Shanghai Textile Group Restores Its Youthful Vigor And Reputation.

< p > "Shanghai Textile Group has deep understanding and continuous operation of brand culture construction for many years.

Through meticulous cultivation and continuous innovation, the excellent cultural gene of Shanghai textile has been inherited for hundreds of years, showing the new brand of brand name, technology brand, < a href= "http://www.91se91.com/news/list.aspx Classid=101112107102" > Fashion Brand < /a > "three feet stand up".

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< p > Shanghai textile group insists on "product innovation, marketing innovation, integrated innovation" as the driving force, and constantly promotes the pformation and upgrading of traditional textile products, and a number of famous brands are continuously developing new vitality.

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< p > < strong > the brand name of the time honored brand is young, < /strong > /p >

< p > leading shares have pioneered the new mode of "Shanghai textile brand Street", so that the three brands, such as three guns, conch, min Guang, Phoenix, and so on, have made an overall appearance. This has manifested intensive effects, covering 16 brand streets in Shanghai City, and has set up more than 2200 franchised stores, shopping malls counters and franchised stores in the whole country, and the first tier sales network covers more than 80% prefecture level cities.

Among them, the three gun brand relies on the R & D advantages of the city level technology center and 140 scientific research designers, and cooperates with DuPont, Lan Jing and other world-class fiber manufacturers, and makes great use of new technologies, new fibers, new fabrics and new processes to enhance the added value of the products. It has introduced more than 1000 new products every year. At the same time, new products such as business underwear and household clothing have been developed by consumers. The domestic market share of the three gun brands has been maintained at over 20%, and has been ranked first in the country for 15 consecutive years.

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< p > Shanghai Textile Group's time-honored textile brand also attaches great importance to the use of < a href= "http://www.91se91.com/news/list.aspx Classid=101112107108" > network expansion of < /a > business, and further strengthens the brand synergy effect in the field of electronic commerce.

By the end of November 2013, the total sales revenue of the leading shares reached about 80000000 yuan, an increase of 270% over the same period in 2012. The sales of three gun business operators increased by 500% over the same period last year.

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< p > < strong > the brand of technology is superior to /strong. < /p >

< p > Shanghai Textile Group actively constructs an integrated technological innovation system, integrates scientific research resources of 6 research institutes and 6 centers, and forms a compact research layout structure with scientific research, information, design, testing, engineering and testing as a whole, and introduces over 20 designers from the United States, France and Italy to create a fast reaction production platform for high-grade garments.

The group is committed to building polysulfonamide high temperature resistant fibers and Lyocell environment-friendly fibers with independent intellectual property rights to fill the gaps in domestic textile fibers and break international technical barriers and monopoly.

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< p > Shanghai Automobile Carpet General Factory Co., Ltd. seize the opportunity of rapid development of China's automobile industry, accelerate the pace of new product development, and continuously introduce SCCP brand with market competitiveness.

In 2011, the three breakthroughs were achieved: the output of the car textile interior decoration was 1 million sets and the sales revenue exceeded 400 million yuan to achieve the matching with the international top BMW sedan. The main economic and technical indexes and the social contribution rate were all ahead of the domestic counterparts.

German BMW executives visited the scene dozens of times and concluded that the SCCP brand product is the highest quality product in the country and can replace the famous brand products abroad. BMW's global vice president said: "Chinese enterprises are the same as those in Germany, and Chinese products are the same as those in Germany."

So that enterprises become BMW's first supplier and Design developer of China's first supporting textile interior without foreign investment background.

At the same time, the company used SCCP brand advantage to speed up the pace of expansion, and built 16 supporting factories throughout the country, distributing in Shanghai, Beijing, Changchun, Wuhu, Changshu, Yantai and other places, providing textile interior parts for dozens of cars in more than 10 domestic vehicle factories, becoming the largest domestic automobile interior decoration supporting enterprises in China, and successfully embedded in the large industrial chain of China's vehicle manufacturing.

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< p > < strong > Fashion Brand emerging, < /strong > /p >

< p > > a href= "http://www.91se91.com/news/list.aspx Classid=101112107101" > Shanghai Textile Group < /a > acutely grasps the great trend of Shanghai's development of cultural and creative industries, fully excavates Shanghai's long history and deep cultural accumulation, integrates internal resources, and actively nurture fashion industry, forming the first mover advantage in the process of Shanghai's creation of the international fashion capital.

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< p > Shanghai textile fashion industry development Co., Ltd. takes the responsibility of "weaving colorful and fashionable life" as its responsibility. It persists in building a high starting point for brand building, and builds five main business segments, covering clothing brand, exhibition brand, park brand, media brand and public welfare brand, and boldly exploring and innovating, developing and expanding a series of derivative products and services.

In terms of clothing brand, they strive to build Prolivon and EY two original independent clothing brands.

He is committed to providing high quality clothing, accessories and household products for fashion loving "urban backbone".

Today, many brand stores have been opened in Shanghai Hongkong Plaza, Meilong town square, the first eight hundred partners and other high-end business circles, and are continuing to expand overseas markets.

EY women's clothing brand is a new platform for local original designers. Starting from the research and development of clothing design, it has organized specialized production, supplemented by marketing and logistics support, and entered various terminal sales. It has developed a new mode of commercial brand operation which integrates R & D, production, marketing and promotion, and has a good momentum of development.

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< p > under the goal of jointly promoting the development of fashion industry, 13 Creative Parks under the 4 major brand parks of the textile fashion industry development company also have the main characteristics of brand culture construction. The M50 series is the main fashion culture, while the Shang Loft series is the main fashion lifestyle. The Shanghai International design exchange center is the main fashion designer, the Shanghai international fashion center is the main fashion experience large-scale event and the Binjiang industrial tourism landscape belt.

The serialization of the park location and the serialization of functions symbolized the creativity and vision of each brand's creative park under the development of the textile fashion industry.

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