The Top 100 Brands In Guangzhou Are Widely Known, Such As Giordano, Etc.

Last March, general secretary Xi Jinping visited the "first lady". Peng Liyuan The whole body is dressed in the atmosphere of Guangzhou brand, the world is amazing, undoubtedly played a great role in boosting the brand of Guangzhou.

In order to create the core brand of the local industry, after a year's selection, Guangzhou's top 100 brands list and the Guangzhou brand 100 strong research report were finally released. Among the top 100 brands in Guangzhou, Giordano Friendship stores, Gloria, vip.com, Guerlain beauty, dream bazaar and other retail formats were successfully selected.

Reporters found that in the list of "the most popular brand of Guangzhou brand 100", including retail stores, clothing stores, cosmetics franchise stores and other retail formats. Among them, Giordano, Gloria, dream bazaar, brother, Karl John, ancient Kawasaki, Tang Dynasty, pear man square, exceptions, Engle and so on. Top 100 brands 10% of the total. Cosmetics are more familiar to consumers. Vip.com And Guerlain beauty, department stores have a hundred, friendship stores, new Daxin, etc.

In addition, brands with Guangzhou characteristics, such as Wang Laoji, Lan Yueliang, Li Bai, Emperor Huang, Hotel Canton, Zhujiang Beer, Baiyun Mountain, Garden Hotel, white swan, Tao Tao Ju, Zhi Mei Zhai, Chen Liji, Pan Gaoshou, Ho Chi Gong and so on, are among them.

It is understood that the selection was guided by the Guangzhou Municipal Economic and Trade Commission and the Guangzhou SASAC, and sponsored by Guangzhou Federation of industrial economy, Guangzhou Enterprises Federation and Guangzhou Entrepreneurs Association. After comprehensive brand awareness, reputation and purchase tendency, the most popular brand of Guangzhou brand and the most growing brand enterprise were selected as the 100 most popular brands.

Guangzhou is a city with manufacturing as the main economic supporting point. Through long-term accumulation and precipitation, Guangzhou brand is in the leading position in the whole country. However, in recent years, due to the pressure of transformation and upgrading, the weak brand awareness and the lack of brand strategy thinking, the internal and external driving force of Guangzhou brand has weakened and gradually lost its original market competitiveness.

In order to inherit and carry forward the brand advantage of Guangzhou, reshape the market position of Guangzhou brand, especially the time-honored brand, and create the core. brand To carry out "Guangzhou brand competitiveness research" and select 100 Guangzhou brands for research and analysis.