Haining Formulating Famous Brand Programs To Promote Pformation And Upgrading Of Enterprises

< p > at present, Haining enterprises have obtained 42 famous brand products in Zhejiang, 81 famous brand products in Jiaxing, 64 famous brand products in Haining, and "Ma Bridge warp knitting", "Haining leather" and "Haining home textiles" have successfully created Zhejiang regional brand names; accumulated administrative recognition of 3 well-known trademarks in China, 45 famous trademarks in Zhejiang, 136 famous trademarks in Jiaxing City, 86 famous brands in Haining cities, and the number of brands and brand building ranks first.

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< p > on this basis, the implementation plan has clearly defined the number of three kinds of targets, such as brand building objectives, quality innovation objectives and standard innovation objectives, in the cultivation of famous brand products.

By carrying out the cultivation and creation of famous brand products, we constantly enhance the quality management level, quality and integrity consciousness, product quality level and standards, technology and management innovation level, so as to enhance the pulling effect of brand economy on industrial pformation and upgrading.

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Specifically, from 2013 to 2014, our city will strive to create 1 famous brands in Zhejiang, 4 new famous brand products in Zhejiang, 18 famous brand products in Jiaxing, < a href= "http://www.91se91.com/news/index_c.asp" > Haining "/a", 20 famous brand products, 2 new well-known trademarks in China, 4 new famous trademarks in Zhejiang, 14 famous brands in Jiaxing, 20 famous trademarks in Haining, 20 new products in Haining City, 620 new products at the provincial level, and 750 new patent applications; and "P", "Haining leather" and "Haining home textiles", the regional name brand promotion and application enterprises have reached more than 100; and the "warp knitting" industrial park has successfully established the "national famous brand creation demonstration zone".

We strive to create 1 Jiaxing mayor quality award enterprises, 4 Haining mayor quality award enterprises, 2 Jiaxing advanced quality management incubation bases, and 25 chief quality officials.

The leading enterprises in the city above Designated Size have reached the standard rate of over 65%, leading or participating in the revision of more than 10 national and industrial standards, and 10 newly added enterprises at all levels.

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< p > < strong > cultivate famous brand names of agriculture, industry and service industry < /strong > /p >

< p > the person in charge said that our city will formulate the work plan for the cultivation of famous brand names. In the cultivation of famous brand products, traditional dominant industries, strategic emerging industries, modern agriculture and service industries are the focus of cultivation and development.

At the same time, we will actively promote the application of regional brand and strengthen brand protection.

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< p > optimize the cultivation of famous brand products in the industrial field.

Focusing on the pformation and upgrading of traditional industries and supporting the development of strategic emerging industries in our city, we actively encourage and support scientific and technological innovation, management innovation, green environmental protection enterprises to declare famous brand products, and enhance the quality, integrity and safety level, innovation and development ability and management quality of enterprises.

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< p > cultivate and create famous brand of service industry.

Focusing on the strategy of "prospering the city of service industry" and the construction of service gathering areas, we will cultivate famous brand products such as tourism, trade and exhibition, cultural and creative industries, headquarters economy, modern logistics, financial services, scientific research and development, and community service industries.

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< p > develop and enhance the famous brand of agricultural products.

Encourage and guide the main producers of agriculture to actively apply for registration of agricultural products trademarks, and cultivate famous brand products such as vegetables, fruits, flowers and seedlings, silkworms and other leading industries.

Fully tap the development potential of traditional agricultural and sideline products and handicrafts.

Integrate the brand of similar high-quality agricultural products and create regional public brand.

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< p > < strong > strengthening the application, promotion and protection of famous brand names < /strong > < /p >

< p > strengthening < a href= "http://www.91se91.com/news/index_c.asp >" regional brand > /a > cultivation and application.

To promote leather, warp knitting and home textiles three Zhejiang regional brand names to serve industrial pformation and upgrading, so that the vast majority of growth and development potential, but because of "small size" and lack of licensing conditions, enterprises make full use of the popularity and intangible assets of regional famous brand, and spend less marketing cost to participate in market competition, and get better economic benefits.

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"P" to strengthen the protection of famous brand names is the basis for the promotion of the work.

Our city will establish a network of intellectual property rights protection and complaint reporting, and gradually improve our intellectual property law enforcement and rights protection work system.

We should improve the protection mechanism of intellectual property rights, serve the city's economy with intellectual property rights, promote the integration of intellectual property rights with the economy, and create a fair competitive environment for the construction of famous brand products.

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< p > "brand is closely related to quality."

The person in charge said that the city will cultivate famous brand products and enhance the quality of products, implement the "five batch" quality management improvement project, promote a number of enterprises to introduce the implementation of excellence performance management mode in the city's famous brand cultivation enterprises, promote a number of enterprises to set up the general Manager Quality Award and establish the chief quality officer system; push forward a number of enterprises to establish quality critical control point post responsibility system; promote a number of quality management training enterprises; cultivate a group of chief quality officials and quality engineers.

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< p > < strong > class A enterprises first declare famous brand names < /strong > < /p >.

< p > in the course of nurturing and creating, our city combines the < a href= "http://www.91se91.com/news/index_c.asp" > the famous brand name < /a > with the comprehensive evaluation of mu yield and efficiency, and further guides enterprises to establish the development concept of "heroes of Mu".

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< p > the responsible person introduced the comprehensive evaluation of mu yield and benefits in the forefront of the same industry as the basic conditions for declaring Haining famous brand products and Haining famous trademarks.

Class A enterprises with high comprehensive evaluation of yield per mu and relatively better resources and environmental benefits recommend to declare all kinds of famous brand products, brand names and related items.

The evaluation of famous brand products will focus on the winning of the scientific and technological progress award, the state-level key new products, and the enterprises and products with invention patents, high technology, high added value, equipment manufacturing industry and traditional superior industries.

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< p > we will give certain rewards or commendation to the successful enterprises.

We should make full use of financial, financial, technological pformation, science and technology, government procurement and other policy measures to increase support for the cultivation and creation of famous brand products.

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