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Sisters Wear Underwear To Touch "Electricity" Enterprises Adhere To No Retreat
< p > electronic commerce, spanformation and upgrading are the hottest two hotspots in the field of production. Foshan, which is famous for its traditional manufacturing industry, has stepped up the pace of spanformation and upgrading, and the electricity supplier has been listed as an important way of spanformation and upgrading. Nowadays, the voice of the electricity supplier can be heard at any forum or gathering on the development of enterprises in Foshan. < /p >
< p > what kind of business enterprise do you have in mind? As long as hi PI Di calls a "pro", there will be a lot of fans coming to the store and waiting for the money to receive the store. Or do you want to lock the brows and arrange the homepage, hoping that the "Pro" shoppers will be forced to shop in small shops? Is it the "big coffee" or "little cock" who makes the sales of God's words? Is it the "big man" who makes money or the "small brother" who loses money? Is it a song of triumph or is it struggling to find out? < /p >
< p > < strong > sample: Sister Flower underwear < /strong > < /p >
< p > strong > brand type: < a href= "http://www.91se91.com/pioneer/" > traditional brand < /a > /strong > /p >
< p > < strong > characteristics: at present, the loss adjustment business direction, heavy brand construction < /strong > < /p >
< p > < strong > basically, the more the more sold, the more the loss is < /strong > /p >
< p > Pan Chuwen is the general manager of Foshan sister flower Underwear Co., Ltd., who came back from Australia and inherited the family business, hoping to have some pioneering and innovation in traditional channels. < /p >
< p > by the end of 2010, the sisters were involved in the electricity supplier, equipped with three electronic business platforms, Tmall, Jingdong and Dangdang. At the very beginning, there were only 5 people, second to 30. 2012 is a year for enterprises to develop electricity providers vigorously. It is also the highest annual sales volume of electricity providers, which is about 10 million yuan, but it points out that about 5000000 points are not worth making, including manpower, warehousing, promotion fees, commission and operation management expenses. "Basically, the more you sell, the more you lose." < /p >
< p > Pan Chuwen is not satisfied with the online retail sales that he has been making great efforts to win. At present, the highest monthly sales volume of sister flowers is about 1 million yuan, and last year the highest price of double eleven days is about 500000 yuan. Compared with peers, sister flowers are lagging behind. < /p >
< p > < strong > continuous trial and error explore suitable mode of enterprise < /strong > < /p >
< p > "most of the enterprises in the industry have already set foot in the electricity supplier. Enterprises without electricity suppliers are also concerned about, thinking about and studying e-business. E-commerce is the trend of the times, this sales channel can not be lost, we choose to constantly trial and error, constantly changing the error, I hope to explore a suitable business development of the road of electricity supplier. Pan Chuwen said frankly, when the enterprise initially developed e-commerce, it was somewhat aggressive and took a lot of detours. < /p >
< p > "dealers generally deliver goods in batches, and each time they need to be large. For example, when the provincial agents issue orders for more than ten million yuan each time, the warehouse will be issued 20 times a day, which will be enough. But online retail is usually shipped on a one-piece basis, and each item may be different. It has to be packaged and distributed, and docking is needed. " He said that when just doing business, the online retailer and the traditional dealer's products receive and deliver goods in the same warehouse, resulting in poor accounting, slow delivery speed, low efficiency, and easy disruption of goods. In order to avoid this problem, enterprises set up independent warehouses for e-commerce providers, and all online shopping products are shipped from here. < /p >
< p > < strong > heavy sales and heavy brand maintenance are wrong. < /strong > < /p >
Pan Chuwen P strengthened the learning in the field of electricity business, and studied other enterprises' gameplay. He found that some of the industry's very well established brands in the traditional channels, after setting foot in the electricity supplier, blindly pursued sales and hurt the corporate brand greatly, resulting in a substantial shrinkage of the physical stores. < /p >
< p > besides, consumers are used to promotional prices, only when they are promoted, they no longer buy positive products. Without profit, the production of enterprises can not keep up, and the quality of products also has problems. This vicious circle has brought enterprises into a difficult position. < /p >
< p > these questions let Pan Chuwen calm down the path of the future business of the enterprise. "For a company with certain brand value and mature online channels, it is wrong to make an electronic business with heavy sales and not heavy brand maintenance. The brand is not maintained well, the sales volume is higher, it is also a poison to quench thirst, sooner or later the enterprise will have trouble. < /p >
