Honest Management: The Sadness That Chinese Fur Is Hard To Erase

< p > there is a story: a Jewish man opened a gas station somewhere, and he made money. Second Jews opened a restaurant near the gas station, and third Jews opened a supermarket nearby.

As a result, they all made money. One Chinese also opened a gas station in some place. He made money. The Chinese relatives knew it, and opened another gas station beside him. His friend opened another gas station nearby.

Later, they all lost.

In China, it is very common to follow suit. No matter which industry introduces new products, imitations are coming quickly, especially in China's fur industry.

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< p style= "text-align: center" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201402/26/20140226042945_sj.JPG "/" < > > "

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< p > < strong > honesty > /strong > < /p >.

< p > < strong > cabbage price, how can we make "gold money"? < /strong > < /p >

< p > Beijing Hui te FA fur Co., Ltd. was founded in the 90s of last century. It has been working in the fur industry for more than 20 years, and has a high reputation.

But in the face of plagiarism and following suit, Ma Lirong, deputy general manager, has always had a headache: "our company is ODM, so the strongest is design and research and development. Every year, companies invest a lot of money in research and development. They send" a target= "_blank" href= "http://www.91se91.com/", "designer /a" to study abroad, but our "deadly enemy" is imitation.

These things happen every year, and they become more and more intense.

Ma Lirong said that Whitworth will study and design more than 100 new kinds of new products for second years' cooperation with customers every year, because many shopping malls wear large women's clothing brand fur, and they cooperate with Whitworth. Therefore, the company attaches great importance to the design. In order to retain customers, Hui's acceptance of customers' first contract after taking samples is more tolerant. "Because our boss Sun Yingli has always insisted that the aim is to satisfy customers and customers."

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< p > but the more "good to talk" boss is, the more likely it will be to meet customers who are insatiable.

Ma Lirong said, in a a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > brand order meeting, there is a fur merchant from the new design of Whitfield has taken a lot of new models, but did not sign the contract, chairman Sun Yingli face only face can only let the fur business first take back "research".

But when the fur trader took these samples, he found many small workshops and small processing factories asking how low the prices could be, and then went back to say that the price would be lowered to such a low level, because other factories could produce such a low price. Why did it not? /p

"P", which made me very angry at that time. Fur is no more important than other clothing categories. It is about craft and quality. Good fur materials are very expensive.

And the materials used in those small workshops are shoddy. Our technology is very strict. He wants us to use the price of cabbage to make good quality.

To do business, we must talk about honesty. But such things happen again and again. How can people believe that you are sincere? Chinese businessmen are very bad in reputation in foreign countries because of these people and these things.

We can't tolerate copying and copying, but if we go to court for these things, we won't be able to fight all year round.

Ma Lirong is a typical northerner's character. She speaks very directly and very easily. Many of the fur merchants are not honest in her eyes, which is a big obstacle that hinders the development of the industry.

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< p > in addition to meeting such a bad businessman, another dangerous situation that will be encountered in fur processing is the rising of raw materials.

"The raw material of fur is always changing. This is a fact recognized now.

For example, at a certain price, we signed the contract with the customer, but the customer did not place the order. Instead, he kept on dragging the time. When the customer placed the order, the price of the same fur had already increased a lot. At this point, we would be losing money if we answered the order again.

I have seen many small workshops encounter such things, basically will go back, because they can not afford to lose, but in Whitfield, such a thing can only be insisted, because we are doing not only business, but also integrity.

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< p > < strong > responsibility < /strong > < /p >

< p > < strong > bad businessmen left behind a mess to make the industry suffer losses < /strong > /p >

< p > Ma Lirong said that what happened to Whitfield is that other ODM enterprises will also encounter it. Therefore, more and more companies are reluctant to focus their efforts on R & D, because the investment is too high.

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< p > in Ma Lirong's eyes, it is not only those bad partners who violate the integrity and moral principles that have broken the fur industry rules, but also many "sabotage" that destroy the image of the industry.

"The price of raw materials for fur has risen very fiercely, and that trend is beyond the imagination of outsiders."

