ISPO Beijing Exhibition Successfully Concluded CAMEL Camel Represents China's Brand New Brand

February 22nd, from Munich. International Expo The group's ISPO BEIJING2014 Tenth Asian sporting goods and fashion show concluded successfully in Beijing. The exhibition attracted a total of over 600 brands from 22 countries and regions in the world. The outdoor brands, led by CAMEL camels, together with other top outdoor sports brands such as Adidas, Haglofs and Mammut (mammoth), have created a colorful and colorful industry event for brands, distributors and outdoor sports enthusiasts to jointly present the most popular brands, products, trends and industry trends in the world's outdoor sports industry.

with CAMEL Camels represented the domestic outdoor brands shine brilliantly at this exhibition, and a more professional brand image and product system show the comprehensive strength of China's outdoor sports industry. From this exhibition, we can see that in the information exchange with the top international brands, the trend of evolution from unidirectional absorption to two-way interaction has emerged. As an outdoor brand, CAMEL camels have been innovating in brand operation, product research and development, distribution mode and the creation of public platform for outdoor sports. It has become the most noticeable outdoor brand in this exhibition. According to the analysis of the industry, CAMEL camels are the most distinctive outdoor brands from brand image, product equipment and production and marketing mode, representing the new force of the development of China's outdoor brand.

The exhibition has more than 600 brands exhibiting, different styles of exhibition hall layout and product furnishings, representing the concept of different brands, is also a major attraction of the exhibition. Industry experts say it is necessary to highlight the brand image distinction and recognition in order to stand out among many brands. In the exhibition, we can see that the top sports brands such as camel, Adidas, Haglofs, Mammut and so on all have clear brand identity and function orientation, thus having a strong attraction and catching ability of the consumers. As the first brand to sign world-class outdoor stars in China, the CAMEL camel has fully embodied the theme of "the first field of the world" by fitting Bell Greer's personal characteristics. In recent years, CAMEL camels have been doing a lot of brand operation. Industry veteran said that CAMEL camels have always been in the forefront of China's outdoor brand operation since they have entered the outdoor field.

At the ISPO exhibition, the products released by various exhibitors are the most concerned, and the latest breakthroughs and trends in the field of outdoor sports can be found from the products. This exhibition has opened a special exhibition area for ISPO AWARD, bringing the award-winning products from all over the world to China. The product of Asian product award is displayed prominently. This is the first time that ISPO has opened up a product area to illustrate the importance of China's original outdoor products. At this exhibition, the appearance of CAMEL camels and other brand new products has aroused widespread concern inside and outside the industry. After signing Bell Grills, CAMEL camel launched a series of products known as professional fever grade by the camel industry. It broke the previous dominance of foreign giants. At this exhibition, CAMEL camels showed the strength of China's outdoor sports product research and development. CAMEL camels say that competition with the top outdoor brands in Europe and America requires a breakthrough from the functional and technical aspects of the product. The Baer series is elaborately designed to concentrate on superior resources in the planning of CAMEL camel products, and will focus on building professional fever class equipment.

Apart from each brand The product exhibition and the rich and varied activities at the exhibition are also a highlight of ISPO Beijing exhibition. All kinds of activities show the brand's catching of outdoor hot spots and the insight of consumers. This year is the tenth year for ISPO to enter the Asian sports market. The organizers of the exhibition have prepared a colorful and wonderful ceremony. The exhibition has also become a platform for outdoor sports enthusiasts gathering. The brand exhibitors have also launched various theme activities, such as "riding the road 66 party dinner" "CAMEL camel ROK exchange activities" and "outdoor enthusiasts world travel", attracting many outdoor enthusiasts' participation and attention. As the first CAMEL camel to set up outdoor public platform in China, it also welcomed the "Locker" and other outdoor sports enthusiasts from all over the country, and participated in the series activities of CAMEL camels with "outdoor survival" as the theme. In recent years, CAMEL camels are committed to creating outdoor public platforms, which are different from other brands' outdoor activities, trying to create an outdoor sports platform with a wide range of influence. CAMEL camels invest resources and support. At the ISPO Beijing exhibition, CAMEL camel announced that it will launch a large-scale outdoor activity in 2014, and is also concerned by both inside and outside the industry.

The four day industry exhibition falls. Heavy curtain China's outdoor sports brand has shown the momentum of rapid growth. We can see that Chinese brands are coming from behind in the competition with foreign brands and become an important force in the outdoor sports market. At the same time, we also see the strength advantages of European and American Outdoor top brands in product R & D and brand operation, and spare no efforts in developing China's market. The 2014 ISPO Beijing exhibition once again shows the prosperity and unlimited potential of China's outdoor sports industry, which also contains many messages about the development and trend of outdoor sports industry. For China's outdoor sports industry, opportunities and challenges coexist. As the leading brand of China's outdoor sports industry, CAMEL camel has made a lot of pioneering significance. I believe that next time the ISPO exhibition, Chinese brands will be more colorful.