui said.

At the same time, with the development of industrial development, these leather enterprises have begun to formulate the national standards of leather and become the leading enterprises in this industry.

A few days ago, Feng an leather industry has taken the lead in formulating 3 national standards for leather shoes, leather, wet skin, packaging and pportation, and Xingye leather has revised the national standard for furniture leather as early as last year.

He has done more work than Wenzhou leather trader this year. Affected by the global economic downturn, many enterprises in Quanzhou have received a lot of foreign orders.

"Exports accounted for about 40%, and now may be less."

Chen Zhiming said, fortunately, planning and preparation have been made beforehand.

Including the introduction of new technologies and equipment from abroad, it is very important to invite foreign designers to come to research and development.

"How much money is there?"

"The domestic market is so big that the whole world is not as good at doing business as China is."

Faced with the grim external situation, Chen Ronghui is very confident.

According to introducing, Feng an relies on the loan of the bank relatively little, under this circumstance, there is no problem in the fund.

Chen Zhiming said, their enterprise development has been very robust, unlike Wenzhou leather traders, with money, what industries like to invest, in the economic situation is not good, there has been tight funds, business closes.

"This industry does not operate in a steady manner, and the leather factories in Quanzhou are more focused, focusing on market, information, capital and other resources, and have been developing in this industry."

Focus on them to make them more steady.