China's "Shoe Capital" Is Hovering Ahead Of Wenzhou's Manufacturing Sector.

< p > "business is hard to do." This became the most widely spoken phrase of Zhang Li during the Spring Festival. She has done more than ten years of shoe production and processing business in Wenzhou, which can be seen as the whole process of Wenzhou's "China Shoes Capital" from rapid rise to the current shuffle transformation. < /p >
< p > in the footwear industry of the whole country, Wenzhou's position is very important. Its size and quantity are second to none. AOKANG, Kangnai, Yi Kang, red dragonfly, spider king, Japanese Thai and other well-known brand shoes enterprises are born here. According to the latest data of Wenzhou shoe leather industry association, in 2013, the footwear industry in Wenzhou completed a total industrial output value of 85 billion 200 million yuan, which is equivalent to 1/5 of the total output value of 441 billion 848 million yuan of Industrial Enterprises above Designated Size in Wenzhou city. < /p >
< p > but in recent years, with the return of labor force, land, energy, environmental protection and other factors of production cost superposition, many shoe enterprises in Wenzhou have been struggling, and some shoe enterprises have moved to Southeast Asia, or Henan, Jiangxi and other inland provinces. Nevertheless, for individual entrepreneurs like Zhang Li, what is most concerned now is the inventory problem of shoe factories. < /p >
< p > < strong > > a href= "http://www.91se91.com/news/index_c.asp" > cotton shoes < /a > unmarketable < /strong > /p >
< p > western suburb of Wenzhou, a small town called Shuang Yu is known as the "shoes capital of China". < /p >
< p > walking on the main road of the park, both sides are intensive shoe factories. According to the park managers, Shuang Yu has formed three main industries, including leather, leather shoes and leather goods, and leather and chemical, shoe materials and other relatively complete shoe leather industry chain, about 4500 shoe factories. At rush hour, this number has nearly 6000, and the number of employees is 350 thousand. < /p >
< p > > "48 yuan for children's shoes and 98 yuan for leather shoes". In front of many shoe factories, low priced shoes are placed on the spot. From the price point of view, these fashionable shoes are much cheaper than the shoe stores outside. "It can be sold a little bit," a resident official told reporters. These are all stock shoes, and the company's cotton shoes are not sold out. < /p >
< p > Zhang Li's shoe factory is located in the two phase of the double shoe shoe market. Her headache is also a stock problem. Recently, news about Wenzhou's brand shoes, leather shoes and shoes in the domestic market has been seriously unsalable, and great efforts have been made to promote sales. < /p >
< p > Zhang Li's stock anxiety is not an example. AOKANG international shoes AOKANG is one of the most popular brands in the men's shoes market. In its mid 2013 earnings report, it also pointed out that in 2013, for the footwear industry, it is facing a more challenging year. The consumer market is in a bad mood, consumer confidence is showing a downward trend. E-commerce, shopping centers and other new retail channels divert consumer groups. The footwear industry as a whole has slowed down, inventories have increased and profits have declined. < /p >
< p > Zhang Li admitted that her company's sales of cotton shoes in 2013 were only 60% of the same period in 2012. Wenzhou Huamei shoes company, which is the two phase of shoes, is making efforts to expand the sales channels for the coming year. The company's front door is covered with bright colors to welcome distributors and agents from all over the country. < /p >
< p > "in order to reduce the < a href=" http://www.91se91.com/news/index_c.asp > inventory < /a >, shoe factories continue to reduce the threshold of agents, transform to online retail, such as sinking area proxy, the original agent centralization at the provincial level, as long as we find a provincial agent, now we must sink to the municipal level, even district and county level. In the interview, the shoe owner of Shuang Yu Yu shoes complained. < /p >
< p > above shoe factory responsible person said, now directly sank to the district and county level, the intermediate link agent "Exploitation" reduced, the price is also reduced, the original pair of shoes to sell 150 yuan, now sell 100 yuan, shoe factory by reducing the price to stimulate market consumption. < /p >
< p > < strong > Wenzhou shoes industry lingers forward < /strong > /p >
< p > unlike Zhang Li's shoe factory, which is mainly based on the domestic market, Wenzhou mayor FA Xiang Shoes Co., Ltd. mainly deals with export trade. The current industry inventory dilemma also brings inspiration to these foreign shoe factories. < /p >
< p > according to the data provided by Zhou Jiandong, chief consultant of Wenzhou Dingli brand management consulting organization, since 2013, the "double 11" has so far closed about 7000 kinds of footwear entities in the whole country. At present, the footwear industry is facing enormous pressure on inventory. Taking Taobao as an example, behind the sales of 36 billion yuan of "double 11" in 2013, it may have left 80 billion yuan in stock, of which about 30 billion yuan is footwear products. < /p >
< p > for Wenzhou, according to incomplete statistics, its production accounts for about 25% of the whole country. If these inventory can not be processed, on the one hand will affect the local shoe factory's capital return, on the other hand, these stocks will become worse in the coming year. < /p >
Mr. P, who is engaged in "a href=" http://www.91se91.com/news/index_c.asp "> shoes production" /a "and trade for more than 20 years, is currently the deputy general manager of the footwear industry. This shoe factory is located in block 16, phase two of the shoe city industrial park. It is a growing small and medium-sized enterprise in Wenzhou. It mainly produces all kinds of high-grade leather shoes, sports shoes, casual shoes and so on. It has an annual average of 2 million 400 thousand pairs of orders, mainly for the United States and France customers to make order production. < /p >
< p > Mr. Liao told reporters that in recent years, many practitioners who worked in shoe factories came out to run factories alone, resulting in increased production capacity. At the same time, anti seasonal production with foreign trade can effectively avoid high inventory, and more domestic production is seasonal production. As the shoe factory adopts mechanization, the production cycle is greatly shortened, and two or three days can produce seasonal shoes. The increase of factory owners and shortening of production cycle and other factors have increased the capacity of the industry, but the capacity of the market is limited. At present, the supply of the whole market exceeds demand. < /p >
In the face of this predicament, Mr. Liao said that his company has been trying to compete in the differential competition, including increasing foreign trade orders, reducing costs, and making shoes with relatively higher gross margins such as leather and natural skin. P < /p >
< p > official data show that in 2011, the total output value of Wenzhou shoe leather industry reached 83 billion 80 million yuan, an increase of 6.51% over the same period last year, and 83 billion 200 million yuan in 2012, an increase of 0.21% over the same period last year. In 2013, the total industrial output value was 85 billion 200 million yuan, and the growth rate was 2.34% over the same period last year. < /p >