Hand In Hand To Teach You A Few Ways Of Clothing Marketing Strategy

< p > < strong > < a href= > http://www.91se91.com/news/index_f.asp > Customer > /a > relationship management organization < /strong > /p >

< p > establish a customer relationship management organization and appoint a strong business person to be the general manager of the Department, with a number of relationship managers.

The general manager is responsible for determining the responsibilities, work contents, conduct standards and evaluation criteria of the relationship managers, and evaluates their performance.

A relationship manager is responsible for one or more key customers. It is the middle point of all the customers' information, and it is the communicator who coordinates the various departments of the company to do the customer service well.

Relationship managers should be professionally trained, professionally competent and accountable to their customers. Their responsibilities are to formulate long-term and annual customer relationship marketing plans, formulate communication strategies, submit reports regularly, implement the benefits provided by the company to customers, deal with problems that may arise, and maintain good business relations with customers.

The establishment of an efficient management organization is the organizational guarantee for the effectiveness of relationship marketing.

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< p > < strong > personal contact < /strong > < /p >

< p > personal contacts promote friendship and strengthen relationships through close communication between marketers and customers.

For example, some marketing managers often invite the manager in charge of their clients to take part in various recreational activities, such as skating, picnic, bowling, watching singing and dancing, etc., and the relationship between the two sides is closely related. Some marketers remember the birthdays of their main customers and their wives and children, and give flowers or gifts to congratulate them on their birthdays; some marketers try to get good flowers and fertilizer for the customers who love flowers; some marketers use their social relations to help customers solve problems such as nursery, career advancement and employment.

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< p > the defect of carrying out relationship marketing through personal contacts is that it is easy to cause enterprises to rely too much on long-term contact with marketers and increase the difficulty of management.

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< p > < strong > frequent < a href= "http://www.91se91.com/news/index_f.asp > > marketing plan < /a > /strong > /p >

< p > frequent marketing planning, also known as the old patron marketing plan, refers to the design plan that provides rewards to customers who often buy or buy large quantities.

There are discounts, gifts, prizes, and so on.

Identify, maintain and increase output from the best customers through long-term, mutually reinforcing and value added relationships.

American Airlines was one of the first companies to implement frequent marketing planning. In the early 80s, a free mileage plan was launched. A customer can participate in the company's AA project without paying any fees. After reaching a certain mileage, he can get a first-class cabin ticket or enjoy free sailing and other benefits.

As more and more customers turn to American Airlines, other airlines have launched the same plan.

Many hotels require customers to enjoy first-class housing or free accommodation after a certain number of days or amounts of accommodation.

Credit card companies also offers discount to cardholders.

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< p > the defects of frequent marketing planning are: first, competitors are easy to imitate.

Frequent marketing planning only has the predominance, especially when the competitors are slow. If most competitors are imitated, they will become the burden of all implementers.

Second, customers can easily be pferred.

Because of the attraction of simple price discounts, customers are easy to be pferred by the way of competitors' similar sales promotion.

Third, it may reduce service levels.

Simple price competition tends to overlook other demands of customers.

Club marketing plan < /p >

< p > club marketing planning refers to the establishment of a customer club, a customer who absorbs a certain quantity of products or pays a membership fee.

Japan's Nintendo game consoles set up Nintendo clubs, attracting 2 million members. Members pay 16 dollars a year. They can get a Nintendo magazine every month, see or review Nintendo games, win prizes, and ask "game line" to ask questions.

Haley Davidson founded the Harley Owners Group, which has 33 business vitality. In 1999, the tenth phase of the NN marketing plan YINGXIAOCHOUHUA has 300 thousand members, providing members with a magazine (Introducing motorcycle knowledge, reporting international and domestic riding events), a travel brochure, emergency repair service, specially designed insurance, and price concessions hotels. It often conducts riding training classes and weekend cycling competitions, and rents Haley Davidson motorcycles to holiday members.

For the first time, customers of Haley Davidson motorcycles can receive one-year membership free of charge and enjoy a $35 part update within a year.

At present, the company occupies 48% of the heavy motorcycle market in the United States. The market demand is greater than the supply, and the customer retention rate is 95%.

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< p > < strong > Customer oriented marketing < /strong > < /p >

< p > customer marketing, also known as customized marketing, is based on the different needs of each customer to manufacture products and carry out corresponding marketing activities.

Its superiority lies in providing the characteristic < /p >.

< p > < strong > < < a target= "_blank" href= "http://www.91se91.com/" > clothing > /a > discount industry marketing knowledge and skills < /strong > /p >

< p > the work of discount clothing shopping guide is to find out the key to success in specific sales work.

Only by finding the key to winning a discount sale can the shopping guide be targeted.

The world's top shopping guide has summed up 10 key points of success: clear goals, healthy body and mind, strong ability to develop customers, self-confidence, professional knowledge, identifying customer needs, good commentary skills, good at handling objections, tracking customers and receiving money.

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