Analysis Of China's Shoe Export Competition

In recent years, with the global shoe industry product pfer and local structural adjustment and the improvement of the market economy in major European and American countries, the global footwear import market is showing a trend of sustained growth.

This provides good opportunities for the development of the footwear exporting countries.

The North American market, especially the US market, is the best market for footwear exporters. The market is large and stable, and there is no barrier to trade protection.

Although the EU market is large in scale, there is trade protection. The import products of China and Vietnam are re imposed anti-dumping duties after the quota is abolished.

In recent years, the import and export of footwear products in central, South America and Africa continued to grow rapidly, providing new opportunities for the export of footwear products.

According to official statistics from various countries and regions, the share of China's footwear products in the global footwear market has risen from about 54% in 2002 to about 60% in 2005. The market share of Vietnam's footwear products has risen from about 6% in 2002 to around 8.3% in 2005. Taking into account the import of EU countries from Italy, the market share of Italy's footwear products in the global footwear import market is about 9% in 2005.

Compared with 2002, it dropped by about 2 percentage points.

In the import market of all major footwear products, except that the footwear products imported from China in some countries have occupied an absolute market share. In the EU market, subject to anti-dumping and other factors, China's footwear products hope to continue to expand the market share through low price strategy.

Therefore, we should increase the added value of products, strengthen and improve the service system of buyers, cooperate closely with local marketing channels (including participation, holding and annexation), consolidate cooperation relationship with old customers, and maintain the existing market share and increase export profits.

The threat of export market - international competitors. For footwear products, the products exporting countries are mainly concentrated in Asia, Europe and South America. The main countries are China, Italy, Vietnam, Spain, Brazil, Portugal, Romania, Indonesia, India, Thailand and so on. Export growth is relatively fast, and the countries are China, Vietnam, India and Romania.

In recent years, with the further pfer of industries and the adjustment of industrial structure, the focus of global footwear output has been further concentrated on Asia.

Italy Italy is a big exporter of traditional shoes and footwear. In recent years, the export of footwear products has shown a steady growth trend.

In 2005, the export volume of footwear products was $9 billion 40 million, a decrease of 2.7% compared with 2004, an increase of 26.2% compared with 2000.

Italy is an EU country, and more than half of its footwear products are exported to other EU countries.

In 2005, the export volume of footwear products from Italy to other European countries accounted for 54.5% of the total export volume of footwear products in that year, compared with 54.5% in 2003 and 55.2% in 2003.

For non EU countries, Italy and Romania, Switzerland, Russia, Japan, Canada and China Hongkong are the main export countries and regions of footwear products.

In 2005, Italy exported 11.1, 6.2, 4.5, 4, 2.6, 1.1 and 100 million dollars to the 7 countries respectively, accounting for 12.3%, 6.8%, 4.9%, 4.9%, 4.9%, 4.9%, 4.9%, 4.9%, 4.9%, 4.9%, 4.9%, 4.9%, 4.9%, 4.9%, 4.9%, 4.9%, 4.9%, 4.9%, 4.9%, 4.9%, 4.9%, 4.9%, 4.9%, 4.9%, 4.9%, 4.9%, 4.9%, 4.9%, 4.9%, 4.9%, 4.9%, 4.9%, 4.9%, 4.9%, 4.9%, 4.9%, 4.9%, 4.9%, 4.9%, 4.9%, 4.9%, 4.9%, 4.9%, 4.9%, 4.9%, 4.9%, 4.9%, and 6.2 respectively.

Compared with 2004, the export volume of footwear products from Italy to Russia, Japan and Hongkong of China increased by 12.8%, 1.9% and 9.4% respectively, while exports to the United States, Romania, Switzerland and Canada decreased by 15.2%, 0.5%, 4.6% and 5.7% respectively.

In 2005, Italy exported 250 million pairs of finished shoes, which fell by 12.6% compared with 2004, compared with 33.1% in 2000.

In 2005, the number of finished shoes exported to EU countries, the United States, Switzerland, Russia, Canada and Japan accounted for 70.8%, 10.6%, 3.9%, 2.2%, 1.6% and 1.5% of the total exports of finished shoes in 2005, respectively. The proportion of "6401" to "6405" products exported to Italy in 2005 was 5.3%, 15.2%, 68%, 68% and 68% respectively.

