Enterprises Such As Shoemaking To Fight Domestic Demand Are Not Overnight.

From export to domestic sales, in addition to finding out the location of products and opening up sales channels and building brands, there is no doubt that we need strong financial strength as support.

The potential of domestic demand should be completely released. Obviously, we need a process.

For some small and medium enterprises whose financial strength is insufficient or cash flow is tight, based on the consideration of cash flow safety, the best way to survive the winter is to preserve their strength and wait for spring in the coming year.

In the war of domestic trade, as the demand for international market is declining, opening up the domestic market is likely to be an important magic weapon for foreign trade enterprises to overcome difficulties.

Recently, the officials of the Ministry of Commerce encouraged the domestic trade enterprises to purchase export commodities and foreign trade enterprises to open up the domestic market at the forum held by the representatives of the foreign trade enterprises at the Canton Fair.

Jiang Zengwei, Vice Minister of Commerce, pointed out that in the face of the current economic development situation, enterprises should speed up their pformation of ideas, establish and innovate the docking mechanism of internal and foreign trade enterprises. China's export commodities are of good quality and excellent prices, which are favored by foreign businessmen, and there are also demand for these products in the domestic market, but some export commodities can not be bought in the domestic market.

With the advance of modern marketing mode, the traditional marketing mode of domestic trade should be constantly reformed.

During the Canton Fair, many trade groups organized the domestic trade enterprises to conduct an inspection of the Canton Fair.

Guangdong has actively guided a large number of processing trade enterprises to the domestic market.

In August this year, 11 provincial departments jointly issued the "guidelines for the pformation of raw materials processing enterprises in situ". More than 4.8 processing trade enterprises can pform their production areas into foreign-funded enterprises and obtain the right to sell domestically.

The Ministry of foreign trade and economic cooperation assists enterprises in upgrading and pforming domestic products without ceasing production.

There is still more demand for domestic market, but many foreign trade enterprises still have doubts about fighting for domestic sales.

Mr. Yan, director of Hongkong unification products, told reporters that he was not familiar with the domestic business environment, so that he would not consider the mainland market for the time being.

"European and American guests are honest and trustworthy. As long as my products are of good quality and creativity, they will be able to produce at full capacity after receiving orders.

But to do domestic sales is to get through the interpersonal relationship, as well as a variety of market development costs, these are very troublesome.

On the other hand, it is difficult to create a brand in the process of pformation and to establish a sales channel.

The person in charge of a furniture export enterprise in Dongguan told reporters that if he wanted to enter large domestic stores, he would have to pay a lot of overhead fees, promotion fees, promotion fees, etc., and deal with some "hidden rules".

In addition, there should be dedicated people to make brands and channels to deal with all kinds of affairs.

In order to help foreign trade enterprises break through the plight of capital, brand and channel, the government is also actively making plans.

Not long ago, the Guangdong provincial foreign trade and Economic Cooperation Office issued the "guiding opinions on promoting foreign investment and processing trade enterprises to expand domestic sales", and put forward financial incentives for domestic tax payers and foreign investment and processing trade enterprises that founded domestic brands, hoping to encourage more export enterprises to attack domestic market.

The foregoing document points out that, in view of the channels and brand problems that enterprises are worried about, every place will guide and encourage foreign investment and processing trade enterprises to produce products that are marketable in the domestic market through general trade mode, gradually establish domestic marketing and logistics system, create domestic brands, and organize and guide enterprises to participate in domestic exhibitions and exhibitions, so as to provide a good display and service platform for the products to enter the domestic market.

Moving from export to domestic market is not only necessary to identify the product positioning, but also to open up sales channels and build brands. Undoubtedly, we need strong financial strength as support.

Some small and medium enterprises with insufficient financial strength or tight cash flow circulated the saying that "no pformation is waiting for death, pformation is death".

For them, the best way to survive the winter may be to preserve their strength and wait for spring in the coming year.

"Transformation is not easy. When there is no business, rest and rest is important."

Dongguan Changan Yi Nen hardware machinery factory, Mr. Quan said in an interview with reporters.

Our factory is mainly engaged in the production of paper machinery and equipment, and is a small private foreign trade enterprise.

As customers are mainly developing countries such as Macedonia, Pakistan and Malaysia, the financial crisis did not have much impact on the volume of orders. However, the depreciation of the US dollar and the appreciation of raw materials led to a substantial increase in the cost, while the selling price did not go up.

For cash flow security considerations, there is no intention of pformation in the near future.

"We are ready to cooperate with a listed company in Malaysia in August, but they have been considering investing in our equipment on the basis of the current price of raw paper, and after the price goes down.

Now in the face of the financial crisis, their stock market has dropped and investment has been more cautious.

If we postpone this way, we may have to wait until next spring. What we can do is to get through this time. "

According to the insiders, according to international experience, the collapse of enterprises during the recession will generally go through three stages.

The first stage is the collapse of some small and medium-sized enterprises. The second stage is that some large enterprises are in a chain of financial difficulties and collapse. The third stage is due to the debt crisis caused by these enterprises' bankruptcy, which has led to bankruptcy and bankruptcy.

In such a situation, if there is not enough capital base, indiscreet investment expansion will accelerate the death of enterprises.

E-commerce opens up new markets under the shroud of "cold winter". The volume of foreign trade orders of the 104th Canton Fair is not optimistic, but the B2B platform companies such as Alibaba, etc., are bustling and fighting against the market.

Alibaba launched the first aid winter plan to help SMEs to "survive the winter".

Zhao Hongtao, sales director of Alibaba Guangdong branch, said at the conference that many small and medium-sized enterprises on Alibaba platform have begun to get more purchase orders from emerging markets such as Russia, Brazil and India.

