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Thinking: Bottlenecks And Paths In The Changing Manufacturing Industry In Zhejiang

2014/2/13 10:24:00 49

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Under the background of the impact of global economic environment change and the gradual disappearance of domestic demographic dividend, the competition faced by China's manufacturing industry is becoming increasingly fierce. Some manufacturing enterprises have begun to shift to lower cost Southeast Asia and other regions in P.

Many developed countries put forward "re industrialization" to try to regain the competitive advantage of manufacturing industry and further aggravate the pressure of China's manufacturing industry.

Zhejiang, as a major coastal economic town and a traditional manufacturing province, has formed more than 80 unique industries in nearly 90 counties (cities and districts), covering many industries such as light textile, leather a target= "_blank" href= "http://www.91se91.com/", "shoes /a", warp knitting, electrical appliances, small household appliances, lighters, toys, neckties, and many other industries.

Once upon a time, "made in Zhejiang" quickly occupied the global market with its low cost advantage. Now, "Zhejiang manufacturing" is facing unprecedented pressure of pformation and upgrading.

recently, reporters visited Shaoxing textile, Haining warp knitting, Wenzhou leather shoes and other industries, trying to see the dilemma and outlet of Zhejiang's manufacturing industry.

Keqiao light textile > /strong > /p >

equipment costs are high. Shaoxing textile enterprises are entangled with machine replacement, /p >

Pan Axiang, who runs a textile enterprise in Shaoxing, is still weighing. If the machine changes, the cost of one-time equipment will increase the profits of the original small profits enterprises. But if they do not change, the rising labor cost may also lead the enterprises to be eliminated.

Pan Axiang's business is located in Keqiao District of Shaoxing. It is known as the "sunrise Hua Hua Wan silk".

Nowadays, Keqiao is known as "a city on the cloth". Its annual sales of tens of billions of dollars make it the largest "a" target= "_blank" href= "http://www.91se91.com/" in Asia, and the textile and /a distribution center.

reporters learned that the total area of Keqiao is only 1080 square kilometers, and the textile industry has brought about a rolling financial resource for this small town.

The textile industry accounts for more than 60% of the total industry in Keqiao. In 2013 1~11, the industrial output value of above scale was 320 billion 990 million yuan, of which the output value of large scale textile industry reached 187 billion 654 million yuan.

however, in recent years, with the rising cost of labor and energy and the increasingly prominent environmental issues, the small town with the characteristics of light textile industry is facing great challenges.

Machine substitution has become the "savior" of Keqiao's light textile enterprises. However, with the popularity of machine replacement, the pressure of light textile enterprises is increasing. Gao Anhong, deputy general manager of Huamao Chemical Fiber Co., admitted that although the trend is the trend, the cost of disposable equipment purchase and subsequent maintenance, plus the meager profits, makes the textile enterprises' survival pressure huge. "No way, they are forced out."

Gao said.

machine substitution for labor shortage

from the Hangzhou 104 National Road to the East, passing the Xiaoshan area is Shaoxing Keqiao area.

There are more than 3 kinds of fabrics here, with 100 thousand passenger trips per day, 173 products sold to 173 countries and regions, 273 permanent resident representative offices, and 2000 overseas resident buyers.

however, as a labor-intensive industry, the rising cost of labor and the shortage of labor have become a magic spell on the head of Keqiao's textile industry.

Against this background, Shaoxing is the only city in Zhejiang to undertake comprehensive pformation and upgrading of industrial pformation and upgrading.

take the Shaoxing Huamao Chemical Fiber Co., Ltd. (hereinafter referred to as Huamao chemical fibre) as an example. The company is a large bomb factory specializing in the production of polyester fiber. It has an annual production capacity of 150 thousand tons of polyester and stretch yarn. At present, it has more than 1000 employees, and labor shortage has been a nightmare for the company.

However, in recent years, with the gradual promotion of industrial technology pformation and upgrading, intelligent machines are increasingly involved in the daily production activities of Huamao chemical fiber.

Gao Anhong said that the company purchased a lot of imported bombs, including 46 imported from Germany, and 42 from the Japanese company TMT 33H. Now it has invested about 30000000 yuan.

in fact, the substitution of Huamao chemical fibre machine is not an example.

