Adidas Compete For The Naming Right Of Nest 70 Million Yuan Per Year.

Before the p a href= "http://pop.sjfzxm.com/popimg/fz/index.aspx" > bird nest "/a", there were more than 10 famous Chinese and foreign enterprises participating in the title competition. Lenovo Group, Coca-Cola and Adidas were the three most popular ones.

A person familiar with the industry yesterday revealed that the final naming right may be spent on Adidas, which is priced at 70 million yuan per year, but no clear response has been received.

Let's look forward to who we are going to spend.

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< p > daily economic news February 25th, the annual operating cost of the nest is about 150 million yuan.

Since last year's "eleven" so far, the bird's nest has received 3 million 80 thousand tourists.

According to the admission fee of 50 yuan / Zhang, the total tourism revenue is about 154 million yuan.

This is the largest source of income for the bird nest.

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P, known as the "most valuable real estate in the world" nest, will be fully pformed in 2009.

The daily economic news learned from the Beijing tourism administration that the bird's nest will become a multi-functional industrial base with high-quality tourism, high-end performances and large-scale cultural and sports events.

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< p > reporters also learned that the last naming right of bird nest may be spent on Adidas.

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< p > tourism is the main source of income now < /p >

< p > the annual operating cost of the nest is about 150 million yuan.

As a tourist attraction in Beijing, the bird's nest has received 3 million 80 thousand tourists since last year's "eleven".

According to the admission fee of 50 yuan / Zhang, the total tourism revenue is about 154 million yuan.

Yang Yuying, head of the bird nest, said that tourism revenue is currently the largest source of income for the nest.

Commercial performances will become another major source of income for the nest.

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< p > > a href= "http://xm.sjfzxm.com/" > bird nest < /a > currently performs two performances: the large-scale children's musical drama of June 1st this year, and Zhang Yimou's grand opera "Turandot" on August 7th.

Yang Yuying said that the bird's nest wanted to perform high-quality performances, and generally performed 10 performances a year.

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< p > for the controversy over ticket prices, Yang Yuying suggested no price cuts.

The problem is not that 50 yuan tickets are high or low, "she said." the next step is to let the contents of the nest be worth the money. "

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< p > the naming right competition is intense. < /p >

< p > Olympic Games Park Management Committee responsible person said, "only by hosting sports events and visiting ticket revenue, basically can not maintain the normal operation of venues."

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< p > in addition to commercial performances and tourism revenues, the sale of naming rights is also considered a good recipe for the nest's "survival".

Beijing Sport University professor Lin Xianpeng, executive director of the Beijing Olympic Economic Research Association once pointed out that whether it is the bird's nest or the water cube, it is hard not to lose money if it does not sell the naming right.

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< p > Li Aiqing, chairman of Beijing state owned Assets Management Co. Ltd., said before considering the unacceptable psychology of the masses, the bird nest and water cube will give up a large part of its commercial operation means. Therefore, it is not for the time being to consider the naming of the bird nest and water cube as enterprises.

But according to Yang Yuying yesterday, the company will launch market research in the near future.

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Before P, more than 10 famous Chinese and foreign enterprises participated in the title competition. Lenovo Group, Coca-Cola and Adidas were the three most popular ones.

Yesterday, a person familiar with the industry revealed that the final naming right could be spent on a href= "http://www.91se91.com/news/index_x.asp" > Adidas < /a >, with a price tag of 70 million yuan per year, but no clear reply has been received from the relevant departments.

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< p > it is reported that the CITIC consortium with the right to operate the nest for 30 years will also invest about 3000000000 Yuan in the operation period. If the cost of building the bird nest is 3 billion 500 million yuan, the investment close to 6 billion 500 million yuan will be recovered in 30 years. In Yang Yuying's words, it is hard to say whether the cost can be recovered in the end.

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< p > Lin Xianpeng told reporters that it is unlikely to make money by performance, and that tourism revenue can not last too long. The sale of naming rights is an international practice. Luxury boxes are also ways to make money.

But the biggest difficulty in running the bird's nest is the lack of "chain of activities", because the domestic league is less.

Only when the "activity chain" is enough, can 150 sets of luxury boxes and naming rights be sold at a good price.

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