New Highlights Of ISPO In Germany: Winter Outdoor Events Such As Skiing

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"P", known as the outdoor wind vane, is the perfect curtain call for the 2014 Munich international sports and Fashion Expo.

What will the outdoor world be fashionable in autumn and winter? What extraordinary trends will come out of style, color and category? The reporter interviewed the Tianlun Tian outdoor products Co., Ltd., a href= "http://www.91se91.com/" target= "_blank", "shoes < /a" product development director, Feng Shiling.

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"P > diversification of outdoor sports has injected fresh vitality into the European outdoor market.

Surface movement and navigation (diving, surfing, motorboat, rafting, etc.), land sports and cycling sports, mountain sports and underground sports (skiing, rock climbing, cave exploration, etc.), camping activities and hunting and catering, etc., outdoor sports are diverse, and such diversity also determines the development trend of international outdoor brand.

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< p > 2014, in terms of category, after the public hiking, mountaineering and emerging cycling events, winter outdoor sports such as skiing began to become a new direction for the international outdoor industry. Even the international fashion brands such as ARMANI have launched a series of specialized skiing sports.

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In the German ISPO < a href= "http://www.91se91.com/news/index_z.asp" > exhibition > P, haglofs (Huo Chaigun), Austria's Alto MI, Fischer, Switzerland J Doug Colin and so on have all shown the abundant skiing equipment, and serialization is even more notable.

Feng Shiling believes that outdoor sports and winter sports products will become the new blue ocean of this market segment due to the high profit brought by its high unit price.

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< p > secondly, in terms of style, Europe continues to follow simple and classical design ideas because it is the birthplace of outdoor sports.

Feng Shiling believes that the main reason for the enduring popularity of European outdoor brands is the precipitation of classic factors, mainly reflected in the design style, and constantly polishing the delicate flavor through various details such as products, channels, services and so on. For example, in a design of a ski suit designed by Wolf claw, ingeniously put a skin coat on the coat to achieve the perfect combination of fashion and function. The outer skin coat reveals the bright colors of the ski suit inside, and can realize the outdoor function of windbreak, rain and snow protection.

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The biggest difference between P and Asia Japan and Korea is that the European outdoor brands emphasize the overall version of the tailoring design. The design has classic aesthetic feeling. It does not seem to be too close to the body. It focuses on the design details of minimalism, such as the pocket version of the exhibition design.

Perhaps there is no design expression for heavy craft department, but the simple and clear cutting of large color blocks can satisfy the functional requirements of people in outdoor sports.

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< p > finally, Feng Shiling spoke of color.

Modern outdoor has long been out of the simple dark system of outdoor history. Whether it is Europe or Japan and Korea, the vivid color and color matching splice blocks have basically become a big label. Outdoor ecological color has become the autumn winter a href= "http:// www.91se91.com/news/index_z.asp" > men's wear > /a > key color design, from the warm orange red to the full wine red.

Groundhog, arctic fox and so on, adhering to the European Outdoor tradition, are committed to research and development of leisure, and there is no lack of outdoor fashion and marketization style, it is worth our attention.

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