In order to better help SMEs develop the international "blue ocean" market, Alibaba also set up branches in Europe, Japan and India to actively explore the European market, the Japanese market, the Middle East market and the India market.

In mid October, Alibaba jointly held the Peru Lima chamber of Commerce and the Consulate General of Peru in Shanghai jointly held the Peru buyers' procurement negotiation conference in Shanghai, attracting more than 10 importers and exporters of Peru's various industries. The procurement scope covered agriculture, machinery, minerals, construction, food and other industries, and a total of more than 60 Alibaba Chinese suppliers were selected in advance by Peru buyers.

Statistics show that in 2007, China's foreign trade volume to Europe increased by only 29%, while the United States increased by only 14%.

But trade between China and Russia increased by 90% in 2007 compared with the previous year and 65% in India.

On the other hand, the renminbi appreciated against the US dollar, but also depreciated 2% against the euro, and the Japanese yen depreciated more than 4%.

Alibaba CEO Wei Zhe said that although demand in the US and Europe is weakening, the demand of other countries, especially in the Middle East and Southeast Asia, has not been greatly affected. It is just that the simple manufacturing opportunities that have been on the top of the scale have become more and more difficult to find. However, the new product segmentation or industry segmentation may lead to new business opportunities.

Foreign trade enterprises are cautious about preventing bad debts. Besides the difficulty of receiving orders, the situation of foreign trade enterprises being defaulted is becoming more and more serious. Because European and American importers have difficulties in bank loans, they directly lead to credit or even bad debts.

China Export and Credit Insurance Corp is the largest policy export credit underwriting company in the country. In the first half of this year, it insured US $about 3000000000 in exports to the US, most of which were accounts trading. Meanwhile, it received $more than 100 million in damage reports and 3.3% in bad debts, an increase of two times compared with the same period last year.

Insiders said that, because more than 90% of Chinese export enterprises failed to handle export credit insurance business, they could only be resigned to the risk of collecting accounts. The actual situation of domestic enterprises exporting bad debts to the United States was likely to be more serious than those mentioned above.

Export credit insurance is a widely adopted policy financial instrument supporting the development of foreign trade in developed countries. It started late in China. It was not until December 2001 that the State Council approved the establishment of a China Export and Credit Insurance Corp specializing in policy export credit insurance.

At present, most of China's foreign trade enterprises are relatively weak in preventing sub-prime mortgage crisis, and many enterprises have not paid enough attention to it.

In the interview with reporters, some foreign trade executives said that they were worried about the safety of collecting money. They were stepping up their payments and refused to pay outside the wire. However, they never thought of buying credit insurance to avoid risks.

"One does not want to add new fees. Secondly, credit insurance companies are not interested in small businesses like ours."

It is understood that the threshold of China's credit insurance companies on the scale of insurance business is more than $5 million a year.

In this regard, professionals remind enterprises to strengthen risk awareness, fulfill their obligations in accordance with the contract, deliver goods according to the contract stipulations, guarantee quality and quantity, and do not change the contract according to their oral request, because the buyer is an old customer.

In addition, we should pay close attention to the global economic trend, especially the great impact of the subprime crisis on the United States and the surrounding countries and regions. We should strengthen contacts with overseas customers, make full use of credit investigation, internal information exchange, participate in exhibitions, visit customers, etc. to track the dynamics of overseas customers' credit, and strengthen the tracking and demanding of export accounts receivable. If there is any abnormal situation, we must intervene as soon as possible, deal with them as soon as possible, and not be lucky. We should strengthen the management of Internal contracts, and keep the information, such as e-mail, correspondence and other information, especially written information, in order to be verified when problems arise.

Enterprises are looking forward to the government's "profit market". Most processing trade enterprises have low credit rating, weak ability to resist risks and difficulties in financing.

At present, the government is also introducing relevant policies to help. Eligible enterprises can actively focus on policy trends and strive for loans or subsidies to tide over the difficulties ahead.

Take Dongguan as an example, the Dongguan municipal government announced that it would subsidize small and medium sized enterprises by 1 billion yuan. In October 28th, the joint meeting of the party and government of Dongguan was discussed on the specific usage of 1 billion yuan. The 1 billion yuan was mainly used in two channels, that is, the discount on the loans of small and medium enterprises, and the risk compensation for the bank lending and the Guarantee corporation loan guarantee.

Enterprises that are benefited from the 1 billion yuan support plan need to meet three conditions: first, they must conform to the standards of small and medium-sized enterprises or the processing trade enterprises. Secondly, they must be registered in the business sector of Dongguan municipality and have independent legal person qualifications or pay taxes in Dongguan. Besides, there is no bad credit record for enterprises.

Zhan Wenguang, director of the Dongguan Municipal Finance Bureau, revealed at the meeting that the specific usage of the special funds of 1 billion yuan mainly includes setting up enterprise loan interest discount fund and enterprise loan risk compensation, the former being directly given to the enterprise, the latter to the bank or Guarantee Corporation.

In terms of discount, from October 1st this year to the end of next year, the new loan from the bank will be subject to one-year interest discount. The loan period will be less than one year, according to the actual time, more than one year by year. At the same time, the discount rate for a single enterprise will not exceed 500 thousand yuan.

The interest or all of the money is borne by the municipal finance, or most of which is borne by the municipal finance, and the small portion of the town's financial burden will ultimately be finalized.

The risk compensation is extracted from the 1 billion yuan by the government in accordance with a certain proportion of the new loan, and is deposited in the financial account opened by the Municipal Finance Bureau in the lending institution, which is used for compensation to the credit institution as a risk loss.

For banks, the extraction ratio is new loan.