Tao Yingzi'S Best Case

< p > < strong > Tao Yingzi: Nanjing love is now a target= "_blank" href= "http://www.91se91.com/" > dress < /a > General Manager, < /strong > /p >

< p > < strong > brand: French brand LuLualways, ELLE < /strong > /p >

< p > "I once asked a more than 40 year old elder sister when I was more than 30 years old, a question:" what kind of state will people be after they reach 40? "At that time, the elder sister told me that it is a state of life that is very clear about what she wants to do.

Now that I have reached this age myself, yes, now I am very clear about what I like to do and what to do.

Tao Yingzi said.

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< p style= "text-align: center" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201402/25/20140225101012_sj.JPG "/" < > > "

< p > Tao Yingzi is now the general manager of Nanjing Ai Shi dress limited company.

If there is a brand that gives the agency the right moment, the company will set up a brand store in the best location of the best location in Nanjing.

Tao Yingzi has more than 10 years experience in the field of brand management. Under the joint efforts of her and her team, love is now very famous in the local company. Many high-end brands are competing to choose to cooperate with the company at this moment. Among them are the French women's brands LuLualways and ELLE, which are now in operation. Now, Tao Ying Zi's LuLualways brand store sells a full range of women's wear series, and ELLE brand stores mainly sell a target= "_blank" href= "http://www.91se91.com/" > hat "/a" and scarf accessories.

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< p > < strong > high-end brand requirements are high, < /strong > /p >

< p > LuLualways French women's clothing is located in the 28 year old ~45 year old Chinese women's high-end dress, and ELLE's design style "very France" is directly imported from Japan and China Taiwan exquisite accessories.

High end brands attach great importance to the strength of the cooperative companies. "These brands are very demanding for franchisees. For example, in the early stage of the communication process, if the other party sees that the company does not meet the expectations of the other party in terms of capital, human resources and operation mode, it will not give the brand to the company.

In addition, even if the conditions are satisfied, the brand will also consider whether the company has a strong sense of identity towards the brand concept and style, because it is related to whether the company can make decisions suitable for and promoting brand development in the operation process.

Tao Yingzi said.

Unlike many dealers who "passively" meet the brand requirements, Ai Mei is choosing among different high-end brands, plus Tao Ying Zi "knows very well what he wants to do", and will not easily cooperate with a brand, but "choose to do the best."

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< p > < strong > store manager is the "soul" < /strong > /p >

< p > besides the 3 shops of the above two brands, Tao yingzi's company also supplies some stores with supplies for bags, socks and other products.

In the face of so many things in the company, how can Tao arrange the work assignment? She gives the manager the authority of almost all the store business administration to the store manager. In her view, "the store manager is the soul figure in a shop. The replacement of store manager, small shop display, the way things are managed and the way the entire store staff work, all means re adjustment and change.

When recruiting, dealers will choose a competent manager to work. How to maximize the ability of the store manager lies in whether the manager can delegate the authority to the store manager so that he can establish the prestige of the store manager and contribute to the implementation of management.

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Tao Yingzi P will often go to the store to see the running state. If there are some problems, he will communicate with his manager directly, but the specific way of implementation is decided by the store manager.

In addition, she will discuss with the store manager some ways to help the storefront run better.

Tao Yingzi's basic requirement for his staff is to be willing to keep learning new things, and to like fashion, to wear a target= "_blank" href= "http://www.91se91.com/" > clothes < /a >.

In order to maintain the stability of the storefront staff, the store manager supervises and encourages each employee, and sets up different incentives. For example, the store manager set up a list of "little wishes". Employees can usually write what they want to get on the table. Of course, within a certain price range, if the employee's performance is excellent this month, it may be a dress, maybe a hairpin card. As long as the employee is on the list, the store manager will try to realize his little desire.

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< p > Tao Yingzi also revealed his "new career" in the past year - making bracelet.

The creation of a brand of her own has always been a dream of Tao Ying. Now her dream has come true and her own BRACELET BRAND: living dear has been established.

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< p > string beads of different materials into a bracelet, and sell them in a store selling accessories.

Because only one person is doing it, she often has to stay up late this year to finish the number of hand chains needed for sales.

In addition, because the style and style of bracelet are all string up according to their own preferences, it has a certain randomness and uniqueness.

During the day, when she finished work and changed her mind at night, she became a handcraftsman in the production of bracelet. She described her state as "almost crazy" in the past year, and she enjoyed it very much.

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Not long ago, P took part in an exhibition of jewelry exhibitions in Shanghai. She met many people like her. She usually had a stable job. Making small handicrafts was just a sideline. "Many people are driven by hobbies and make a richer life."

She said.

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< p > she also got acquainted with a photographer friend. Tao Ying Zi thought that the picture of the bracelet captured by the friend and the description words could reflect the feeling she wanted completely. After many times of requests and communication, the friend finally agreed to join her in the bracelet business and sold Tao Ying's bracelet in the shop where he already had friends.

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< p > "in fact, all brands from the beginning of creation to the final finding of their accurate positioning need at least 2~3 years. Living dear is now in the period of finding positioning. I hope that through continuous attempts and metamorphosis, we can find the brand style and market positioning."

Tao Yingzi said.

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< p > many women who are the same age as Tao Yingzi often live around their husbands and children, forget what they want, and gradually become less demanding and less passionate about life.

For this common phenomenon, Tao Yingzi said: "the reason for doing so many things is not to let them live like them.

I just want to enrich my life. I ask myself to constantly adjust the situation to meet the challenges of every day.

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< p > < strong > > "Tian Xing Jian", "gentlemen strive for self-improvement" < /strong > < /p >

< p > she regards this as a motto and asks herself not to slack off and prove her strength and value with her efforts.

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< p > as an industry veteran, she knows very well that the dealer environment is not as good as before, and that many of its peers are "very anxious".

"A target=" _blank "href=" http://www.91se91.com/ "> dress < /a > has been doing business for so many years.

Less anxiety, more thinking and self encouragement, and continuing the passion of work, can have a happy middle-aged life.

She said, "money is endless, and there will be endless problems. Especially when people reach middle age, they should recognize what they want to do, relieve their burden and pressure in time through rational decision-making and analysis, and do not waste extra energy for meaningless things.

Sometimes, less anxiety, the road can go farther and longer. "

Tao Yingzi believes that he can lead the company to complete the new sales miracle in 3 years. "Less impulse, the thing must be done well, now I feel that I have entered the best state of life."

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