Edge Culture Swept Asian Basketball Shoe Circles

Pick up: in the late 90s of last century, the magazine "popular cool city" first brought Japanese street trend magazines to mainland China.

At that time, what is the most popular, from the first page of the introduction of Air Jordan 13 can be a bit of an introduction.

It is not Japan to say that if it is the origin of Asian basketball shoe culture.

In the late 90s of last century, the magazine "popular cool city" brought the Japanese street fashion magazines to mainland China for the first time.

At that time, what is the most popular, from the first page of the introduction of Air Jordan 13 can be a bit of an introduction.

Among them, there is a comparison of the street racket of Air Jordan 1-12. At that time, the popularity of basketball shoes in Japan can be seen on those films.

Now in a certain city in China, it is not so easy to stand in the street and meet people who wear 1 to 23 generations of Jordan shoes.

Over the past decade, Tokyo's streets and the style of the popular cool city have changed dramatically, and the basketball shoe has been the focus of the world.

In the streets of Tokyo, you can hardly see the basketball courts everywhere like New York. It is also rare to see a young man wearing the latest style of basketball shoes walking on the street.

It can be said that over the past decade, the culture of basketball shoes in Japan has been as light as pencil, and rubbed with rubbers. Don't forget that when Jordan returned to the world for the second time, there were two regular matches in the bulls in Japan, which is quite different from the NBA China competition held in recent years.

It's just a pity that everything goes with the wind.

In 1997, the ingredient "Shui Ling Ling" should be said that a sign of the popular vane in Japan was converted in 1997.

Around 1995, it was a time when Japanese young people followed Hi-Tech best.

Among them, Air Max 95 is the most important.

This pair of sneakers, which have been on the track for 13 years, have been temporarily suspended for a while due to Nike's promotion of Air Max 90. It should be said that in the 13 years, Air Max 95 earned money by using the Max air cushion of the front and rear palms for Nike.

The situation of basketball shoes in the same period is also reflected in the "cool city". In addition to the Air Jordan that has always been very popular, the products of Air Pippen, Air Penny, as long as they seem to be high-tech, are generally better products sold by stores. Therefore, at that time, Reebok and Adidas also launched their own latest technology. Regardless of whether there is real innovation in technology, the most important thing is to feel the appearance of technology, which is a necessary guarantee for the realization of sales goals.

What we need is not the dominant culture of certain culture, nor the unified street culture. It is the most joyful thing to make everyone enjoy himself and dress himself up.