It Is Very Important For Chinese Enterprises To Cultivate Their Own Luxury Brands.

Out Of The Shadow Of Closing Shop, Anta Usher In A Turning Point

After a series of difficult spanformation actions such as closing stores, clearing stocks and so on, the domestic sportswear enterprises got a little breathing at the end of 2013. Sports brand Anta has improved in the second half of the year, and the first recovery of the stock has ended. But Anta's pace in e-commerce is much smaller than that of the offline industry.