Stones From Other Hills: Investing In Shops, Sorting Out Holiday Marketing Rules

< p > < strong > 1. Holiday marketing, prepare ahead of schedule < /strong > /p >

< p > we should pay attention to emphasizing holiday marketing, but it can not cause holiday plundering marketing.

When we plunder, we may see the instant prosperity, and then the endless weakness of the market after the festival.

This is worth considering calmly.

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< p > the planning department of many enterprises, when the holidays come, concerns how to have "winning the game" or "42 dials" to attract the attention of the people.

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< p > it is wrong to start preparing holiday marketing only when holidays are coming. Holiday marketing is a systematic project. If you do not do well in basic skills, you may get very confused just by spending time before holidays.

Therefore, entrepreneurs should do a good job in holiday marketing research, do a good job of their own strengths and weaknesses analysis.

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< p > < strong > two, marketing skills: < /strong > < /p >

< p > < strong > < a > href= > http://www.91se91.com/news/list.aspx > ClassID=101112107105 > marketing points > /a > 1: clear target > /strong > /p >

< p > according to the difference between holidays and holidays, it is necessary to do a good job in marketing work, analyze the consumers' holiday demands correctly, analyze the consumers' tendency towards products and festival consumption behavior, and formulate a quantitative index to achieve the purpose of assessment, control and planning.

For example, startups in the catering industry can prepare catering food with festive atmosphere during the Spring Festival, and prepare dumplings for consumers on the Dragon Boat Festival.

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< p > < strong > marketing point two: highlight sales promotion theme < /strong > < /p >

< p > during the holiday promotion activities, the sales promotion activities should give consumers a refreshing feeling and create a relaxed and pleasant consumption atmosphere for consumption.

Therefore, the theme design of festival promotion needs to meet several requirements: first, it is necessary to have the impact to make consumers remember deeply; but to be attractive, let consumers have interest; three, the theme words are short, easy to remember and impressive.

As for singles day, Taobao launched the "double 11, half off promotion" campaign.

Slogans such as "seller take freight" and "happy single gift" emerge in an endless stream.

Shopping Carnival also won a great victory and became a big promotion point.

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< p > < strong > marketing point three: Mastering the means of promotion < /strong > < /p >

During P holidays, there are many ways to promote sales, such as live show, buy gifts, discounts, points, raffle and so on.

The choice of sales promotion depends on the specific circumstances of the project.

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< p > < strong > marketing point four: seize the characteristics < /strong > /p >

< p > according to the style and characteristics of holidays, try to create a happy festive atmosphere.

From the characteristics of holidays, the three long holidays of Spring Festival, may day and eleven have different characteristics.

The Spring Festival is a traditional festival. "51" and "eleven" are recreational holidays.

We must seize this characteristic when operating.

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< p > < strong > marketing point five: promotion plan should be scientific < /strong > < /p >.

< p > retail entrepreneurs should do well in < a href= "http://www.91se91.com/news/list.aspx ClassID=101112107108" > holiday promotions < /a >, we must be well prepared beforehand, take all kinds of factors into consideration and implement scientific solutions.

There are two ways to promote holiday sales: < /p >

< p > 1, difference promotion, let consumers heartbeat.

During the holidays, you will find that there are everywhere advertising slogans such as "full court specials", "buy two to send one", and "full court discount".

In another way, we can use "ladder price" principle to write the words "limited quantity, sold out" to attract consumers, and remove the commodities after a certain period of time, so as to give consumers a sense of trust, and create the mentality that "I do not buy today, tomorrow will be bought by others, or I will be strong at first", so as to promote the sales volume of goods.

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< p > 2, interactive marketing, let consumers know more about products.

Some sellers are angry because customers only look at no purchases, and their service attitude is bad.

Consumers now pay more attention to all kinds of things, not just commodities.

If your service attitude is not good, even if consumers like this product very much, a large number of consumers will choose not to consume it.

In this way, we must learn how to establish an interactive relationship with the consumers patiently, explain goods to consumers carefully, and promote consumers' understanding of products.

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< p > < strong > three, make good use of price war < /strong > < /p >

< p > the price war here does not mean blindly lowering the price. With a little trick on the discount, it can also win the battle well in price.

Everybody in your pocket, whether it's a holiday or not, this will be very useful.

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< p > < strong > scheme 1: illusion discounts give customers a different feeling < /strong > < /p >

< p > people always think that the quality of discount items will always be worse. This is psychological suggestion. To dispel this kind of psychological suggestion, let the buyer feel that the commodity I bought is in fact the original price, but I spent less money to buy him, and I made it.

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< p > How do you operate it? For example, "you only need to spend 100 yuan to buy goods in our store worth 130 yuan" or "you only need to spend 99 yuan, you can pick any original commodity in our shop". These two cases are actually giving profits on the price, but the feeling to the buyers is totally different. If you play 23% off for the 130 yuan baby, then the buyer feels that the baby is worth 100 yuan, and his quality estimate is also 100 fast quality.

But you renamed the plan "100 yuan can take away 130 yuan worth of goods", the buyer will feel that the value of the product is still 130 yuan, but I only need to spend 100 yuan to get it, the quality of his quality is still 130 yuan.

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< p > < strong > plan two: all of a sudden make customers swarm to < /strong > /p >

The promotion plan of "P" is "free at all costs", which allows buyers to rush to buy goods within the stipulated time and sell them at super low prices.

For example, in your shop, the baby photographed between 9 and nine five every morning can be sold at a price of 5 yuan.

This promotion seems to be a big loss, but in fact, this move has brought you a sharp increase in popularity and many potential customers, because in fact, the 5 minute selection time is hasty. After 5 minutes, the customer will still stroll around your shop. Since you come here, you always have to buy something, and those who have grabbed 5 yuan special offer may also buy more because they feel that they have taken advantage of the big bargain.

Therefore, this kind of golden moment attracts customers' attention, and when customers are attracted to come, the next thing is to let customers voluntarily pay for their own pockets.

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P > < strong > scheme three: exceed the value of one yuan to take large "a href=" http://www.91se91.com/news/list.aspx? ClassID=101112107102 "> promotion strategy < /a > < /strong > < /p >

< p > $1, that is, during activities, customers can spend a dollar to buy tens or even hundreds of items.

Perhaps many people do not understand the question: does this promotion plan not make shops lose a lot of money? Otherwise, on the surface, such a 1 yuan commodity does not make money, but through these commodities, shops attract a lot of traffic, and if a customer buys a 1 yuan commodity, then he can buy other goods in the store at the same time, because there is a great need for a postage.

And those who enter the shop without buying one dollar goods are very likely to buy other goods in your store because they come in and see your baby.

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