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    How To Welcome The Spring In The Cold Winter For Shoe And Clothing Enterprises

    2008/11/5 0:00:00 10274

    Severe Winter

    As the so-called cold winter is coming, most enterprises are rushing to talk about the change of cold color. Will the saying of "cold winter" really bring disaster to China's clothing, shoes and hats industry? I hope to share my views with you here 1: the enterprises invaded by the cold winter look at all the enterprises affected by the cold winter, and their main business support comes from export. In terms of this analysis, for those enterprises whose business is supported by foreign trade, the financial crisis on Wall Street has a great impact on foreign countries. in September this year, the central exchange rate of RMB against Euro broke through the 1:10 mark, making the EU, the "last position" of China's textile export trade, facing loss. Prior to this, industry experts have called on Chinese textile enterprises to look for emerging markets like ASEAN, Brazil, India and Russia with a high population base and growing consumption capacity. But from the current situation analysis, with the further slowdown of global economic growth, these emerging markets are not optimistic. However, can some enterprises adjust their export policies to survive the cold weather? Foreign trade clothing is sold for one yuan, which makes the whole textile and garment industry feel sorry, and the embarrassment and abuse it encounters also comes immediately. Who is the one dollar foreign trade clothing provoked? Is it in line with the market? Or to seek the last capital recovery of bankruptcy money? Is the panic of foreign trade enterprises too serious? Can the enterprises actively looking for countermeasures be repositioned in calm? viewpoint: when all crises come, they are an opportunity to break through again Xiaobian believes that the survival of the fittest is a market rule. For the invasion of the financial storm, resource integration is inevitable. Don't worry too much about the collapse of enterprises. If we can integrate the resources of some small and medium-sized enterprises into a community of interests and optimize the allocation, it is a good way out for the collective to tide over the difficulties. What's the trend of domestic sales? This is the problem of two markets, and the domestic market is just as difficult. " Domestic demand does not mean that policies can bring immediate results. "What's more, almost all manufacturers are turning to domestic sales, even if the price is cheap, there may not be customers to buy." for the enterprises who are used to export, they need to face many problems such as sales channels to switch to domestic sales, so it is not easy to transform. What's more, if a large number of textile enterprises switch to domestic market, there will be at least 30% overcapacity in China's textile industry. Domestic sales are encouraged by policy, but how to do it in the face of fierce competition in the domestic market? It also needs a long time to find and run in the establishment of their own channels. The crux is whether they can quickly find their own channel agents. It's a good problem for the agents to establish their own channels in the short run. It's difficult for them to find their own channels in the short run. It's difficult for them to find their own channels in the short run. Where can powerful channel agents go? How can we find it quickly and effectively? Let's boast. World clothing, shoes and hats network has more than 30 provinces and municipalities directly under the central government channel business information, if you want to find, these are your preferred candidates. The reason is very simple, easy to use. How to welcome the coming of spring Seeing that all walks of life are actively solving solutions for enterprises to get out of the cold winter, Xiaobian thinks that in fact, spring exists everywhere in the cold winter. If you jump out of the current circle and work hard to do something, you will always find a solution. In addition to the above-mentioned thawing solutions (integration and business model), Xiaobian also has some reference opinions: 1. Product structure adjustment both large and small orders are connected, while Taiyuan shoes and Jiangsu shoes are connected. Small orders can improve the added value of products and the awareness of quality management, thus improving the overall management level. At this time, if you can calculate the cost of each order of RMB 120000, the processing cost is RMB 120000? Which is more profitable? The only answer to the high order is a profit of 36 yuan. 2. We all understand that reducing the scale of an enterprise is a principle that we all understand. We should lighten the burden, go to battle with light equipment, reduce unnecessary expenses, and ensure the basic production structure of the enterprise. The rest can be saved. 3. Be careful when receiving orders. When the business is difficult, the enterprise is in a very urgent mood to carry out business. At this time, it is very easy to blindly receive orders and get caught in the middle. Finally, the payment for goods cannot be recovered, thus accelerating the death of the enterprise. Complicated legal proceedings will also affect the normal operation. Therefore, the more attractive or invested orders need to be treated with special care and think twice before doing so as to ensure that economic interests will not be lost. When the stock market is green, there are always solutions to any difficulties. Xiaobian hopes that it will not be too cold this winter and encourage the domestic garment, footwear and hat enterprises. Any enterprise is not isolated. Let's drive out the cold and look for spring.
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