Boss, Borrow A Cigarette: Successful Sales Is A Successful Persuasion.

< p > smokers have the experience. When they are addicted to smoking, they find that there is no fire and smoke in their hands to find a burning "smoke friend": "buddy, borrow a fire!" as long as your attitude is sincere, they can basically succeed. The other party either plays the cigarette butt in their own hands, lets you direct the fire, or directly gives you a lighter. If you are bold enough to smoke a cigarette, maybe he will also set fire to you personally. This is not difficult.

If you have a lighter in your hand, say to a strange smoker, "boss, borrow a cigarette."

It's a challenge if you can't be addict to it.

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< p > < a href= "http://www.91se91.com/news/list.aspx? ClassID=101112107105 >" social psychologist < /a > ", there is a safe distance between ourselves, which is not only psychological distance, but also a distance of interests. Beyond the bottom line of self protection, it will arouse vigilance, prevent and even fight back.

The bottom line varies according to the degree of openness and the degree of intimacy.

In particular, the relatively self conservative Chinese, you borrow a fire from him, is in the scope of the interests he can accept, if he is borrowing a cigarette, he will not think you too much, that is, he should not be so foolish.

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< p > no fraud, no business, no profit or no business, businessmen's self-interest protection is more vigilant.

Today, with the abundance of commodities and the continuous saturation of the market, the challenge of salesmen is bigger and bigger. Especially if the fast moving consumer goods market with high quality is still a new brand after entering the market, the development and management of distributors will be much more difficult than borrowing cigarettes from strangers.

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< p > it is often said that the survival process of human beings in society is actually acquired from continuous negotiations with the people involved, so small to deal with the trivia of the family and to the interests of the state.

Successful negotiation is the greatest reward in exchange for the smallest effort.

In the past, the win-win situation is hypocritical and polite. In most cases, one of the negotiations is helpless and submissive, or to be fooled.

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< p > the strength, status and information asymmetry of the two sides, even the level of negotiation wisdom and the standard of satisfaction, determine that a win-win situation can only be relative.

It's like letting the United States talk about fairness and win-win with Iraq.

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< p > > commercial a href= "http://www.91se91.com/news/list.aspx ClassID=101112107108" > negotiation interest < /a > the game is more intense, especially for fast moving consumer goods distributors, most of which are small in scale and low in quality, but the immediate interests are particularly serious.

For those so-called corporate vision, common development and brand marketing, they have passed the stage of "selling off", and can open "anti huff company".

How to persuade distributors with minimum investment is a required course for developing and managing distribution network salesmen.

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< p > if you want to get a cigarette from someone else, you get it by giving someone enough money to buy a pack of cigarettes, or you get it by giving lighters to others, which is not satisfactory.

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< p > How do you let new distributors accept your products? How can you let older dealers invest more capital in running your products? How can you satisfy old dealers when you are in urgent need of orders? In the end, how to persuade your customers successfully.

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< p > however, the difficulties of persuasion are often multifaceted.

If the product is perfect, the boss is bold and generous, the price competitiveness is strong, and the promotion effort is great, the boss does not have to spend a lot of money to invite a large number of salesmen.

He can only give you a lighter and ask you to go back to smoke.

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< p > salesperson always complained that the product packaging was not perfect enough, the product quality was defective, the company policy was not favorable enough, and the promotion efforts were not enough.

As the leader of a company's marketing team, the first person responsible for marketing objectives should formulate strategies and plans for lighters to smoke, and give them the means and confidence to lighten cigarettes.

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< p > the development of marketing theory is becoming more and more popular today. From 4P to 10P, integrated marketing is more and more diverse.

I believe that the end is also 5P of products, prices, channels, promotions and personnel.

Among them, the successful products, channels and personnel teams can not be achieved overnight.

Therefore, how to push ahead with the existing conditions, but also seek long-term development, test the leadership wisdom and marketing literacy of marketing leaders.

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< p > the old saying goes: < a href= "http://www.91se91.com/news/list.aspx? ClassID=101112107101" > strategizing "/a", winning thousands of miles.

A single mind, wisdom, chest and strategy are not enough to win a thousand li.

The tent and the thousands of miles are interactive.

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< p > the author has been in the fast moving consumer goods market for nearly 20 years, and has gone through the process of initial development and prosperity. The company that accompanied the service has grown from a few production lines to an annual sales of 5 billion industry leaders. He is also lucky enough to survive and grow in the bloody business war and shoulder 1/7 of the company's sales burden.

In recent years, as a marketing director of a developing enterprise, after the painstaking efforts, the goal of the industry's fifth year is just around the corner.

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During the period of P, how many setbacks, reflections, learning, changing and maturing have gone through.

Up to now, some successful experiences that have been verified by themselves have been gradually integrated into their own marketing strategies and tactical systems. Busy spare time, pruning scissors continue to be presented to the sales colleagues who are fighting for business in order to work together.

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