< p > at the end of last year, Pan Chuwen made adjustments to the direction of enterprise business. He began to shrink the front line, from the original use of electronic business to sales, and adjusted to brand promotion. < /p >
< p > he also no longer asked the electricity supplier manager to take the volume, not merely checking the electricity supplier team with sales volume. The number of teams has also been adjusted to 15 from the peak of 30. "Do not see how much money is sold, it depends on whether the product can sell a good price." When he was facing the electricity supplier team, he put it on the lips. < /p >
< p > how big is the investment in electric business? The enterprises interviewed say that they are not cheaper than offline. < /p >
< p > the all around safety cabinet located in Shunde is Tmall double eleven, which is the fourth comprehensive office equipment sales company on the same day. It is the first place in the domestic safe net sales. < /p >
Li Zhengyi, general manager of the P, gave the reporters an account: at present, the team of about 20 companies is responsible for the operation of the electricity supplier, with an average annual wage of 60 thousand yuan per person, and the total number is more than one million yuan. This is not the main cost. Transportation costs, Taobao's Commission and promotion fees are the main reasons. All the expenses add up to 25% of the total sales. Due to long-term operation, there is a sound foundation, the cost of sales is relatively low, and online investment is far greater than offline. < /p >
< p > Pan Chuwen also said that online seemingly marketing costs are low, no need to rent, facade, but Taobao commission fees are very high, Taobao advertising and promotion costs are not low, plus personnel, distribution, warehousing and other inputs, the cost of combined, the enterprise's online investment is far greater than offline. In addition, online prices are low and gross margins are not high. However, there are more than 20% gross margin in every channel under the line, and there is also a gross profit margin at the terminal retail level. < /p >
< p > < strong > voice: no matter whether it is a deficit, it is earned to stick to the electricity supplier not to give up < /strong > < /p >.
In the interview with P, the enterprises that touch the "electricity" have all indicated that whether it is compensation or profit, online retailing is worth paying attention to, and the road of e-commerce will not be abandoned. < /p >
< p > > a href= "http://www.91se91.com/pioneer/" > Pan Chuwen < /a > is a firm member of the business road. He said that he will change his way in the future and make use of e-commerce to attack corporate image and brand building. < /p >
< p > in addition, even those who did not set foot in the electricity supplier also revealed that they were concerned about, observed and studied the electricity supplier. "At present, there is no successful electricity supplier mode in ceramic industry. Once there is a suitable mode, enterprises should follow up." Foshan's first ceramic company to visit Hong Kong shares, Dongpeng tile official revealed. < /p >
< p > reporter also found that some enterprises do not do electricity providers, mainly for fear of offending dealers. Enterprises to do business, easily lead to confusion in the price system, is not conducive to the operation of the dealer line, traditional enterprises must rely on distributors in a short time to gain a firm foothold. Foshan electric business association responsible person said that the development of electric business enterprises should deal with the relationship with distributors, but dealers should not become a "stumbling block" for enterprises to develop electricity providers. Distributors can expand the experience channels of products, so long as enterprises comb out the price system and interests, there is a greater prospect in the field of electricity supplier. < /p >
< p > < strong > expert: with the help of < a href= > http://www.91se91.com/news/index_c.asp > Electronic Commerce < /a > promote spanformation and upgrading < /strong > /p >
< p > Jing Linbo, vice president of the Financial Strategy Research Institute of the Chinese Academy of Social Sciences, pointed out that e-commerce is no longer a purely electronic spanaction, but a new productivity revolution. It is a new mode of production and a way of life. "E-commerce revolution brings great benefits and spanformation to traditional enterprises, which can greatly reduce costs. The marketing cost can be saved by 55% and the channel cost can be saved by 47%. Foshan's traditional industries are reliable through the upgrading of electricity providers, and opportunities can not be missed. < /p >
< p > Ding Li, an economics professor of Guangdong Academy of Social Sciences, said: "the introduction of electricity providers can provide consumers with the lowest cost in the value chain to provide the highest utility, and at the same time, the pulling effect of market demand has become more direct." Ding Li thinks, nowadays, the brand of electric business is much more difficult than the traditional business mode. For the future development of the electricity supplier, Ding Li said, "the electricity supplier is" electricity "and" business "," electricity "technology is more and more standardized, the core problem is" business ", it is the terminal service you provide. < /p >
