China'S Fast Fashion Strategy Adjustment Staged A New Round Of "Encircling Cities In Rural Areas"

"P", as declared by the company, "the company's future will focus on the huge development space of China's three or four line cities under the sustainable development of urbanization, and grasp the opportunities for the rapid growth of China's men's casual fashion market."

The "domestic ZARA" represented by the United States, Semir, search and special, may be about to launch a new round of "encircling the city of the countryside" against the international giants.

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< p > < strong > > a href= "http://www.91se91.com/news/list.aspx? Classid=101112107102" > Quanzhou service enterprise < /a > will soon arrive at HKEx < /strong > /p >

< p > another garment enterprise in Quanzhou is coming to the main board of HKEx.

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< p > recently, the Fujian odd Limited by Share Ltd (hereinafter referred to as "the odd") issued the global sale announcement, which plans to sell 150 million shares worldwide at the selling price of not more than HK $2.88 per share, not less than HK $2.03.

Among them, 15 million shares are publicly available in Hongkong, and 135 million shares are offered internationally, and are expected to be listed on the HKEx in January 9, 2014.

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< p > market news says Fujian's international distribution has been oversubscribed for the first time.

The industry estimates that after the listing, the market value of the company will reach 1 billion 218 million - 1 billion 728 million Hong Kong dollars.

Stock review experts believe that in the past three years, the profit of compound has increased by more than 30% over the past year, and its profit performance is better than that of other brands in the mainland, and it is expected to outperform other apparel stocks.

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Ding Hui, chairman of the P, said: "the company will seize the opportunities brought by the continuous growth of China's men's casual fashion market, and enhance the competitiveness and market share by implementing a series of strategies, relying on fast fashion business models and retail management strategies to maximize shareholder returns."

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< p > < strong > service enterprise < a href= "http://www.91se91.com/news/list.aspx Classid=101112107108" > fast fashion < /a > mode continuously superior < /strong > /p >

< p > in recent years, the fast fashion mode of garment enterprises has been constantly on the top. The domestic early listed clothing enterprises such as Smith Barney, Semir, search for special products are all representatives of fast fashion mode, and the expansion of retail channels is an important driving force for the development of enterprises.

GAP, H&M, Zara and UNIQLO, the world's leading fashion retailers, are successful in designing, developing and promoting new products that meet the needs of the market by mastering the latest fashion trends and customer preferences.

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The business model of < p > odd is known as "domestic ZARA" by the outside world. "Market oriented fast fashion business mode and flexible ordering mode" enable retail outlets to make small orders in the quarter according to sales demand, so as to respond quickly to changes in customer needs and reduce the risk of < A href= "http://www.91se91.com/news/list.aspx Classid=101112107101" > excess inventory < /a >.

Industry sources said.

As of October 31, 2013, there were 438 retail outlets, including 225 direct retail outlets and 213 retail outlets.

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< p > the success of fashion industry is also inspiring to the sports industry in Quanzhou.

Zeng Jing, a brand director of del Hui, told the media that in the future, the products with sports style will be fewer and fewer in del Hui's products, and the products of fashion and life will be more and more.

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< p > > strong > three or four, the main position of the city is < /strong > < /p >.

< p > with the concern and devotion to fast fashion and retail channels, the supply chain management of domestic shoe and clothing enterprises has been upgrading and optimizing. The gap between foreign fast fashion giants such as GAP, H&M, Zara, UNIQLO and so on has also been shrinking. For example, the United States, Semir and other listed companies, by adjusting the supply chain structure of the products, subdivide the fashionable money and basic funds: the fashionable money is to shorten the lead time as the core element, and in the future, the leading period of some fashionable items will be reduced to 2 to March.

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At present, the international leisure and fashion giants are mainly concentrated in the second and second tier markets. In the three or four tier market, H&M, ZARA and other brands are basically not covered, while the domestic shoe and clothing brands have accumulated profound operational experience in China's three or four line cities, such as the p, the rich and the precious birds.

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"P", as declared by the company, "the company's future will focus on the huge development space of China's three or four line cities under the sustainable development of urbanization, and grasp the opportunities for the rapid growth of China's men's casual fashion market."

The "domestic ZARA" represented by the United States, Semir, search and special, may be about to launch a new round of "encircling the city of the countryside" against the international giants.

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