Data show that at present, there are more than 3400 chemical fiber production enterprises in Keqiao District, forming a complete industrial chain and market production and marketing system from PTA, polyester, chemical fiber raw materials, weaving, dyeing and finishing to < a target= "_blank" href= "http://www.91se91.com/", "clothing /a", home textiles, and the upper and lower reaches of these industries are labor intensive.

data from the Keqiao economic and information bureau to the daily economic news show that Keqiao district has been encouraging enterprises to invest in the technological pformation and upgrading of equipment and innovation, and to implement machine replacement. In 2013 1~11 months, the investment in machine replacement in the whole region was 18 billion 472 million yuan, an increase of 55.9% over the same period, accounting for 72.7% of the total industrial investment. In the future, investment in machinery replacement will be further increased.

Tan Jianrong, academician of the Chinese Academy of engineering, believes that in Zhejiang or in the whole country, machine substitution is the trend of the times. Zhejiang has characterized the regional economy for many years, mainly in the middle and low-end industries. There are not many real independent innovation products. Now it is in the stage of economic downturn and the high-speed development of science and technology. Improving the content of science and technology is the only way out for Zhejiang's economic pformation and upgrading.

the contradiction of employment structure is prominent,

Gao Anhong said that the company promoted the substitution of machines for the purpose of relieving labor shortages and completing new orders and enhancing the competitiveness of products. "The original machine used many people, always bad and slow."

machine substitution, in the view of Zhou Rusheng, director of Keqiao economic and Information Bureau, is the seventh revolution in Keqiao textile industry, which is intellectualized. Before that, Keqiao textile industry experienced the creative revolution and information revolution brought about by the introduction of spinning machine, shuttle free revolution, state owned privatization, international revolution and design talents.

Zhou Rusheng told reporters that the textile industry as a traditional labor-intensive manufacturing industry, with the gradual disappearance of demographic dividend, urgently needed advanced equipment to pform manufacturing mode, and machine substitution can not only effectively improve production efficiency, but also change the poor coordination of production processes and low quality stability.

in fact, as a big province of manufacturing industry, Zhejiang's industrial upgrading and upgrading have been undermining.

A survey of machine substitutions from the Hangzhou Municipal Commission on economy and information shows that 32 of the 84 Enterprises above Designated Size have urgent needs for machine substitutions, and another 46 enterprises say they will carry out machine substitutions under the government's incentive.

In the early days of P, Li Qiang, governor of Zhejiang Province, formally put forward the "four change project" of the industrial pformation and upgrading. The replacement of machines was one of them. (other three exchange refers to "cage changing birds", "space for land exchange" and "electricity supplier changing the market"). By November 2013, the Zhejiang economic and Information Commission said that the 555 machine replacement program will be launched, that is, 5000 items of machine replacement projects will be implemented every year in the next five years, and 500 billion yuan will be completed for technical pformation.

statistics released by Zhejiang Statistical Bureau show that most of the enterprises in the province are engaged in traditional industries and labor-intensive industries, which rely on cheap and low-end labor force for a long time.

With the pformation and upgrading of the economy and the promotion of machine substitution, the current situation of enterprises relying on cheap labor has changed, and the employment gap has been alleviated to a certain extent.

According to the monitoring data of the employment situation of Zhejiang Employment Bureau, the labor shortage rate dropped from 4% in June 2011 to 2.18% in June 2013.

Less than P, however, this is in sharp contrast to the fact that the rate of unemployment has increased as machine substitution has reduced dependence on labour.

According to the monitoring data of Zhejiang Statistical Bureau, the registered unemployment rate has been stable around 3% in recent years, but the trend has been increasing since 2013.

the above monitoring data also show that the contradiction of employment structure is prominent.

Transformation and upgrading and machine substitution have reduced the dependence of economic development on the low labor force outside the province. At the same time, the requirements for the quality of employees have been markedly improved, and the gap between skilled workers and professional technicians has increased significantly, accounting for 22.22% of the total number of workers who lack employment.

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strong > expensive equipment purchase and maintenance cost /p >

although in the long run, machine substitution is the general trend of the development of manufacturing industry, some enterprises are full of doubts.

Gao Anhong told reporters that the company replaced people by machine, employing 1/4 less and 200 less. According to the current stage of enterprise wages, social security and housing provident fund, enterprises should pay 45 thousand yuan to a worker every year, and 200 people will be 9 million yuan.