< p > what kind of business enterprise do you have in mind? As long as hi PI Di calls a "pro", there will be a lot of fans coming to the store and waiting for the money to receive the store. Or do you want to lock the brows and arrange the homepage, hoping that the "Pro" shoppers will be forced to shop in small shops? Is it the "big coffee" or "little cock" who makes the sales of God's words? Is it the "big man" who makes money or the "small brother" who loses money? Is it a song of triumph or is it struggling to find out? < /p >
< p > < strong > sample: Sister Flower underwear < /strong > < /p >
< p > strong > brand type: < a href= "http://www.91se91.com/pioneer/" > traditional brand < /a > /strong > /p >
< p > < strong > characteristics: at present, the loss adjustment business direction, heavy brand construction < /strong > < /p >
< p > < strong > basically, the more the more sold, the more the loss is < /strong > /p >
< p > Pan Chuwen is the general manager of Foshan sister flower Underwear Co., Ltd., who came back from Australia and inherited the family business, hoping to have some pioneering and innovation in traditional channels. < /p >
< p > by the end of 2010, the sisters were involved in the electricity supplier, equipped with three electronic business platforms, Tmall, Jingdong and Dangdang. At the very beginning, there were only 5 people, second to 30. 2012 is a year for enterprises to develop electricity providers vigorously. It is also the highest annual sales volume of electricity providers, which is about 10 million yuan, but it points out that about 5000000 points are not worth making, including manpower, warehousing, promotion fees, commission and operation management expenses. "Basically, the more you sell, the more you lose." < /p >
< p > Pan Chuwen is not satisfied with the online retail sales that he has been making great efforts to win. At present, the highest monthly sales volume of sister flowers is about 1 million yuan, and last year the highest price of double eleven days is about 500000 yuan. Compared with peers, sister flowers are lagging behind. < /p >
< p > < strong > continuous trial and error explore suitable mode of enterprise < /strong > < /p >
< p > "most of the enterprises in the industry have already set foot in the electricity supplier. Enterprises without electricity suppliers are also concerned about, thinking about and studying e-business. E-commerce is the trend of the times, this sales channel can not be lost, we choose to constantly trial and error, constantly changing the error, I hope to explore a suitable business development of the road of electricity supplier. Pan Chuwen said frankly, when the enterprise initially developed e-commerce, it was somewhat aggressive and took a lot of detours. < /p >
< p > "dealers generally deliver goods in batches, and each time they need to be large. For example, when the provincial agents issue orders for more than ten million yuan each time, the warehouse will be issued 20 times a day, which will be enough. But online retail is usually shipped on a one-piece basis, and each item may be different. It has to be packaged and distributed, and docking is needed. " He said that when just doing business, the online retailer and the traditional dealer's products receive and deliver goods in the same warehouse, resulting in poor accounting, slow delivery speed, low efficiency, and easy disruption of goods. In order to avoid this problem, enterprises set up independent warehouses for e-commerce providers, and all online shopping products are shipped from here. < /p >
< p > < strong > heavy sales and heavy brand maintenance are wrong. < /strong > < /p >
Pan Chuwen P strengthened the learning in the field of electricity business, and studied other enterprises' gameplay. He found that some of the industry's very well established brands in the traditional channels, after setting foot in the electricity supplier, blindly pursued sales and hurt the corporate brand greatly, resulting in a substantial shrinkage of the physical stores. < /p >
< p > besides, consumers are used to promotional prices, only when they are promoted, they no longer buy positive products. Without profit, the production of enterprises can not keep up, and the quality of products also has problems. This vicious circle has brought enterprises into a difficult position. < /p >
< p > these questions let Pan Chuwen calm down the path of the future business of the enterprise. "For a company with certain brand value and mature online channels, it is wrong to make an electronic business with heavy sales and not heavy brand maintenance. The brand is not maintained well, the sales volume is higher, it is also a poison to quench thirst, sooner or later the enterprise will have trouble. < /p >
< p > at the end of last year, Pan Chuwen made adjustments to the direction of enterprise business. He began to shrink the front line, from the original use of electronic business to sales, and adjusted to brand promotion. < /p >
