Max Mara: The Ambiguous Derivation Of Art And Fashion

Brief content: in this consumer society, the boundaries between art and fashion are increasingly blurred, and top fashions and luxuries are also exquisite works of art.

Architectural designer Eko Milele has set a touchable fashion feast for his Max Mara coat exhibition by his unique concept.

The luxury of Art -- the fashion extension of art, the invasion of consumption era and multiculturalism, has accelerated the dubious process of fashion and art, wandering between popular fashion and mainstream art, and being placed in the luxury of luxury and fashion elements. You will find that art is in front of you, and every luxury is an artistic symbol.

In this consumer society, the boundaries between art and fashion are increasingly blurred, and top fashions and luxuries are also exquisite works of art.

The visual feast of designers of high fashion shows us the rich expression of different levels of art.

Ms. Coco Chanel once said, "fashion is fleeting and style is perpetuating."

This great woman who advocates style is positioning herself with "neither nostalgia nor vanguard", and "my style walks with life" seems to be her natural inspiration.

Karl Lagerfeld, the design master, thinks, "the best thing about fashion is its fleeting character."

No matter how the two artists define fashion and style, they have unwittingly completed the pformation from fashion to art.

A spiritual declaration of a coat: "the coat is what women wear outside, and is their first coat."

A coat is a decoration for women to go out, and it is also a protection. "

Max Mara family leader Luigi Maramotti (Luigi Maramotti) interpreted the meaning of coats in this way, and the reply of MS Coco Chanel was more sublimated: "every dress has its logic, and respect for this logic is necessary."

Recently, "COATS!"

Max Mara, Italy fashion 55 years "exhibition, following the Berlin cultural center and the Tokyo Sen art gallery, Japan, has marching the pace of global tour to Beijing. At the China Art Museum, a beautiful journey of Max Mara logo coat with unique Italy flavor has been launched.

The many meaningful designs in Max Mara's brilliant experience not only became the fashionable memory of the autumn and winter in 2008, but also became a warm artistic journey through time and space.

As one of the world's leading fashion brands, Max Mara was founded in 1951 by Mr. Achille Maramotti.

Since then, family business has been inherited from Luigi, Ignazio and Maria Ludovica, and has been inherited so far.

Max Mara has a strong spirit of realism and a comprehensive fashion thinking, so it can always grasp the principles and key points of distinction: noble quality, rich style and style, and precise customization for industrial production.

The artistic value of its brand creation is far beyond the original idea. The so-called "101801" classic camel wool cashmere double breasted coat, from the hand of the famous French designer Anne Marie Beretta, has been miraculously endowed with life by him. It has left the fashion and exists alone in an artistic manner. As MS. Chanel said, the coat is logical and soul.

"Fashion feast" in the name of overcoat, "through design, visitors can be closely related to fashion and culture."

The difference between fashion exhibition design and other exhibitions is that there are real historical stories and cultural backgrounds that need to be communicated with visitors.

Architectural designer Eko Milele has set a touchable fashion feast for his Max Mara coat exhibition by his unique concept.

In the exhibition hall of the Chinese art gallery, designers made use of lights, corridors, draperies and multimedia devices to cut space, creating a 850 square meter time platter, which inlaid various periods of clothing, manuscripts, photography, print and images, interlaced with light and shadow, so that the observers were placed in the mysterious fashion maze.

The exhibition is divided into five parts. In the theme of "origin: 50s to late 60s", the history of Max Mara is reviewed in chronological order.

On the side of the first type of coats, 5 super books are arranged along the wall. These books can be turned into "books" which contain all kinds of selected materials: photos, sketches, image data and text contents. In the fashion and publishing media 70s theme, a database is reproduced for visitors.

The walls were covered with bookshelves, displaying fashion models and original classical books.

The mirrors on the ceiling create an infinitely extending space height. Visitors are entering a special and unusual space. The wallpaper in the space is made up of magazine pages. "Creativity: 70s to 80s" Theme Pavilion conveys a strong link between Max Mara and creativity and art. The famous Max Mara famous styled coat 101801 is shown there; the "globalization image: 90s" Theme Pavilion shows the works of famous fashion photographers, such as Sarah Moon, Peter Lindbergh and Max Mara.

Fashion is such a magical power, it will sublimate its own art, no traces, jump off the fashion, dazzling, enviable.

From the birth of Saint Laurent's Mondrian dress, the birth of Max Mara's classic double row buckled wool wool cashmere coat, one after another, the artwork of superb work has not only witnessed the development of the fashion industry, but also witnessed the development of the times and trends, enabling us to enjoy the colorful feast of fashion art in this diversified era.