Luo Wenliang: Enterprise Management, Excellence Is The King'S Way.

< p > when it comes to Saint West, we have to mention Luo Wenliang. In Hunan, the "a target=" _blank "href=" http://www.91se91.com/ "> clothing < /a > resources relatively barren land, in 1989, Luo Wenliang made a red scarf from scratch, and later pformed to do western trousers processing. His venture made nearly 20 trousers enterprises in Hunan Ningxiang County, where Saint West was located, once known as" Ningxiang trousers phenomenon ".

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More than 20 years later, now stands in the suburb of Changsha, Hunan. It is a modern fashion industrial park with an investment of 540 million yuan and covers an area of more than 400 mu. This is Luo Wenliang's "happiness paradise" for employees and themselves to seek happiness. It is also the starting point for the construction of the global brand of Saint West International Fashion menswear.

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< p > < strong > fusion of international trends and create "master style" < /strong > /p >

< p > when the local enterprises in Ningxiang are still doing the processing of trousers, Saint West has developed from the brand of trousers to a full range of men's wear brands.

At this time, Luo Wenliang realized that the lack of clothing resources in the central part could not satisfy his dream of developing the brand. It was time to "go out and come in".

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Before and after 2001, Luo Wenliang reached a cooperation intention with Mr. Danny Falai from France. Saint thei is one of the earliest companies in China's clothing industry to sign the international a target= "_blank" href= "http://www.91se91.com/" and the designer /a.

Due to Danny's accession, Saint de West successfully designed and developed a series of products that meet the needs of the Chinese market, and integrated the culture of East and West, greatly enhancing the taste of the saint's west brand.

At the same time, Saint West has expanded from the original single product with trousers to high-end leisure business suit, sweater, leather goods and other men's clothing products.

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< p > 2009, Luo Wenliang re adjusted the brand positioning, and further refined the brand positioning to fashion business men's clothing.

In 2010, Luo Wenliang invited Kobayashi Unori, a famous Japanese designer, to create and serve internationally renowned brands such as UKLABLE and BOYCOTT.

He joined the team to achieve the brilliant combination of top teachers in Europe and Asia, and create the "master style" of Saint West, leading the new trend of international fashion business.

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< p > French designers have been working together for ten years, and the Japanese design team has been working for three years.

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< p > < strong > invite Korean MD experts to import the whole industry chain management mode < /strong > /p >

"P", Saint Delhi fashion business men's clothing, after blending French elegance and romance and Japanese refinement, put the perspective on Korea, another fashionable birthplace in the world recently.

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The trend of fashion and fashion in Korea is at the forefront of the world. However, Luo Wenliang's vision has not focused on Korean wave, instead, he has turned to the relatively short field of Chinese clothing enterprises -- MD.

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< p > "the first lesson that Japanese designer Kobayashi Unori gave to Saint West is MD."

Luo Wenliang said, "in Japan, MD is the best partner of designers. Positions are just as important as designers. They are one of the indispensable posts for large garment enterprises."

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< p > MD is in the position of general manager in a clothing brand. It is responsible for adjusting business and communication among experts in the enterprise.

MD planning is the earliest link in the whole design management process. First, we should collect the popular information from the consumer market, and then provide the designer with a view to planning the development of the whole season after combining the product status of the enterprise. MD is also the last step. At the end of the season, how to deal with the inventory, combine the annual inventory with the new stock in the next season, and make the selling rate of the enterprise product reach the best.

MD is a whole process operation, and is the master controller of R & D, production and sales process.

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< p > at present, there are relatively few enterprises with mature MD positions in China's garment enterprises, mainly due to the extreme shortage of professional MD talents. At present, most of the domestic garment enterprises are mainly led by design directors.

In 2011, Korean MD expert Mr. Qiu Jing Zhi came to Santa De to train his employees. He formally signed Qiu Jing planting, and imported the MD system which has been relatively mature in Korean clothing enterprises.

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< p > this time, Luo Wenliang not only puts Saint trendy on the fashion coat, but gives Saint de si a strong driving "inner core".

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< p > < strong > win all the people, Saint West, play the combined boxing < /strong > < /p >.

< p > If a keyword is used to describe what Luo Wenliang wants to do in 2012, it is "progressive".

The leading design, strong channel management, scientific management, and MD oriented enterprise management mode are the inner skills of Saint's company in the next 2 to 3 years.

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"P >" three foreign aid responsibilities have different emphasis, French style of management, provide fashion trends, excipient material selection, plate type.

The Japanese design team is responsible for the control of specific styles and production processes. The Frenchman is the artistic director, the Japanese is the design director, and South Korea MD is the perfect combination of design and marketing, reversing the design from the perspective of customers, and the different needs of different customers at different times. The design director puts forward a plan to perfect the combination of design and market.

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"P >" Korean MD experts really came to the enterprise work, only to find that the previous understanding is not so thorough. The enterprises put forward by MD are doing, but no system has been formed.

The introduction of MD system can be regarded as the upgrading of enterprise management system.

Luo Wenliang said.

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< p > Sheng De Xi was first built by production, and later pformed into a brand oriented enterprise. This time, the MD system was introduced into Korea, and the management of the whole chain was implemented through establishing and improving the sales management system and constantly improving the production and sales rate and the selling rate.

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< p > Luo Wenliang thinks that doing business is not just pursuing profit maximization. The most valuable and meaningful part in the process of enterprise is to realize the sustainable development of an enterprise and assume responsibility for employees and society.

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< p > the practice of enterprises over the years has proved Luo Wenliang's philosophy of operation. In 2011, sales of Santa Fe reached 1 billion yuan, and the target sales amount in the next 3 to 4 years reached 1 billion 500 million yuan.

Saint West is not China's largest a href= "http://www.91se91.com/news/index_f.asp" > men's wear > /a > enterprise, nor is it the highest sales enterprise. Luo Wenliang purposely does not pursue rapid development. He wants to be a good company, good boss, produce good products, let saint's products as art works, and make employees and agents happy.

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