However, in order to reduce this part of the labor force, the company purchased machinery and equipment has reached 30 million yuan, nearly 4 times the cost of the former.

Reporter survey found that this situation also occurred in other textile enterprises in Keqiao.

, however, Gao Anhong understands that the 30 million yuan is a one-time investment, and labor costs will increase every year.

He believes that with the reduction of labor and mechanical automation, the quality and stability of the products will be improved, and the production efficiency of the company will be greatly improved, thereby enabling them to undertake more orders, which will further enhance the competitiveness of the company.

despite the advantages of machine substitution, Gao Anhong admits, but the one-time input cost and later maintenance cost can not be ignored.

Pan Axiang's light textile mill is also a labor-intensive enterprise. His old workshop workshop has not yet used mechanical arms. The polyester filament is manually pported and packaged. It is also the 18 production line, almost 200 people. In the new factory area, every process of blowing, combing and drawing is automatically completed by the machine. Each line needs only a few workers to take care of the machine.

Pan Axiang is now entangled in whether the old factory area also realizes machine replacement.

in fact, as the machine becomes more and more popular, the pressure of local textile enterprises in Shaoxing is bigger and bigger. On the one hand, the purchasing cost of machines is higher and higher; on the other hand, the profit of textile industry is getting lower and lower, which makes it more difficult for textile enterprises to rely on small profits and many sales.

in addition, Pan Axiang hesitated. In actual production process, although the machine replacement increased production efficiency, but it lacked flexibility. Before relying on manpower, if the economic situation is not good and orders are not good, the production can be reduced through holidays or layoffs.

in addition, machine substitution has a strong dependence on power resources, while the power gap of Zhejiang province has been relatively large.

According to the forecast of the power grid plan of the State Grid Zhejiang Electric Power Corporation in 12th Five-Year, by 2015, the maximum load and power consumption will reach 71 million 650 thousand kilowatts and 418 billion 200 million kwh in 2015 respectively, with an annual average growth of 9.5% and 8.4% respectively. By 2020, the maximum load and power consumption in Zhejiang will reach 91 million 860 thousand kilowatts and 530 billion 200 million kwh respectively.

"these machines can not be shut down generally. What we are more concerned about is the power restriction measures for the summer peak."

Pan Axiang said.

data show that in 2013, the maximum load demand of Zhejiang electric calling was about 56 million kilowatts. Under extreme high temperature, Zhejiang power grid had a maximum power shortage of 3 million kilowatts, of which 1 billion 58 million kilowatt hours of electricity in July 4, 2013 reached a record high, equivalent to 2.5 days of generating capacity of Three Gorges power station.

Pan Axiang said that although the replacement of machines has solved the problem of labor shortage, it is too dependent on power resources.

"The ability to carry out machine replacement is a small number of large and medium-sized enterprises, for more small and medium micro enterprises, subject to equipment investment, maintenance and electricity costs, can only hope for the best."

Haining warp knitting .

from plagiarism to R & D and innovation technology, forced pformation and upgrading of Haining warp knitting industry

Chen Feng (a pseudonym) has been paid no more than wages.

Before the Spring Festival of 2013, he received a year-end bonus of 50 thousand yuan. During the Spring Festival holiday, the boss told him that if he could continue to work in the factory in the coming year, his salary would be improved and he could enjoy a three bedroom house.

Chen Feng's business is located in Haining Ma Bridge warp knitting garden in Ma Qiao Town, Haining City, Zhejiang province. The total economic volume of the park accounts for 70% of the total industry in Haining, accounting for about 20% of the total industry in the country. It is the largest production base for warp knitting production in the country, and 70% of the warp knitted light boxes produced by the enterprises in the park, 70% of Haining's domestic market, and 40% of the warp knitted geotextiles.

as an old technician in the warp knitting industry, Chen Feng has been paying more and more attention in the past two years.

At the end of 2013, several companies in the park found him and were willing to hire him as the head of the production department, and the boss of his factory was also interested in raising the salary level.

however, for the Haining Ma Bridge warp knitting industry, despite the obvious advantages of the economic scale, how to overcome the large scale expansion of low-end products and how to avoid price competition is a difficult problem for many warp knitting enterprises.

