YISHION Product Serialization Provides Overall Matching

YISHION: product serialization provides the overall match interview: Ceng Weijun, assistant chairman of YISHION group, because YISHION is mainly domestic, under the global economic downturn, YISHION has not been much affected.

From the end of the third quarter of the order, the order volume increased compared to the same period last year.

At the beginning of this year, we strengthened our brand building.

This is manifested in the serialization of products, the upgrading of brand image and the adjustment of management system.

For example, in terms of products, we have adapted from the previous single mass leisure products series to include children's clothing, leisure, business, sports and other products.

The overall brand image is fresh, free and young.

Among them, the business product series aims at successful people, and the design style is mature and steady on the basis of leisure.

In addition, we also added shoes, socks, headwear, jewelry, belts and other accessories series to the product development. The purpose is to cover every aspect of consumer life and provide the service concept of the overall dress matching.

The serialization of products will inevitably require the expansion of the design team strength.

At present, "YISHION" is the more than 500 person design team led by the famous designer Liu Yang.

In order to better stimulate the designers' innovative ability, "YISHION" must organize the design team to go abroad to explore the wind and explore the market.

In addition, the salaries of designers are directly linked to the sales of clothing designed.

In the brand image, "YISHION" has increased the promotion of the store image.

"YISHION" requires that the new store area must be more than 300 square meters this year, and the whole store image, service measures and after-sales service have been improved.

Now, YISHION has more than 3000 stores in China and 90% franchisees.

In order to better display the brand image, "YISHION" has set up nearly 3000 square meters brand image shop in some window cities.

In the management system, from management staff to workshop workers, we have to carry out job training every month.

Whether it is external experts or professional technical training, training has strengthened the quality of employees.

In order to better communicate with the international community, with the advantage of Humen's proximity to Hongkong, YISHION set up an office in Hongkong with the aim of actively expanding its overseas market.

At present, "YISHION" has 150 stores in Malaysia, Vietnam, Singapore, Indonesia, Jordan and other Southeast Asian markets.

YISHION has participated in the Humen international fashion fair since the second session. It feels that the Humen Fair has more and more booths.

Remember, we first booked two booths, and now we will take ten booths a year.

YISHION's style of exhibition this year is mainly based on refreshing, natural and environmental protection.