A Week Of Hot Shoe Market Review (February 7Th -2 14)

< p > < strong > key words: 2014 Sochi Winter Olympic Games < /strong > /p >

< p > with the opening of the 2014 Sochi Winter Olympic Games, Xi Jinping put forward two points, one of which is "to classify and guide, to start from the doll, to raise the level of competitive sports in a down-to-earth manner, to carry out mass sports and to move forward from a sports power to a sports power".

It can be seen from the statement that the decision-making level may promote more vigorous national sports. Therefore, the Winter Olympic Games will offer a big change in the local sports brand.

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"P" [comment] once upon a time, the domestic sporting goods brand enterprise was less than a href= "http://www.91se91.com/news/index_c.asp" > shoes and clothing industry < /a > the most "proud" and the fastest growing industry, occupying half of China's footwear industry.

However, in recent years, the sports industry has been forced by a large number of factors such as market expansion and overcapacity.

Today, the sports industry has been very tired. After the wind and rain, it was finally found the rainbow in the opening of the Winter Olympic Games. In 2014, the sports brand should also take the product as the core, win the product with its characteristics, avoid homogenization competition, and at the same time, pay attention to changing the original wholesale mode and reducing the channel level.

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< p > < strong > [keyword] Subway contains < a href= "http://www.91se91.com/news/index_c.asp" > sole > /a > composition < /strong > /p >

At the beginning of the new year, foreign fast food Subway was plunged into a food safety crisis due to its inclusion of azo two formamide (Azodicarbonamide). According to foreign media, the ingredient is usually used as raw material for rubber soles and yoga mats.

In response to the incident, Subway China responded by official website that there is no such ingredient in bread in China.

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In fact, many food additives are controversial, but people and consumers are disadvantaged groups. They may not be able to participate in the formulation of standards and do not understand chemicals. Some experts and enterprises may kidnap P standards.

This is what we are most worried about at the moment.

American enterprises have strict control, while Chinese enterprises do not have self-discipline.

The detection methods are also backward, and enforcement is not strict enough, resulting in many illegal and excessive food additives in products.

Food and drug supervision and administration departments should intensify efforts to investigate and deal with the source, and enterprises should be self disciplined.

The enterprises with real problems should be exposed in time and punished severely.

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< p > < strong > [keyword] < a href= "http://www.91se91.com/news/index_c.asp > > shoe enterprise pformation < /a >" choke water "< /strong > /p >

< p > since the financial crisis in 2008, many foreign shoe companies have been trying to walk on two legs, due to the weakness of foreign markets.

However, there are few shoe companies that can make a big difference in the domestic market, and even some enterprises are careless.

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As we all know, our export and foreign trade shoe enterprises have been carrying the cross formed by increasing manufacturing costs and heavy channel costs. Many export oriented shoe enterprises expect to have a way out on the domestic market, but the result is deeper encirclement in P.

At present, the shoe enterprises that expand domestic sales, the most urgent thing is to stabilize export sales, reduce unnecessary expenses, stop the domestic business without profits, do not blindly open up new businesses, and wait for the opportunity to mature before considering other businesses.

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