Therefore, Chen Feng, a mechanic, came into play.

technical personnel have been cold shouldered /p >

Haining Ma Qiao warp knitting park is the first provincial-level characteristic industrial park in Zhejiang province. Although it is only the economic scale of the town, the industrial and commercial revenue in 2013 is 32 billion 904 million yuan and 1 billion 552 million yuan in profits and taxes, of which the industrial output value is 20 billion 636 million yuan.

walking on the main roads such as harvest road and Haining Avenue in Haining Ma Bridge warp knitting Park, almost all along the road are pure warp knitting enterprises, which involve raw materials, weaving, deep processing, and finished products.

According to the data provided by the Haining Mqiao warp knitting industrial park management committee to the "daily economic news" reporter, there are now 508 enterprises in the park, and over 85% are engaged in warp knitting and related industries.

The data also showed that the average output value per mu of the Ma Qiao warp knitting Park in 2012 was 3 million 950 thousand yuan, the annual output value per capita reached 1 million 530 thousand yuan, and the per capita profits and taxes were 67 thousand yuan, much higher than the average level of the national textile industry. Nevertheless, the salaries of technicians like Chen Feng were relatively low.

Chen Feng graduated from a famous engineering school in Zhejiang province and studied textile industry. After graduating in 2007, he entered a business in Haining Ma Qiao warp knitting park.

In his view, at that time, the company did not attach great importance to technology research and development, resulting in a relatively low income of technical personnel.

Chen Fenggang's monthly salary is only 1500 yuan when he enters.

In recent two years, although wage level has risen, it is only flat with the general logistics staff.

Chen Feng told reporters that the original product basically has no technical content, the quality is uneven, and the amount of running is exquisite.

"as long as there is a market for production, why do we need technology development?"

"which enterprise has a new variety of good sales, and the boss let technicians to get a sample to solve it." a warp knitting enterprise leader in Haining Ma Qiao warp knitting headquarters building told reporters that, like cracking software, after cracking, it was copied production. The R & D personnel's work is not to do research and development, but how to crack the product of plagiarizing other enterprises.

The cost of research and development of a new product by a company may be 2 million or 3 million, but the cost of plagiarism is only a few thousand yuan. Once the solution is successful, the enterprise can follow its own production.

"the salary of R & D personnel is lower than that of management personnel, so the R & D personnel job hopping rate is very high."

The above warp knitting company official said.

technology "copy" leads to severe homogenization /p >

Below P, Chen Feng's salary has risen to more than 6000 yuan / month. Behind the improvement of the salary is the enterprise's emphasis on technology research and development.

Less than p years ago, along with the overall situation of warp knitting industry, many enterprises increased production equipment and production capacity, which changed in 2011.

After 2011, many warp knitting enterprises experienced difficulties in sales, increased profits and reduced funds.

"how much loss did the company basically make in 2012? The purchase price is 19 yuan / ton, and the sale is 19 yuan / ton, not including labor cost and logistics cost. The main reason for this phenomenon is that the industry entry threshold is too low".

Two years ago, a lot of capital entered the industry, resulting in overcapacity, complained the head of a Haining business management company.

Statistics show that the surplus rate reaches 50%.

the responsible person of the above mentioned warp knitting raw material enterprises, because of the lack of technological research and development and the lack of competitiveness of products, in order to seize the limited market demand, enterprises compete to lower prices, resulting in lower prices and more and more difficult operation of enterprises.

"as far as I know, there is less than 50% of the warp knitting machine running in the park."

In mid 2013, Zhang Baoyang, chairman of the Ma Bridge warp knitting industry association, and chairman of Haining Chao Da Warp Knitting Co., Ltd., had publicly stated that overcapacity and appreciation of the renminbi were the main factors that led to the difficult situation of enterprises.

Since P, 2012, many warp knitting enterprises have closed their doors, closed down and gone through the industry reshuffle. By 2013, warp knitting capacity has been compressed and sales pressure has been eased.

After the crisis, many enterprises began to attach importance to technology research and development.

in the face of the unfavorable situation of the whole industry, and at the same time, in order to speed up the pformation and upgrading of the economy, a number of policy opinions on promoting the pformation and upgrading of the industrial economy of Ma Qiao Street (warp knitting Park) have been issued under the MA Qiao street in Haining.