In addition, in 2005, the average export price of Italy's finished shoes was 30.5 US dollars / double, which rose 11.7% compared with 2004, up 82.5% compared with 2000.

From this we can see that the main export market of footwear products in Italy is in Europe.

Although the export of its footwear products has shown a downward trend in recent years, the average price of export products has been rising, indicating that the export of footwear products in Italy is further heading for high-end products.

Vietnam Vietnam is one of the world's leading exporters of footwear products. In 2005, the export volume of footwear products was 3 billion 10 million US dollars, an increase of 11.9% compared with 2004, an increase of 105% over 2000, more than doubled.

The main export markets of Vietnam's footwear products are the European Union, the United States and Japan. Vietnam's exports to the above market footwear products account for 60%, 20% and 3% of the total export volume of its footwear products respectively.

In addition, sports shoes, women's shoes and casual shoes accounted for 67%, 19.5% and 7% of shoes exported in Vietnam in 2005.

EU is the main export market for Vietnamese footwear products. According to EU statistics, the import volume of the 25 EU countries from Vietnam to footwear products in 2005 was US $2 billion 610 million, which was 4% lower than that in 2004.

In the EU market, Vietnam's shoe products compete with Chinese products.

Vietnam's shoe products (in terms of amount) fell from 20.6% in 2003 to 17.1% in 2005, while the market share of China's footwear products in the EU rose from 25.3% in 2003 to 39.1% in 2005.

In terms of quantity, in 2005, the European Union imported 270 million pairs of finished shoes from Vietnam, a decrease of 9.4% compared with 2004, and the market share (from the number of finished shoes) dropped from 19.6% in 2003 to 13.8% in 2005.

The EU mainly imported leather shoes from Vietnam. In 2005, the number of leather shoes imported from Vietnam ("6403") was 130 million pairs, accounting for 47.2% of the total imports from Vietnam, followed by "6402", accounting for 29.5%, and 6404 accounted for 21%.

In the US market, with the improvement of trade relations between the United States and Vietnam, the United States imported footwear products from Vietnam rapidly increasing year by year.

According to official statistics from the United States, imports of footwear from Vietnam increased from US $125 million in 2000 to US $720 million in 2005, and increased 5.8 times in 6 years.

In 2005, the amount of footwear imported from Vietnam accounted for 4% of the total imports of footwear products in the United States.

In terms of quantity, in 2005, the United States imported 67 million 920 thousand pairs of finished shoes from Vietnam, an increase of 43.45% compared with 2004. Among them, the import of "6403" accounted for 58.8% of the total imports from the United States, followed by "6402", accounting for 29%.

Besides, in 2005, Japan, Canada, Turkey, South Korea, Australia, South Africa, Russia and Brazil imported from Vietnam $130 million, $100 million, $49 million 556 thousand, $46 million 906 thousand, $35 million 109 thousand, 32 million 629 thousand US dollars, 24 million 931 thousand US dollars and 17 million 340 thousand US dollars respectively. Compared with 2004, they increased 19.7%, 38.2%, 52.3%, 52.3%, 52.3%, 52.3%, 52.3%, 52.3%, 52.3%, 52.3%, 52.3%, 52.3%, 52.3%, 52.3%, 52.3%, 52.3%, 52.3%, 52.3%, 52.3%, 52.3%, 52.3%, 52.3%, 52.3%, 52.3%, 52.3%, 52.3%, 52.3%, 52.3%, 52.3%, 52.3%, 52.3%, 52.3%, 52.3%, 52.3%, 52.3%, 52.3%, 52.3%, 52.3%, 52.3%, 52.3%, 52.3%, 52.3%, 38.2%, 52.3%, 52.3%, 52.3%, 52.3%, 52.3%, 52.3%, 52.3%, 52.3%, 52.3%, 52.3%, 52.3%, 52.3%, 52.3%, 52.3%, 52.3%, 52.3%, 52.3%, 52.3%, 38.2%, 52.3%, 52.3%, 52.3%, 52.3%, 52.3%, 52.3%, 52.3%, 52.3%, 52.3%, 38.2%, and Brazil respectively.

In 2005, the total import volume from Vietnam to the 10 countries and regions, including the EU and the United States, amounted to $3 billion 730 million, representing an increase of 7% and 26% respectively compared with 2004 and 2003.