< p > he also no longer asked the electricity supplier manager to take the volume, not merely checking the electricity supplier team with sales volume. The number of teams has also been adjusted to 15 from the peak of 30. "Do not see how much money is sold, it depends on whether the product can sell a good price." When he was facing the electricity supplier team, he put it on the lips. < /p >
< p > how big is the investment in electric business? The enterprises interviewed say that they are not cheaper than offline. < /p >
< p > the all around safety cabinet located in Shunde is Tmall double eleven, which is the fourth comprehensive office equipment sales company on the same day. It is the first place in the domestic safe net sales. < /p >
Li Zhengyi, general manager of the P, gave the reporters an account: at present, the team of about 20 companies is responsible for the operation of the electricity supplier, with an average annual wage of 60 thousand yuan per person, and the total number is more than one million yuan. This is not the main cost. Transportation costs, Taobao's Commission and promotion fees are the main reasons. All the expenses add up to 25% of the total sales. Due to long-term operation, there is a sound foundation, the cost of sales is relatively low, and online investment is far greater than offline. < /p >
< p > Pan Chuwen also said that online seemingly marketing costs are low, no need to rent, facade, but Taobao commission fees are very high, Taobao advertising and promotion costs are not low, plus personnel, distribution, warehousing and other inputs, the cost of combined, the enterprise's online investment is far greater than offline. In addition, online prices are low and gross margins are not high. However, there are more than 20% gross margin in every channel under the line, and there is also a gross profit margin at the terminal retail level. < /p >
< p > < strong > voice: no matter whether it is a deficit, it is earned to stick to the electricity supplier not to give up < /strong > < /p >.
In the interview with P, the enterprises that touch the "electricity" have all indicated that whether it is compensation or profit, online retailing is worth paying attention to, and the road of e-commerce will not be abandoned. < /p >
< p > > a href= "http://www.91se91.com/pioneer/" > Pan Chuwen < /a > is a firm member of the business road. He said that he will change his way in the future and make use of e-commerce to attack corporate image and brand building. < /p >
< p > in addition, even those who did not set foot in the electricity supplier also revealed that they were concerned about, observed and studied the electricity supplier. "At present, there is no successful electricity supplier mode in ceramic industry. Once there is a suitable mode, enterprises should follow up." Foshan's first ceramic company to visit Hong Kong shares, Dongpeng tile official revealed. < /p >
< p > reporter also found that some enterprises do not do electricity providers, mainly for fear of offending dealers. Enterprises to do business, easily lead to confusion in the price system, is not conducive to the operation of the dealer line, traditional enterprises must rely on distributors in a short time to gain a firm foothold. Foshan electric business association responsible person said that the development of electric business enterprises should deal with the relationship with distributors, but dealers should not become a "stumbling block" for enterprises to develop electricity providers. Distributors can expand the experience channels of products, so long as enterprises comb out the price system and interests, there is a greater prospect in the field of electricity supplier. < /p >
< p > < strong > expert: with the help of < a href= > http://www.91se91.com/news/index_c.asp > Electronic Commerce < /a > promote spanformation and upgrading < /strong > /p >
< p > Jing Linbo, vice president of the Financial Strategy Research Institute of the Chinese Academy of Social Sciences, pointed out that e-commerce is no longer a purely electronic spanaction, but a new productivity revolution. It is a new mode of production and a way of life. "E-commerce revolution brings great benefits and spanformation to traditional enterprises, which can greatly reduce costs. The marketing cost can be saved by 55% and the channel cost can be saved by 47%. Foshan's traditional industries are reliable through the upgrading of electricity providers, and opportunities can not be missed. < /p >
< p > Ding Li, an economics professor of Guangdong Academy of Social Sciences, said: "the introduction of electricity providers can provide consumers with the lowest cost in the value chain to provide the highest utility, and at the same time, the pulling effect of market demand has become more direct." Ding Li thinks, nowadays, the brand of electric business is much more difficult than the traditional business mode. For the future development of the electricity supplier, Ding Li said, "the electricity supplier is" electricity "and" business "," electricity "technology is more and more standardized, the core problem is" business ", it is the terminal service you provide. < /p >
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