In 2011, Ma Qiao Street arranged 6 million yuan of funds to promote pformation and upgrading of industrial economy and scientific development, and the most important thing is to reward innovation and talents.

according to the introduction of Haining Ma Qiao warp knitting industrial park management committee, around science and technology innovation, the park has set up several centers, such as technology, information, training, testing and so on. At the same time, it has carried out scientific and technological cooperation with universities such as Donghua University, Jiangnan University and Zhejiang Sci-Tech University. Through the establishment of inspection platform, warp knitting industry expert service group, warp knitting technology society, innovation platform, industrial alliance, academician expert workstation and other technology platforms, it has guided enterprises to take a differentiated and high-end route.

data show that in recent years, Maqiao warp knitting park enterprise has developed more than 670 new products at the national and provincial levels, and has obtained more than 1000 patents, 8 enterprises and products have won the national torch plan project, 6 enterprises have been identified as high-tech enterprises, and have more than 2000 kinds of warp knitted products. Their products are widely used in clothing, light box advertising, pportation, wind turbine blades, yachts and other fields.

the responsible person of the above warp knitting enterprises, the technology copy is not working now. If we continue to plagiarize and do not have our own core new products, the market development has no advantage and is difficult to develop new customers.

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technological innovation is not overnight. /p >

in recent years, Ma Bridge warp knitting industry has made some good achievements in technological innovation and R & D, but it still faces many practical problems at present.

Such as the development of new products and the enhancement of added value, especially after finishing, due to the great pressure of energy saving and emission reduction, there is a serious shortage of development space.

At present, the park has 184 sets of finishing equipment, such as washing machine, setting machine and calender, which can digest only about 1/3 output.

Because dyeing and finishing enterprises are facing a large market and lack of competition, such enterprises are busy with the production of low-end products and have no time to take into account the development of new products.

in addition, the extension and optimization of the industrial chain need to be expanded.

For this reason, the park has made many explorations and attempts on the end product through organizing the warp knitting design competition, establishing Millay fashion and creative company, and introducing the JIT fashion company. However, because of the large cost of brand building and the need for market recognition cycle for design products, more enterprises are willing to focus their efforts on sales channels, and most of the finished products enterprises only regard the warp knitting products as a small part.

"technological innovation is not an overnight event. It needs to undergo a long and painful process."

A reporter from the Haining warp knitting industry told the daily economic news that this not only requires the guidance and stimulation of market demand, but also needs the accumulation of enterprises in terms of cost and talent, such as shortening the product development cycle and improving the R & D success rate.

Wenzhou leather shoes

inventory capping. Chinese shoes are lingering forward .

"business is hard to do."

This became the most widely spoken phrase of Zhang Li during the Spring Festival. She has done more than ten years of shoe production and processing business in Wenzhou, which can be seen as the whole process of Wenzhou's "China Shoes Capital" from rapid rise to the current shuffle pformation.

in the footwear industry of the whole country, Wenzhou's position is very important. Its size and quantity are second to none. AOKANG, Kangnai, Yi Kang, red dragonfly, spider king, Japanese Thai and other well-known brand shoes enterprises are born here.

According to the latest data of Wenzhou shoe leather industry association, in 2013, the footwear industry in Wenzhou completed a total industrial output value of 85 billion 200 million yuan, which is equivalent to 1/5 of the total output value of 441 billion 848 million yuan of Industrial Enterprises above Designated Size in Wenzhou city.

but in recent years, with the return of labor force, land, energy, environmental protection and other factors of production cost superposition, many shoe enterprises in Wenzhou have been struggling, and some shoe enterprises have moved to Southeast Asia, or Henan, Jiangxi and other inland provinces.

Nevertheless, for individual entrepreneurs like Zhang Li, what is most concerned now is the inventory problem of shoe factories.

cotton shoes unsalable

western suburb of Wenzhou, a small town called Shuang Yu is known as the "shoes capital of China".

walking on the main road of the park, both sides are intensive shoe factories.

According to the park management staff, the three main industries such as a target= "_blank" href= "http://www.91se91.com/" > Leather > /a, leather shoes and leather goods have been formed on the twin islands, and the shoe leather industry chain, which is relatively well matched with leather chemicals and shoe materials, is about 4500. The number of shoe factories is close to 6000, and the number of employees is 350 thousand.

> "48 yuan for children's shoes and 98 yuan for leather shoes". In front of many shoe factories, low priced shoes are placed on the spot. From the price point of view, these fashionable shoes are much cheaper than the shoe stores outside.