Ma Lirong said that the clothing industry in 2012 was not as good as a whole, but I don't know where the news came from.

As a result, many small businesses began to March blindly into the fur industry.

"These enterprises do not know the depth of water, and have a large gambling nature to enter the fur industry.

They do not have the backing of strong financial strength, and they will surely encounter various difficulties when they enter the industry.

Ma Lirong can not understand why so many enterprises in China will follow suit instead of doing the industry well.

"They have only one idea to enter the fur industry.

But without experience and credibility, they will lose money, and then they choose to retreat.

But at this stage of their fur making, their unprofessional, dishonest, and no attention to quality behavior seriously affected consumers' recognition of China's fur brand. These people left the mess to turn away from fur to do other things, which is irresponsible for the fur industry.

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< p > Ma Lirong's worries are not unreasonable. Many consumers' cognition of fur is limited to high prices. They are good things, but many of them are very serious. They can make more money if they can make money. They can't sell without changing their jobs. This undoubtedly makes Chinese fur more stressful.

"Consumers do not understand the distinction between fox fur and mink, and we can not tell the difference between marten and marten. Fox fur is only suitable for wool collar in our view, but many small brands take fox skin as a whole.

Although the price is low, it affects the overall quality.

But consumers do not know, they are very blind, and think that if they buy something bad, it means that the whole Chinese fur is not good. After having a guard mentality, they may no longer touch fur.

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< p > for this reason, Chen Wangsheng, general manager of Tianjin bartier a target= "_blank" href= "http://www.91se91.com/" > dress < /a >, is also very disgusted: "Making Fur and doing other clothing categories are not the same. The styles are not updated quickly, the prices are high, and there will not be many changes in styles for several years. The most important advantage is the quality and design of fur.

But many of the small workshops that are now making fur will copy your version through some exhibitions, and then go back to do cheap imitation. Raw materials are very poor, and the price is relatively low. Such vicious competition makes the whole industry into an awkward and difficult situation, and it also has a great influence on many famous brands that have been made for many years.

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Ma Lirong, who has worked in fur circles for so many years, can also tell a lot about the dark side of the fur industry. But she is still insisting that her insistence not only comes from her inner strength, but also from Sun Yingli, chairman of Whitfield.

She said that in Sun Yingli's mind, there was always a complex about fur, because she started making fur business from Sun Yingli's grandmother. After that, she grew up in ready-made clothes. Sun Yingli grew up in such an environment, so the love of fur is from her bones.

"She often goes abroad and makes speeches abroad to publicize China's fur brand. In her mind, she always thinks so, that is, if the brand is ready, it can represent China.

Because of this feeling, so in the face of those bad deeds in the business world, the enthusiasm of Whitworth is still not extinguished.

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< p > < strong > price < /strong > < /p >

< p > < strong > make fur not to be indiscriminate and produce inventory < /strong > /p >

For P years, clothing has always been inseparable from the topic of inventory.

For Chinese fur, which is in high-end consumption, inventory is not a big problem.

"R & D enterprises are better in this respect, because fur is more variety and less quantity, and fashion can not be the same street, but every enterprise will be faced with inventory problems, because a discount of fur will definitely affect consumers' cognition. Not any clothing category is cheap, it can attract customers, and the fur industry is the opposite."

Ma Lirong said that in order to deal with inventory problems, Whitworth can only be precise in market positioning and strict in consumer attitude so as to avoid unnecessary inventory.

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< p > Chen Wangsheng also agrees with this view: "because the raw materials of fur have been rising, the cost is too high, the company can not produce in large quantities, and we must control the inventory well. We are now producing a small batch, belonging to the planned economy, and producing clothing for the needs of the customers, so as to avoid the impact of inventory."

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Chen Wangsheng, who is also a headache when it comes to high cost, said: "the price of raw materials for fur has gone up too far in recent two years. I think the fur industry in China is still taking chances in the process of stabilizing P.

Every company must consider how to design the raw materials, so it is prudent.

But the fur industry is still developing in a good direction, and I believe China's fur will develop better in the future.

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