Guangdong Shoe Export Market Analysis Report

Guangdong is one of the most active and potential regions in the global footwear industry. Apart from its unique geographical advantages, a good investment environment provides a strong guarantee for the development and growth of the footwear industry.

Since the 90s of last century, the footwear industry in Guangdong has developed rapidly, and the output of leather shoes and plastic shoes produced by the above scale shoe making enterprises in Guangdong ranks first in the country. The output of rubber shoes ranks second, and the output of textile fabric shoes ranks fourth.

The volume of exports increased from $480 million in the year to $9 billion 230 million in 2007, increasing by more than 19 times in just over ten years.

The United States is the largest market for footwear exports in Guangdong.

In 2007, Guangdong's footwear exports amounted to 3 billion 470 million pairs, valued at 9 billion 200 million US dollars, accounting for 42.5% of China's footwear exports.

However, since 2008, influenced by unfavorable factors such as the continued appreciation of RMB and the sharp rise of raw materials, Guangdong footwear exports have seen a sharp decline after years of continuous growth.

According to the latest statistics of Guangzhou customs, Guangdong exported 1 billion 630 million pairs of footwear products in the first half of this year, down 15.8% from the same period in 2007.

However, the total export price was 4 billion 960 million yuan, an increase of 9.2%, and the export average price was 3 US dollars / double, an increase of 29.6%.

Footwear export enterprises have significantly reduced, and export performance has dropped from 5811 in the same period in 2007 to 3924 in the first half of 2008.

At present, the industrial structure adjustment of footwear export in Guangdong is showing an accelerating trend.

On the one hand, the number of exports declined significantly, and the number of export enterprises decreased by nearly half; on the other hand, the average export price of each pair of shoes increased by nearly 30%, and the total export value continued to increase.

Since 2007, the traditional shoe making industry in the Pearl River Delta has been under pressure from all sides. The first half of the first half of 2008 has led to the acceleration of the industrial structure adjustment, and the small and scattered workshop enterprises have been eliminated, and the quality enterprises are becoming stronger and stronger.

According to the analysis of Guangdong footwear manufacturers' Association, in order to cope with the market situation, there are some new trends in the development of footwear industry in Guangdong: more and more enterprises begin to attach importance to enhancing the ability of technological innovation; the industrial clusters characterized by specialized production have unique advantages in the market; all enterprises begin to vigorously expand the domestic market.

The Guangdong footwear industry has a strong foundation. There are more than 6000 shoemaking enterprises, all kinds of products are complete, and the upstream and downstream industries are well matched. This adjustment is both a challenge and an opportunity. After being tempered, the Chinese footwear industry will remain firmly in the central position of the global shoe industry.

The development advantages of Guangdong footwear industry are: scale advantages. After 20 years of rapid development after the reform and opening up, Guangdong's footwear production accounts for 1/2 of the whole country, which accounts for nearly 1/3 of the whole world. The output of shoes has surpassed the total of five Asian countries, including India, Indonesia, Vietnam, Thailand and Pakistan, among the ten largest shoemaking countries in the world.

According to statistics, in 2005, there were 1374 Enterprises above Designated Size in leather and shoemaking industry in Guangdong Province, accounting for 67 billion 920 million yuan of industrial output value, accounting for 19.65% of the same industry in the whole country, and earning 11 billion 487 million US dollars in foreign trade, accounting for 35.12% of the same industry in the whole country.

Guangdong is also China's most important footwear trade center, design and development center and information center.

A number of shoe production bases such as Huidong (Jilong, Huang Bu), Dongguan (Houjie), Shenzhen (Longgang), Heshan (Sha Ping), South China Sea (Ping Zhou, Lishui), Chaozhou (Jieyang) and so on, have Huadu Shiling, Zhongshan, Zhongshan, South China Sea (Luo Village), and some other special industrial clusters such as leather bags, gloves, tanning, shoe materials and so on. The shoe business circle of West Guangzhou Railway Station and the leather business circle of Zi Yuan Gang are the largest trade wholesale markets in the world in their respective fields, together with all kinds of specialized markets such as ",", "and" and so on, forming a "price" that affects China and the world. Guangdong has the largest and perfect footwear industry chain in the world, forming Guangzhou (Baiyun).

Quanzhou is our country and even the world's tourism shoes production base.

Quanzhou has more than 4000 shoemaking enterprises, hundreds of complete production lines, thousands of sets of plastic injection molding machines and various shoe making equipment imported from Italy, Japan and Taiwan. It can produce all kinds of men's and women's fashionable shoes, boots, outdoor shoes, sports shoes, work shoes, cloth shoes, beach slippers, sandals, all kinds of children's shoes and traditional embroidered shoes.

There are also a number of enterprises that produce TPR, PU, PVC, MOTO, rubber and all kinds of raw and auxiliary materials for shoes, forming a shoe material, shoe machine and technology market that can radiate the whole country and demand tens of billions annually.

In 2007, footwear exports in Quanzhou exceeded 2 billion 400 million US dollars, a new record high.

Meanwhile, the average unit price of exported footwear increased by 16.5% over the same period last year, further consolidating the status of Quanzhou as the main production base of world sports shoes.

It is understood that in 2007, footwear exports in Quanzhou overcame many factors such as footwear anti-dumping investigations by the European Union and tight employment of enterprises, constantly seeking new changes, keeping the value of footwear exports growing, and stabilizing the share in overseas markets.