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Look At How To Make The Brand, Agency And Terminal Achieve The Trinity.

2014/3/1 11:05:00 42

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In the actual operation, Brand Company often complain that terminal stores do not know enough about brand culture, and the terminal stores complain about agents. They always send out some seasonal goods at inappropriate times, affecting the sales status of P.

After many reporters interviewed a lot of brands, we found that some companies were very successful in dealing with these three relationships.

Qi Rui's "hero meeting" has been familiar with the home furnishing industry. During the sixth quarter of last year, Li Jinwei, a provincial agent from Heilongjiang and its team, won two championships in team management and two major PK competitions in the 3 competitions.

When asked about the reason, Wang Jiamei, general manager of the PK champion of the terminal store, said: "in the process of competition, we came up with the best condition. But ultimately, winning the championship is not the credit of one individual, but the cooperation of the three representatives of the manufacturer, agent and terminal."

< a href= > http://www.91se91.com/news/index_c.asp > Terminal experience < /a > do best /p >

competition is not just talking about armchair, but playing in a real shopping environment to see who can sell more sets of home furnishing clothes.

Of course, we can't do without the sales experience accumulated in our stores in recent years.

"I think the most important thing between people is to communicate with each other, and the relationship with consumers is also the same."

Wang Jiamei said, "I always talk to the staff in my shop. Customers come to the shop, not to rush to sell, but to chat with customers first, ask their own or their family's recent living conditions, help them choose their clothes according to their needs, and don't want to recommend clothes for customers. If they even bring out two sets of 'wrong' clothes to customers, they will think that the shopping guide is not professional enough, and they will not come to our store next time.

Besides, P also has done a lot in improving customer's < a href= "http://www.91se91.com/news/index_c.asp" > shopping experience < /a >.

Liu Yuyang, deputy general manager of Chi Rui company, is directly responsible for the decoration design work in the store.

Although the overall style of Qi Rui national store is the same, it will make different changes according to the factors of city and passenger flow.

In addition to the beautiful and practical store design, I added a rest area in the store.

The function of the rest area is not limited to providing rest places for customers, but rather a lot of additional functions.

We will carry out cartoons on TV in the rest area, attracting lots of children just to see cartoons. In addition, I find that men, like children, enjoy watching cartoons very much.

We will seize the opportunity to sell our products to our children's parents and our wives or girlfriends, so as to achieve the success rate of 80%~90%.

Wang Jiamei introduced to reporters.

the pace of each other is consistent .

provincial agent Li Jinwei has worked closely with Qi Rui for nearly 4 years, but already has more than 20 Direct stores and fifty or sixty franchisees. Wang Jiamei is also one of Li Jinwei's joining clients.

Speaking of his own achievements, Li Jinwei believes that the strong support of the brand is indispensable.

After mutual coordination and communication with brands, Li Jinwei's provincial agency team's work is also easier to carry out.

For example, Li Jinwei wants to build a higher level Investment Promotion Association, hoping to increase investment in the investment promotion conference. Tang Yijin, general manager of the company, is also very willing to cooperate. He often gives "green lights" to some special cases to provide strong support for provincial agents.

for your franchisee customers, Li Jinwei will also provide different types of help to customers in accordance with the consumption needs of the cities where the franchisee is located.

In some special promotional sessions, Li Jinwei will send his own team of shopping guides to different franchisees to help them sell.

In response, Wang Jiamei said: "for example, last year's national day, the provincial agent sent two shopping guides to my store, compared with the staff in the store, they knew more about the product itself.

At the beginning, the salesmen would have a conflict mentality and think that their arrival would set off their own shortcomings.

But the two shopping guides showed that although they knew more about the product itself, they did not know much about the local market.

If we want to achieve good sales results, we need to cooperate with each other.

With the joint efforts of all of us, we have achieved 10 times or even 20 times more sales than usual.

on the issue of distribution, Wang Jiamei thought that he should be mindset.

"Terminal stores do not like the provincial agents to send some seasonal products to the store, but I also tell myself," do not contradict this mentality. We must conscientiously complete every sale with a dedicated attitude. "

the "successful envoy" encourages the terminal /p >

Li Jinwei thinks that several "Heroes meeting" of Qi Rui is a powerful promotion and creation of brand culture.

Its practical role lies in the promotion of team building, which not only refers to a link from product design to sales, but also includes the whole process.

In addition, these activities have made direct and complete understanding of brands for the most downstream operators.

These ideas were also recognized by Wang Jiamei here.

"Without this series of activities, as dealers, we can not have such a deep understanding of the brand, we will also pull out from the blind business, and brand development as a whole, so that their work and life are full of hope."

"in addition, the" successful envoy "education team, which is working with the company, has given us a lot of psychological help, so that we have not taken a lot of detours.

During the fourth season, everyone's attitude was somewhat tiredness. But under the guidance of the teacher of "successful messenger", we realized that hard work is not just for making money, but for striving for better products and healthier products for the society, which gives us a new sense of mission.

During the fifth season, with the encouragement of our teachers, we even sold dozens of off season and broken home clothes in Saipan, the United States.

Wang Jiamei said.

we can see that Qi Rui has made great efforts in the following three aspects: brand building, agency and terminal.

But when it comes to the lack of an in-depth understanding of the brand and why we chose it, Wang Jiamei replied, "this is because when I choose the brand, I find that the brand version of this brand is very good, and the style is very rich. The most important thing is excellent quality. In all the products sold, the returns due to quality problems are zero."