"A little bit," a resident official told the daily economic news. These are all stock shoes, and the company's cotton shoes are not sold out.

Zhang Li's shoe factory is located in the two phase of the double shoe shoe market. Her headache is also a stock problem.

Recently, news about Wenzhou's brand shoes, leather shoes and shoes in the domestic market has been seriously unsalable, and great efforts have been made to promote sales.

Zhang Li's stock anxiety is not an example. AOKANG International (603001, SH) AOKANG shoes are among the most popular brands in the men's shoes market, and they also refer to in the mid 2013 earnings report.

In 2013, for the shoe industry, it is facing a greater challenge. The consumer market is sluggish, consumer confidence is on the decline. E-commerce, shopping centers and other new retail channels divert consumer groups. The footwear industry as a whole has seen a slowdown in growth rate, an increase in P Plus, and a decline in efficiency.

Zhang Li admitted that her company's sales of cotton shoes in 2013 were only 60% of the same period in 2012.

Wenzhou Huamei shoes company, which is the two phase of shoes, is making efforts to expand the sales channels for the coming year. The company's front door is covered with bright colors to welcome distributors and agents from all over the country.

"in order to reduce inventory, shoe factories continue to reduce the threshold of agents and pform into online retailing, such as sinking regional agents. The original agency is concentrated at the provincial level, so long as we find a provincial agent, we must sink to the municipal level, even district and county level".

above shoe factory responsible person said, now directly sank to the district and county level, the intermediate link agent "Exploitation" reduced, the price is also reduced, the original pair of shoes to sell 150 yuan, now sell 100 yuan, shoe factory by reducing the price to stimulate market consumption.

the footwear industry in Wenzhou is wandering along with Zhang Li's shoe factory mainly based on the domestic market. Wenzhou mayor Xiang Xiang Shoes Co., Ltd. is mainly engaged in export trade. The current industry inventory dilemma also brings inspiration to these foreign shoe factories.

according to the data provided by Zhou Jiandong, chief consultant of Wenzhou Dingli brand management consulting organization, since 2013, the "double 11" has so far closed about 7000 kinds of footwear entities in the whole country.

At present, the footwear industry is facing enormous pressure on inventory. Taking Taobao as an example, behind the sales of 36 billion yuan of "double 11" in 2013, it may have left 80 billion yuan in stock, of which about 30 billion yuan is footwear products.

for Wenzhou, according to incomplete statistics, its production accounts for about 25% of the whole country.

If these inventory can not be processed, on the one hand will affect the local shoe factory's capital return, on the other hand, these stocks will become worse in the coming year.

Mr. P, who has been engaged in shoes production and trade for more than 20 years, is currently the deputy general manager of the footwear industry.

This shoe factory is located in block 16, phase two of the shoe city industrial park. It is a growing small and medium-sized enterprise in Wenzhou. It mainly produces all kinds of high-grade leather shoes, sports shoes, casual shoes and so on. It has an annual average of 2 million 400 thousand pairs of orders, mainly for the United States and France customers to make order production.

Mr. Liao told reporters that in recent years, many practitioners who worked in shoe factories came out to run factories alone, resulting in increased production capacity. At the same time, anti seasonal production with foreign trade can effectively avoid high inventory, and more domestic production is seasonal production. As the shoe factory adopts mechanization, the production cycle is greatly shortened, and two or three days can produce seasonal shoes.

The increase of factory owners and shortening of production cycle and other factors have increased the capacity of the industry, but the capacity of the market is limited. At present, the supply of the whole market exceeds demand.

In the face of this predicament, Mr. Liao said that his company has been trying to compete in the differential competition, including increasing foreign trade orders, reducing costs, and making shoes with relatively higher gross margins such as leather and natural skin. P

in fact, footwear products have been one of the pillars of traditional trade commodities in Wenzhou and even Zhejiang. From the data of industrial output value and export value of footwear products in recent three years, the development of Wenzhou's footwear industry seems to be in a state of wandering.

According to official statistics, in 2011, the total output value of Wenzhou shoe leather industry reached 83 billion 80 million yuan, an increase of 6.51% over the same period last year, and 83 billion 200 million yuan in 2012, an increase of 0.21% over the same period last year. In 2013, the total industrial output value was 85 billion 200 million yuan, and the growth rate was 2.34% over the same period last year.